marketing strategy for sipz
DESCRIPTION
Proposed cut throat ideas for SipZ for promoting its health juice outlets.TRANSCRIPT
Corporate Locations
• Open up Payroll deductions
• Employee opts for plan
Payroll• Categorized
/segment• Price advantage
Plans• Awareness• Product Portfolio
Marketing
Titbits(Heritage milk is used, Full fruits, No added sugar) are to be re-inforced
Menu items have poor recall value in terms of the name(Black Salt, Jal Jeera, Sweet n Salt) customizations need to be made
evidentBoosters need more attention
Well Informed staff drives a strong Brand Image (Recipe, Benefits & Numbers)
SMS service
Corporate Employee SIPZ counter
<<Juice Name>>,<<Employee Code>>
<<Collection time>>
Employee collects juiceAt counter at specified time
People hate to walk to the counter or are too busy to come down, order and wait for their juice to be prepared
Slide 3 Slide 6
Corporate Locations
Unw
ind
Pass
(mon
thly
)
Energy DietBalanced20 day work20*3 = 60 drinks commitmentFixed menu & tweaks (B.fast, Lunch & Snack)
Energy plan to target Gen “Y” crowd (70% of workforce)
Diet plan to target Gen “X” folks & Gen “Y” women
Balanced plan to target all segments uncovered by above
Mix
‘n’ M
atch
pas
s
Pick of the dayPick any day
Limit of 50 drinksValid for the month
Wel
lnes
s Pa
ck Online Tracking Nutrition IntakeUnwind Pass + Reminder service Nutrition values calculated and populated corresponding to Employee and chosen plan. (Needs 30 mins of Admin jobs time)
110 /day
40 /drink
1 Cup of Heritage Milk
¾ Apple
1 Banana
1 tbsp Oats
1 tbsp Honey
3 ice cubes
BREA
KFAS
T TO
GO*Nutrient rich power-house*44% of
daily recommended vitamins*No alternative to milk for calcium
*Kill the Wrinkles *Rich in Vitamin A &Vitamin C, kill blood cholesterol to its roots *Get easy on digestion
God’s gift to mankind with the highest source of instant energy. The magnesium gets you out of fatigue in a blink.
* Feel calm and Easy *This one will reduce depression, expel fat and eradicate stress* Soothe your cholesterol & easy digestion
* Bye Bye to coughs and sore throat * Cleanses your blood *Rocking Antiseptic * loose weight and improve your appetite
Time to chill
Find the better half of your fruits