“No body in marketing world

knows this!”

“the Official Dogma”

• Maximize Welfare• This means maximize freedom• This means maximize choice• More choice means more freedom• More freedom means more welfare

“the Official Dogma”

• Maximize Welfare• This means maximize freedom• This means maximize choice• More choice means more freedom• More freedom means more welfareX

Having Too Many Options To Choose From Has Two NEGATIVE Effects:

1 It, paradoxically, produces paralysis rather than

liberation. With so many options, people find it very difficult to choose at all.

2 The second effect is that even if we manage to

overcome the paralysis and make a choise we end up less satisfied with the result of the choice than we would be if we had fewer options to choose from.

you may make the best decision ever but you

probably will feel worse. It is because,

your expectations went up. *

Adding options in peoples life cant help but increase the expectations people

have about how good those options will be.

You hear that recently?..You can have done

better!

Inner Voice Says:With a hundred different kinds of jeans on display,

there is no excuse for failure!

Simply saying,Everything was better back when everything

was worse.

Why? “ Because, it was actually

possible for people to have experiences that were a

pleasant surprise“

The secret to satisfaction is

low expectations!

* This Is What I Believe (by Engin M. Turan) Source: Costs of Living.-Barry S.