marketing strategy of shampoo.doc
TRANSCRIPT
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PREFACE
Preparing a project of this nature is an arduous task and I was
fortunate enough to get support from a large number o persons. I wish toexpress my deep sense of gratitude to all those who generously helped in
successful completion of this report by sharing their invaluable time and
knowledge.
It is my proud and previledge to express my deep regards to
Respected HOD Dr.Pramesh Gautam, Head of Department of
Management Studies SVNU, SAGAR for allowing me to undertake this
project.
I feel extremely exhilarated to have completed this project under the
able and inspiring guidance of Dr.Pramesh Gautam he rendered me all
possible help me guidance while reviewing the manuscript in finalising the
report.
I also extend my deep regards to my teachers , family members ,
friends and all those whose encouragement has infused courage in me to
complete to work successfully.
KUSH SHRIVASTAVA
MBA IST SEM.
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ACKNOWLEDGEMENT
Preparing a project of this nature is an arduous task and I was
fortunate enough to get support from a large number o persons. I wish to
express my deep sense of gratitude to all those who generously helped in
successful completion of this report by sharing their invaluable time and
knowledge.
It is my proud and previledge to express my deep regards to Respected, Head of Department Dr.Pramesh Gautam, Department of Management
Studies , SVNU, SAGAR for allowing me to undertake this project.
I feel extremely exhilarated to have completed this project under the
able and inspiring guidance of He rendered me all possible help me
guidance while reviewing the manuscript in finalising the report.
I also extend my deep regards to my teachers , family members ,
friends and all those whose encouragement has infused courage in me to
complete to work successfully.
KUSH SHRIVASTAVA
MBA IST SEM.
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DELCLARATION BY THE CANDIDATE
Date :I declare that the project report titled " MARKETING
STRATEGIES OF TOP FIVE BRANDS OF SHAMPOO" on Market
Segmentation is nay own work conducted under the supervision of
Dr.Pramesh Gautam Department of Management Studies, SVNU,
SAGAR To the best of my knowledge the report does not contain any
work , which has been submitted for the award of any degree , anywhere.
KUSH SHRIVASTAVA
MBA IST SEM.
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CONTENTS
PREFACE
ACKNOWLEDGEMENT
CERTIFICATE
DECLARATION
CHAPTER I INTRODUCTION
ABOUT PROJECT
AN INSIGHTOF COMPANY HISTORY
MISSION AND VISION
STANDING POSITION OF COMPANY
BRAND VALUE
CHAPTER II OBJECTIVE OF THE STUDY
CHAPTER III RESEARCH METHODOLOGY
CHAPTER IV MARKET ANALYSIS
OVERVIEW
BRANDS
CHAPTER V CONSUMER GROUPS
CONSUMER BEHAVIOUR
CHAPTER VI PRODUCT PROFILE
PLAN FOR PRODUCT MIX
PRODUCT RANGE
CHAPTER VII MARKETING STRATEGY
PRICING
POSITION AND DISTRIBUTION
PROMOTION
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CHAPTER VIII ABOUT COMPETITORS
COMPETITOR FOR PRODUCT
PRICE OF COMPETITOR PRODUCT
CHAPTER IX DATA ANALYSISAND INTERPRETATION
CHAPTER X LIMITATION
CHAPTER XI CONCLUSION & SUGGESTION
BIBLIOGRAPHY
QUESTIONNAIRE
INTRODUCTION
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Shampoo market Size in India:
Size of shampoo market - 930 Cr
Anti - Dandruff Shampoo - 20 % of above
Sachet Sales - 70 % of above
Shampoo Awareness in India:
Urban areas - 90 %, accounting for 80 % of shampoo sold in the country
Rural areas - 80 %, accounting for 20 % of shampoo sold in the country
Shampoo Usage:
Per Capita consumption of Shampoo in India - 13 ml
Per Capita consumption of Shampoo in Indonesia - 160 ml
Per Capita consumption of Shampoo in Thailand - 330 ml
Shampoo Penetration in India:
All India Shampoo - 14 %
Urban - 40 %
Rural - 10 %
Growth in Shampoo Market
Average Growth over the last few yrs - > 20 %
Expected Average growth over the next few yrs - 25 %
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