marketing strategy of tea.doc
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PREFACE
Preparing a project of this nature is an arduous task and I wasfortunate enough to get support from a large number o persons. I wish to
express my deep sense of gratitude to all those who generously helped in
successful completion of this report by sharing their invaluable time and
knowledge.
It is my proud and previledge to express my deep regards to
Respected HOD Dr.Pramesh Gautam, Head of Department of
Management StudiesSVNU, SAGAR for allowing me to undertake this
project.
I feel extremely exhilarated to have completed this project under the
able and inspiring guidance of Miss Sweta Rajput she rendered me all
possible help me guidance while reviewing the manuscript in finalising
the report.
I also extend my deep regards to my teachers , family members ,
friends and all those whose encouragement has infused courage in me to
complete to work successfully.
SHALINI GARG
MBA IST SEM.
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ACKNOWLEDGEMENT
Preparing a project of this nature is an arduous task and I was fortunate
enough to get support from a large number o persons. I wish to express my deep
sense of gratitude to all those who generously helped in successful completion of this
report by sharing their invaluable time and knowledge.
It is my proud and previledge to express my deep regards to Respected , Head
of Department Dr.Pramesh Gautam, Department of Management Studies ,
SVNU, SAGARfor allowing me to undertake this project.
I feel extremely exhilarated to have completed this project under the able and
inspiring guidance of He rendered me all possible help me guidance while reviewing
the manuscript in finalising the report.
I also extend my deep regards to my teachers , family members , friends and
all those whose encouragement has infused courage in me to complete to work
successfully.
SHALINI GARG
MBA IST SEM.
DELCLARATION BY THE CANDIDATE
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Date :
I declare that the project report titled " MARKETING STRATEGIES OF TOP FIVE
BRANDS OF TEA" on Market Segmentation is nay own work conducted under the supervision of
Miss Sweta RajputDepartment of Management Studies ,SVNU, SAGARTo the best
of my knowledge the report does not contain any work , which has been submitted for the award of
any degree , anywhere.
SHALINI
MBA IST SEM.
CERTIFICATE
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The project report titled titled " MARKETING STRATEGIES OF
TOP FIVE BRANDS OF TEA" been prepared bySHALINI MBA IST Semester,
under the guidance and supervision of Miss Sweta Rajputfor the partial
fulfillment of the Degree of MBA
Signature of the Signature of the Signature of the
Supervisor Head of the Department Examiner
CONTENTS
PREFACE
ACKNOWLEDGEMENT
CERTIFICATE
DECLARATION
CHAPTER I INTRODUCTION
ABOUT PROJECT
AN INSIGHTOF COMPANY HISTORY
MISSION AND VISION
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STANDING POSITION OF COMPANY
BRAND VALUE
CHAPTER II OBJECTIVE OF THE STUDY
CHAPTER III RESEARCH METHODOLOGY
CHAPTER IV MARKET ANALYSIS OVERVIEW
BRANDS
CHAPTER V CONSUMER GROUPS
CONSUMER BEHAVIOUR
CHAPTER VI PRODUCT PROFILE
PLAN FOR PRODUCT MIX
PRODUCT RANGE
CHAPTER VII MARKETING STRATEGY
PRICING
POSITION AND DISTRIBUTION
PROMOTION
CHAPTER VIII ABOUT COMPETITORS
COMPETITOR FOR PRODUCT
PRICE OF COMPETITOR PRODUCT
CHAPTER IX DATA ANALYSISAND INTERPRETATIONCHAPTER X LIMITATION
CHAPTER XI CONCLUSION & SUGGESTION
BIBLIOGRAPHY
QUESTIONNAIRE
ABOUT TEA
Tea is a part and parcel of Indian social, economic and cultural life. Indians cannot
think of a day without their favorite cuppa tea. Tea is the most popular non-
intoxicating beverage in the world enjoyed by the rich and poor alike.
Tea is both an official and unofficial drink. A drink popular with theintellectuals and the happy-go-lucky crowd. The Annual Book Fair of Kolkata,
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India, is dotted with tea stalls. Indian literature and especially Bengali literature is
replete with incidents of steamy discussions over tea. In India, we have less of formal
tea parties, in British style. "Adda" or an informal get-to-gather is what we usually
associate with tea. Roadside tea is immensely popular among the masses. It is quick,
convenient and has a unique taste.
The Indian Tea industry was founded in the first half of the 19th century with
the discovery of wild tea plants in Assam. Gradually, tea was cultivated, local tea
markets came up and tea companies were formed. Tea is finally packed into wooden
chests or jute bags for delivery to warehouses before being auctioned. Tea from the
gardens is also packed into consumer packs and sent to distributors. Being one of the
world's largest producers of tea, India requires a large network of tea producers,
retailers, distributors, auctioneers, exporters and packers. The tea industry of India
acts as one of the largest workforces in the country.
Tea is one of the most refreshing and popular beverages of the world. India is
one the largest Tea producer in the world. Indian tea is the finest quality in the
world. Tea is being cultivated in the high ranges of Northern and Southern India.
HISTORY OF TEA
Tea is often thought of as being a quintessentially British drink, and we have been
drinking it for over 350 years. But in fact the history of tea goes much further back.
In the world, tea is second only to water in being the beverage of choice. It has many
uses, such as to bring on sleep, restore good health, calm in times of stress, and
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A pilot plant has been set up at TRA Jorhat under the project on
application of electronic devices in tea manufacturing and automation
which has been coordinated by the Ministry of Information Technology.
With the establishment of pesticide residue testing laboratories in the North
East and South India, scientific data on residue in tea have been generated
for developing a national protocol which is now being considered by the
Prevention of Food Adulteration Authorities (PFA) and also Inter
Governmental Group on tea of FAO (Food and Agriculture Organization)
towards harmonization of MRL. The standards as stipulated in the
European Commission and other countries are also being circulated to the
tea industry from time to time.
The National standard on quality of tea were revised and harmonized with
the International standards. Similarly the quality parameters of the
International standard ISO 3720 were also revised. The drafts for revised
specifications for green tea have been finalized for publication.
OBJECTIVE OF THE STUDY
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To identify the constraints faced by the existing small tea
growers in Assam so asto create opportunities for the new small
tea growers.2 .
T o f o r mu l a t e a v ia b l e s m a l l t e a g r o wi n g m o d e l f o r
t he ne w s ma l l t e a g r o w e r s i n the state that can be supported
by Financial Institutions.3.
To study the feasibili ty of setting up of a Bought Leaf
Factory (BLF)
RESEARCH METHODOLOGY
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for existing products and so on. The information sources that persuade people to try a
product include: advertising, samples and trials, display in shops and salesmens
suggestions.
Each of these sources provides some information to the consumer about the products.
When the consumer sees an advertisement for a product, he is informed about the
existence about the product. Later on he may develop a positive attitude towards the
product or negative attitude or he may remain neutral. In any case a piece of
information about the product is made available to him and it has some influence on
his buying behavior.
The availability of the product in the shop by itself acts as an information source to
the consumer. The consumer may evince an interest in the product, he may inquire
about it. The product advertises itself.
2. Socio- cultural Environment/ Group Influence Affecting Consumer Behavior:-
The consumer living in a society, influenced by it and in turn influencing its course
of development. He is a member of several organizations and groups- formal and
informal. He belongs to a family, he works for a certain firm, he may be a member of
a professional forum, he may belong to a particular political group, or a cultural
body.
Group influences are of two types, since there are two types of groups exercising
influence on consumer:
(I) Influence of the intimate group, and
(II) Influence of the broad social class.
Explanation:-
(I) Influence of the intimate group:-
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Examples of intimate group are family, friends, close colleagues, and small, closely
knit organizations. These groups exercise a strong influence on the lifestyles and
buying patterns of the members.
In any intimate group, there is likely to be an informal group leader. The group
respects him and look upto him. Though he may not directly influence every member
on his day to day purchases, his judgment on men and matters, facts and fashions are
so respected by the group that his views and lifestyle influence their buying
decisions. He is normally innovator in the group, who first tries new products and
new ideas, and then he became the propagator of those products and ideas.
(II) Influence of the broad social class:-
The social Class is a larger group than the intimate group. The constitution of social
class is decided by the income, occupation, place of residence, etc., of the individual
members. The members of a social group enjoy more or less the same community
status and prestige. Each class develops its own standards of lifestyle and behavior
patterns. And the members of the class normally select a product or a brand which
cater to their group norms.
3. Religion and language:-
Every culture, religion and language group dictates its own unique patterns of social
conduct. Within each religion, there may be a several sects and sub-sects; there may
be orthodox groups and cosmopolitan groups. In dress and food habits, education or
marriage- in almost all matters of individual life, religion and culture- exercise an
influence on the individual directly or indirectly. The dos and donts listed out by
religion and culture, control significantly the individuals lifestyle and buying
behavior.
4. Concern about states:-
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specialty chemicals. The company has a dominating market share in most categories
that it operates in such as toilet soaps, detergents, skincare, hair care, color cosmetics,
etc. It is also the leading player in foo d products such as packaged tea, coffee, ice
cream and other culinary products.
HLL enters in Japan with tea bags. Its fast moving consumer goods major, has
added Japan as its new market for tea exports and some orders have already been
dispatched. HLL has also added to its customer base the US, Australia, China, Hong
Kong, the Philippines, Singapore, Vietnam and Thailand markets. HLL established a
dedicated global sourcing base comprising factories at Pune, Kochi, Etah and
Kolkata.The brands exported are Lipton, Lipton Yellow Label, Lipton Brisk, BrookeBond, Brooke Bond Red Label, and Taj Mahal. All of them are in the tea bag format,
apart from the West Asia business where the format is packet tea. In addition, HLLalso exports instant Tea and Lipton 3-in-1 pre-mix (tea, milk and sugar) to some of
these countries.
Brook Bond Tea:-
Brooke Bond cheers senses. Brooke Bond's
heritage dates back to 1869. With its 130-year
experience in understanding tea and Indian
consumers, Brooke Bond has been synonymous
with tea in India.
At Rs.1000 crores, Brooke Bond will emerge asthe largest brand of Unilever in India, It will
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touch the homes and hearth of over 500 million consumers -- one of every two
Indians -- with the largest footprint in the country.
Brooke Bond's logo shows green tea gardens transforming to the red liquor of tea,
and a multi-colored sun that stands for specific moments of tea consumption.
Brooke Bond Red Label Tea was launched in the year 1903, which makes it one of
the oldest brands of tea in the country. It also has the distinction of being the largest
brand of tea in India and has a truly national presence. For years, Red Label has
stood for good quality tea and it can be easily called as one of India's favorite tea
brands.
The brand was re-launched in the year 2000 with a new product formulation, wherein
long Assam orthodox tea leaves were added to the base CTC (crush tear and curl) tea
to deliver enhanced taste.
The brand is backed by the Brooke Bond Tea Excellence Centre. Selecting the best
teas from the best gardens, Brooke Bonds specialists work hard to scientifically
process green leaf to cheer consumers. In the unique Tea Excellence Centre of
Brooke Bond, tea is expertly graded, blended and tasted to get the perfect blend.
Goodricke Group Ltd:-
Goodricke Group Ltd
(GGL) is a part of the
UK-based Lawrie Group.
GGL has a joint venture tea company in Nepal named Himalaya Goodricke and a
subsidiary, Tiru Tea. The Goodricke Group is the leading producer of Darjeeling Teaand the third largest tea producer in the country. The company manages 36 tea
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gardens spread all over India. Incorporating the highest technological standards in its
production of tea, the compa ny is a symbol of excellence giving a perfect blend of
quality and care in every cup of tea. Today, with worldwide acclaim, Goodricke
group manufactures and markets a wide range of tea. Primarily a seller in the auction
market, Goodricke now has an equal proportion of sales in the bulk and packet tea
segments, besides a significant presence in the export market.
Tea major Goodricke Group Ltd, which is part of the UK-based Camellia Plc, has
begun re-launching all its packet tea brands. It also plans a new, exclusive brand for
south India. To start with, the company recently re-launched Goodricke Perfect
packet teas across India. This is a blend of 40 per cent Darjeeling and 60 per cent
Assam CTC (crush tear and curl) teas. Goodricke 3-in-1 would follow next and, later,
the Zabardast brand. While Goodricke 3-in-1 is the main brand, Zabardast targets the
mass segment. The company also had a soft launch for Goodricke Premium late last
year in Gujarat. This brand would soon be launched all over India. Goodricke, which
is mostly a bulk tea player, has been in the packet tea business for over 17 years now.
However, most of its packet tea sales are in the country's northern half. It enjoysgood market share in Madhya Pradesh, Punjab, Haryana, West Bengal, Rajasthan,
Jharkhand and Uttar Pradesh. Goodricke's presence in south India, which is
predominantly a branded packet tea sector, is almost negligible.
Goodricke owns 10 gardens in Assam, 12 in Dooars and eight in Darjeeling. Its
annual production is 30 million kg. The company's instant tea plant, located in North
Bengal, caters to clients like Coca-Cola Ltd and Hindustan Lever Ltd. According to
Grover, Goodricke's packet tea business was growing 25-30 per cent per annum. In
2004, it sold six million kg and expects to touch eight million kg in 2005. In the tea
bag segment, the company sells Assam CTC (crush tear and curl) under the
Goodricke Fine Estate brand, mostly to institutions such as the Indian Railways.
Sapat Group:-
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The Sapat Group of companies founded in 1897, consists of diversified businesses
in tea, pharmaceuticals, real estate to Information Technology. The group has a
strong presence in India, as well as in North America. The various Indian
manufacturing units are located in and around Nashik, with its marketing office and
IT facilities located at Mumbai. With innovation strategies over the last decade the
company has grown five times touching a turnover of almost Rs100cr., making it the
largest packet tea company in the Rs500cr tea market of Maharashtra. Currently,
Sapat has over 250 distributors in Maharashtra and plans to expand to other tea
drinking states.
The tea division which is the largest of the FMCG operations was based at Nasik and
a very strong regional brand with a very good franchisee. They started with the
expansion on tea and that is being an area that they already had capabilities in. Sapat
Tea is one of the top 10 companies in India today. Their Tea turnover is little more
than Rs100cr. Last year, according to some reports they were the fastest growing
packet tea company in India. They have presence in Maharashtra, large parts of MP,
Chattisgarh and now we are setting up distribution in top cities. They dont have theirown plantations. They buy the teas from Assam.
Parivar is the largest brand. Within Maharashtra in the leaf category the market share
should be somewhere between 20-25%. And in the Dust tea category they have Sapat
Chaha / Sapat Chai a popular dust. Dust tea is a very regional play, because themarket and test varies from district to district. So in the districts in which it is very
popular; its almost 80% market share kind of a product. Maharashtra is the largest
Dust Tea market in the country. They will have other brands as well but starting off
with the focus on Parivar because there is still lot of potential in that brand. They do
have Sapat Chai under Sapat brand but it is limited to the dust category. They plan to
use Sapat more as an umbrella brand going forward. Parivar will be about 60% of thetotal turnover of Rs100cr.
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Export is a very small but a growing part of their turnover. A few years ago they
were able to start off with Masala Chai and they have been able to rope in the second
largest distributor in the US to carry out product. Tea Prices at the commodity level
will be stable and are expected to by and large remain low. They have some flavored
teas, mostly in the export markets. They are looking at that for the Indian market as
well now. There is demand for it especially at the higher end.
MARKETING STRATEGY
he way marketers think their customers are feeling about the product is not always
the sameas customers really think about the product. The best way to override this
problem and get aclear picture what customers are actually thinking about the
product is to get feedback fromthem. Sometime its get difficult because most of the
cases customers tend to think negativepoints first when they are asked to comment
on a product. But the efficient marketers alwayswelcome the negative feedback, because
they consider this as a scope to improve the product.Customer feedback is one of the most crucial
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0
20
40
60
80
100
120
Line 1 98 94 46 69 84 97 50 42 67 49 80 59
Society
Tea
Tata
Tea
Tetly
Tea
Tata
Gold
Tea
Taj Tea
B B Red
Lable
Tea
Tata
Tea
Premiu
Agni
Path
Sapat
Parivar
Chai
Wagh
Bakri
Chai
Girnar
Tea
B B Red
Lable
Natural
As per the above graph, it is seen that most of the people heard the brands like
society tea, Brook bond Red Lable Tea, Tata tea, Taj Tea, Girnar Tea, Tata Gold
Tea, Sapat Parivar Chai. But in actual sense they use something else. Some
companies like Tata, HLL (Unilever) brand Brook Bond Red Lable are concentrating
on their major product and ignoring the other product in the same field i.e. tea. There
fore every company should adopt such promotion strategy that they can get the
people who at least know their products of tea.
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WHICH BRAND HAS MOST ATTRACTIVE ADVERTISEMENT:-
17%
13%
1%
9%
15%
24%
3%
1%
5%
2% 10%
Society Tea
Tata Tea
Tetly Tea
Tata Gold Tea
Taj Tea
B B Red Lable Tea
tata T ea Premium
Agni Pat h
Sapat Parivar chai
Girnar Tea
B B R Lable Natural Care
As per the above chart, it is seen that most people like Brook Bond Red Lable
i.e.24% after that Society Tea and Taj Tea i.e. 17% and 15% respectively. Other
companies should concentrate on their advertisement because most of the people get
the information about the tea through the television advertisement and they
influenced to buy that tea. Companies also should used some catching and attractive
slogan or punch line because of which people can like their advertisement and think
to buy at least once.
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WHICH TEA IS MOST REGULARLY USE:-
32%
11%
1%20%
3%
11%
22%
Society Tea
Tata Tea
Taj Tea
B B Red Lable Tea
Tata Tea Premium
Girnar Tea
Loose Tea
According to survey, it is found that Society Tea is used by more people i.e. 32%.
After that loose tea is more used i.e.22% and then Brook Bond Red Lable
i.e.20%.There fore other companies should published or telecast their teas
advertisement and influenced people to buy tea. While using the advertisement they
should adopt AIDA model i.e. (Attention, Interest, Desire, and Action). Because
most attractive advertisement is not enough to captured the market. For example
Brook Bond Red Lable Tea has good advertisement and people like their
advertisement also but less people prefer to use this tea. So all company should
concentrate on the AIDA model and can earn more market.
HOW PEOPLE BECOME TO KNOW ABOUT THEIR TEA:-
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40%
55%
3% 2%
Word of mouth publicity
Television
radio
Print Media
From the above diagram, it is seen that most people come to about their tea through
television i.e. 57% people know from it and then word of mouth publicity i.e.42%
Other media such as radio, print does not have that much popularity. There fore
company can introduced their product through these media. As it required cheap cost.
Company also put their hoardings in the retail store as a print media. Because retailer
can play a role to promote the tea which create a good awareness about the tea and
can increased the publicity of the tea.
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BASES ON WHICH PEOPLE BUY TEA:-
82%
1%
16%
1%
Quality
Quantity
Price
other
As per the survey conducted it is found that most of the people buy the tea on the
quality bases irrespective of prices. 82% people want their tea should be
qualitative instead of quantitative. People want quality in the tea it should contain
good taste and flavored. There fore while processing companies should
concentrate on the quality of tea. There are also some people looks into the prices,
quantity but it because of they can not afford to pay high prices. Some people also
think other factors such as attractive, safe and durable packaging.
HOW MUCH TEA PEOPLE BUY IN A MONTH:-
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PEOPLE WHO THINK QUALITY AS WELL AS QUANTITY GOOD WITH
RESPECT TO PRICE:-
97%
3%
Yes
No
As per the survey conducted, it is seen that most of the people say that whatever
they pay, they get in return in terms of quality and quantity. Around 97% peopleare satisfied and get a positive reply for paying on their own favorite tea. They
said that while buying they did not take price into consideration because tastes,
flavor, good feeling after drinking tea are important. But 3% people say, they
need not received the quality and quantity as per the prices they paid, there fore
these people are mostly use loose tea.
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VARIOUS OTHERS SECOND PREFERENCES GIVEN BY THE PEOPLE:-
21%
13%
1%
4%11%14%
6%
1%
3%
25%
1%Society TeaTata Tea
Tetley
Tata Gold Tea
Taj Tea
B B Red Lable Tea
Girnar Tea
B B R L Natural Care
Loose Tea
Stick to one only
Can't Say
It is found while doing survey, when people are given a chance to change their tea
they are not willing to change their preference because they are too used to their
favorite tea that they are not want to switch on to other tea. These are basically
including 25% of people. There are also some people who are ready to change
their own tea and used other tea. In this around 21% people are ready to change
their own tea to Society Tea. After that they give preference to Brook Bond Red
Lable Tea which has 14% of customer.
From Retailer Point of View:-
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HOW MANY RETAILER KEEP BRANDED TEA, UNBRANDED TEA OR
BOTH:-
35%
65%
Only Branded Tea
Branded & Unbranded
Tea
Some retailer keeps both kind of tea in their store which is branded and un-brandedtea in their shops. Un-branded tea includes basically loose tea and this is preferred by
most of customers for that retailer has to keep it. In un-branded tea there are number
of tea which is very famous as this tea carrying some special feature and for that
customer like to buy it and again retailer have to keep it. Some retailer likes to keep
branded tea only.
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RETAILERS KEEP THE FOLLOWING BRANDS IN THEIR STORE MOST:-
11%
9%
10%
13%
12%1%
3%
1%
8%
8%
8%
9%
7%
Tata Gold Tea
Taj Tea
B B Red lable Tea
Society Tea
Tata Tea
B B R L Natural Care
Wagh Bakri Chai
Tetley Tea
Sapat Parivar ChaiTata Tea Premium
Agni Path
Girnar tea
Loose tea
According to the survey, it is seen that number of retailer keeps society tea in their
retail shops. It is around 80% of retailer keep society tea. After that Tata tea is also
available quickly in the retail shops and this is around 65%. In third position we have
Brook Bond Red Label, loose tea and Girnar tea etc these tea are mostly every
retailer has in major quantity and also as per the customer requirements. A retailer
normally keeps the product in store which has demand in the market by the
customers.
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WHAT BASES RETAILER SELECTS THEIR PARTICULAR TEA FOR THEIR
STORE:-
46%
7%
40%
Quality
Quantity
Price
Other ( Customer
demand)
While keeping any tea in the shop a retailer must take one thing into consideration
that is customer demand for the particular tea and quality of that tea. It is the view of
most of retailer that they like to keep those teas which normally demanded by most
of customers as it is the customers who are going to buy that tea and this is beneficial
for both customer as well as retailer. The companies also take one thing into
consideration that quality of product is an important selling factor in any tea instead
of prices of tea.
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BASES ON WHICH CUSTOMER BUY TEA:-
55%
25%
5%
Quality
Quality & Price
Quality, Quantity & price
Quality & Other
In survey it is also found that when customer feel to buy a particular tea that time he
first think about the quality and test of that tea and after that customer decides to buy
or not. And then customer concern about quantity, price, and brand image and
company reputation. The company with a good reputation in the market should
concentrate on the quality of tea and hence they can earn various market shares in the
market.
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HOW MANY RETAILER SEEN ADVERTISEMENTS ON TELEVISION:-
75%
25%
Yes No
A retailer mostly sees advertisements on the television when they are free from theirown work because most of their time is spend in their shops. 75% retailer who
watches television likes advertisement and 25% retailer said that they are not
watching television
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RETAILER LIKE THE MOST ATTRACTIVE ADVERTISEMENT IS:-
59%
27%
7%
7%
Society Tea
Brook Bond Red Lable
Tea
Taj Tea
Sapat Parivar Chai
As per the above graph 75% retailer who watch television like most attractive
advertisement of Society Tea i.e.59% . After that, retailers like Brook Bond Red
Lable advertisement very much i.e. 27%.
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TEA WHICH HAS MORE DEMAND:-
4% 4%
57%
31%
4%
Taj TeaBrook Bond Red Lable Tea
Society Tea
Tata Tea
Loose Tea
According to the survey it is seen from the retailer that society tea has more demand
by the customer. Society has a demand of 57%. Customer likes the society tea very
much even after a price of this tea is very high this feedback normally gets from the
retailer. After society retailer have demand for the Tata tea in the customer market
which is around 31%.
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WHETHER RETAILER GETS FEEDBACK FROM CUSTOMER OR NOT AND
WHAT KIND OF FEEDBACK THEY GET:-
85%
15%
Yes No
From the above chart it is seen that around 85% retailer get feedback from
customers. These feedbacks is basically about the taste of the tea, quality, and brand
image and also get extra information like some extra benefit received from the tea
relating to health. And very less i.e.15% people are not used to give feedback. But
most of the customers prefer to give feedback to their respective retailers.
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CONCLUSION
As per the survey taken, it is found that most of the consumer like the
advertisement of tea but they in actual sense use some other brand. It is also foundthat people are not interested in switching on the other brand. They give more
preference to the brand which is use from beginning. Consumer heard about the
brand but not use the same brand.
In a survey it also found that consumer seen the advertisement and some time they
like the advertisement also but not ready to buy the tea. There fore company
which is into the tea industry, they should concentrate on the advertisement which
turned the consumer mind set and induced them to buy the tea. They should come
up with the small sachet because of which consumer can buy their brand at least
once.
Companies should come with the new ideas which give the information about the
how tea is useful to our health and should concentrate on the quality of the tea.
Companies should published their advertisement through other media also i.e.
print media, radio as it required less cost and nowadays people are turning to this
media also.
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BIBLIOGRAPHY
www.google.com
www.indiainfoline.com
www.altavista.com
www.hll.com
www.tatatea.com
Marketing Management by Rama Swami.
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QUESTIONNAIRE
Q.1 Do you have knowledge about these product ?
(a) Yes (b) No.
Q.2 Are you satisfied with these product
(a) Yes (b) No.Q.3 From where do you have got knowledge about this product
(a) Print Media (b) Electronic Media (c) Media
Q.4 Which product you like most
(a) vivel (b) Dove (c) Clinic Plus (d) Dabur
Q.5 Do you like the quality of this product
Q.6 What is the reason becuase of which you prefer this product
(a) Quality (b) Price (c) Product
Q. 7 Any Suggestions: