marketing strategy, social content & customer insights to drive the future of content commerce
Post on 21-Oct-2014
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DESCRIPTION
Results of a survey conducted by Baesman about the value of user-generated content (UGC). While some marketers aren't certain about the value of UGC, most agree that is cannot be ignored.TRANSCRIPT
MARKETING STRATEGY, SOCIAL CONTENT & CUSTOMER INSIGHTS
TO DRIVE THE FUTURE OF CONTENT COMMERCE
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UGC Makes Sense for Marketers
of marketers surveyed say that social user-generated content (UGC) is important to their marketing
73% of marketers use UGC on their website
67%
We spend a lot of time discussing #Retail, #UGC, and #InfluencerMarketing
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###67%
of marketers ask customers to share their love of the brand through photos with hashtags 53%
of all retail purchase decisions are influenced by digital channels
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Overcoming the Challenges with UGC
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Who are my influencers?
How can I drive commerce with UGC?
Can I use their content?
Is it relevant?Is it good quality?
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Solution: Social Content Commerce
Social Content
Social Content
Customers Influencers Ambassadors
Commerce
• Project Plan• Key Success Metrics• Review Influencers• Review Content
PHASE I:Uncover & Understand
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• Customer & Influencer• Ambassador Personas• Prospect Surveys• Legal Compliance• Recruit & Activate• Amplify Content
PHASE II:Identify & Engage
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• Conversion Analysis• Change in Engagement• Change in Buyer Behavior• Return on Investment
PHASE III:Analyze & Measure
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Work with Baesman and ReadyPulse to recruit, activate, amplify, and measure your best customers.
Surround all of this with sound strategy and you’ll be ready to take the #retail world by storm.
Leverage yourbrand ambassadors for relevant and authorized #ugc to drive sales andlaunch new products.
Don’t Leave your Brand Loyalty To Chance.
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Our Partners
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