Jump Start Your Company’s

Marketing Impact

The Ten Pillars of Meaningful Marketing™

Strategy Workshops

“I walked into the room at 9am unsure about my audience and how to reach them. I walked out at 5pm with remarkable clarity on both as well as an actionable plan. The experience was a perfect blend of 30,000-foot strategy, boots-on-the-ground tactics, and a lot of laughs.“

- Emily Bennington, Emilybennington.com

A Rapid Path to “A Ha!”

Marketing Breakthroughs

Develop new revenue growth strategies

Sharpen your customer segmentation

Build a powerful differentiated value proposition

Create a "sticky" brand message

Outline breakthrough customer engagement strategies via social media and integrated marketing

Align your team, partner and channel resources

Mythology's AssessimizeTM

Marketing Workshops are learning and planning experiences for senior executives and their teams designed to generate “A-ha!” moments of insight and clarity.

The result? Tangible strategies and innovative ideas for advancing your brand, revenue and relationships.

Over 40+ Strategy Workshops Delivered for Fortune

500, High-Growth Startup and Non-Profit Clients

How many of these questions can your

marketing team answer?

• If we could only win one kind of

customer, what would they look like?

• What emotional role does your

brand play in the lives of customers?

• What do current customers,

prospects, partners and employees

currently believe about our brand?

• If we had to describe how our

company is different and superior in

< 30 seconds, what would we say?

What about these?

• What specifically motivates our

customers to share positive word-

of-mouth about us (and are any of

them doing it)?

• Which parts of our company are

misaligned and prohibiting us from

“living the brand”?

• What are the marketing

engagement tactics that are most

effective (and cost effective) in

generating revenue?

What if…

…your organization began to seriously consider those questions, and others that are crucial to

effective marketing and revenue growth?

What if you “planned to make a plan”?

How could you get started?

We’ve developed really effective

workshops that get you started…

“The team from Mythology understands content, conversations, accountability through measurement, and the cultural change it requires to pull it all off.

“I would enthusiastically recommend them for any marketing challenge that requires not only technical and creative skills, but strategic vision and understanding of how people can be lead to embrace a new world of customer interaction.”

Brian Boruff, former Global VP, Cloud Computing, CSC

Available Workshops

Workshop Focus

Core Marketing Strategy The foundation of your brand differentiation, customer segment priorities, strategic messaging and top-level engagement strategies

Customer Engagement and Revenue Generation

Map powerful marketing tactics to the customer decision process and touch points.

Relationship and Social Media

Creating short- and long-term value in the age of digital and 3600 conversations.

Internal and External Alignment for Execution

Identifying and aligning the team skills, business processes and technologies required to “live the brand” and create value.

Brand Mythology Developing a breakthrough “sticky story” that buildsemotional attachment and gets shared.

Innovation Harvesting valuable insights and conversations to fuel R&D and product development that generates ROI.

Here’s how they work1. We interview your team members to gather background information,

key questions that need answered and priority deliverables

2. We customize our Ten Pillars workshop with exercises and

examples that fit your situation

3. We collaborate with you during a full-day workshop that spawns

many “a ha!” moments that are useful for building your strategic

marketing plan*

4. We edit the workshop notes, develop summary recommendations

and walk you through key next steps for building your plan

The result? You take away critical answers (and more strategic questions)

along with breakthrough ideas that you can build into your plan!

*The workshop can be divided into two half-days if needed

Sample Agendas

Core Marketing Strategy

Marketing in today’s B2B/B2C environments

Understanding your industry trends and opportunities

Customer segmentation mapping and prioritization

Building a truly differentiated value proposition

Messaging and engagement strategies

Customer Engagement and Revenue

Mapping the customer decision process

Developing strategic touch points for maximum influence

Call to action and conversion strategy

“Surprise” pillar strategy

Integrated engagement strategy via online and offline communications

Campaign planning

Sample AgendasRelationships and Social Media

Fundamentals of relationship building

Beginning/advanced social media platforms and possibilities

Relationship and social media goals

Team skills and processes for success

Conversation and listening tactics

Content development, planning and management

Customer profiles and data strategies

Alignment – Internal and External

Sales-Marketing needs and requirements

Identifying and assessing key skills

Identifying and assessing business processes and technologies

Identifying and assessing partners and channels

Strategies for strengtheningalignment for marketing execution

Sample Agendas

Brand Mythology

Reviewing and strengthening your core value proposition

Emotional and functional value development

Developing “sticky stories” and brand images that map to value props

Creating brand growth strategies

Strategic advertising and messaging approaches

Innovation – Creating New Value

Understanding innovation from tactical to strategic

Assessing and optimizing your innovation culture

Connecting the innovation dots between listening/building teams

Testing and validating innovation opportunities

Key Deliverable?

Lots of “A ha!” Moments

“So that’s our sweet spot!” “I never thought that was our real value to clients.”

“If we don’t fix this issue, we won’t be able to deliver our brand!”

“Wow, we’ve really diluted ourselves chasing the wrong type of customers.”

“We only need to win over the influencers, not the whole market? We can do that.”

“Who knew we had that kind of emotional impact on customers?”

Who Helps You Build the System?Mythology’s Executive Facilitator

Jeff James,Founder and CEO

14 years of senior marketing management at Microsoft Corp 6 years in strategic marketing consulting for over 40 clients at

Mythology Thought leader in marketing strategy and planning,

relationship marketing, partnerships/channels, cause marketing and Internet communities

Founder of the Interactive Marketing Best Practice initiative, drawing together MSN and industry leaders such as Yahoo, ESPN, AdAge, WashingtonPost.com and others to define and evangelize the effectiveness of online marketing

“At a time when Internet Media was in a slump (after the dotcom bust), Jeff’s thought leadership on the Interactive Best Practices initiative and roadshow was one of the pivotal items that helped turn the Internet ad industry around. He was also an all-around fun guy to work with.”

Dave Chase, CEO, Avado former Senior Director, MSN Advertising Solutions

Investment

A customized strategy workshop is

$2,500* and includes:

• Pre-workshop interviews with your team

to capture initial feedback and

expectations

• Full-day strategy workshop

• Post-workshop summary insights,

recommendations and full meeting notes

that form the genesis of a

comprehensive strategic marketing plan

*Pricing may be adjusted based on requested customization and requirements

Let’s Get Started

info@mythologymarketing.com

1506 Kanawha Blvd WestCharleston, WV 25387

304.220.3054www.mythologymarketing.com