marketing tactic walkthrough
TRANSCRIPT
© 2014. TSL Marketing. Proprietary and Confidential.
Inbound Marketing Method
TSL Marketing - Services Funnel
TSL Marketing assists customers in creating best practice, go-to marketing plans.
Marketing Plan Creation and Management
Database Development and Profiling
Marketing Automation Management
© 2014. TSL Marketing. Proprietary and Confidential.
Collateral Development
Landing Page
CTA Button
Blog Page & Article Posts
Social Media Page and
Posts
Pay Per Click
Outbound Marketing
Vertical Execution
We focus on specific message verticals and execute from top to bottom owning the content generation process
© 2014. TSL Marketing. Proprietary and Confidential.
Collateral Development
Infographics
White Papers
Sell Sheets
Case Studies
eBooks
Anywhere from $3,000 - $5,000 depending on the size of the project
Collateral is the heart of knowledge transfer to our team and the best way to attract prospects with thought leadership content.
© 2014. TSL Marketing. Proprietary and Confidential.
Landing Pages
This allows you to host your collateral piece and have prospects fill out a form to receive the collateral to generate leads. Cost can range from $500-$2,500 based on where the pages are designed
© 2014. TSL Marketing. Proprietary and Confidential.
Call to Action Buttons
Custom or basic CTAs. CTAs can be used on your website, emails, landing pages, etc. A neat and engaging way to ask someone to take an action. Cost
can range from $500-$1,000
© 2014. TSL Marketing. Proprietary and Confidential.
Blog PageBlogs are search engine optimized and can be a leading force in traffic generation because of the ability to create diverse content. $3,000 to build a blog webpage and $700 per blog written Blog Post
Blogs
© 2014. TSL Marketing. Proprietary and Confidential.
Social Media Pages
Social media pages allow you to build out loyal follower bases to promote new products and services. Those networks can then expose your content to never ending prospects. Building out new pages can range from $750 - $2,000 depending on the site and complexity
© 2014. TSL Marketing. Proprietary and Confidential.
Social Media Posting
Social posting should consist of both 3rd party and original content to engage the audience and be executed on a regular schedule. Posting can range in monthly engagements from $500-$2,500
© 2014. TSL Marketing. Proprietary and Confidential.
Pay Per Click
If you do not have a large network or want to expand your existing network paid ads can be an opportunity to put your content in front of would be buyers that would not have seen it otherwise. The process consists of ad development and click budgets and can start at as low as $1,000 a month and scale infinitely from there.
© 2014. TSL Marketing. Proprietary and Confidential.
Outbound Additions - Email
Email is still a viable opportunity to get new messages out to your existing customer and prospect base to drive traffic. Execution ranging from $700-$2,000 depending on the origination source
© 2014. TSL Marketing. Proprietary and Confidential.
Outbound Telemarketing
Event Boost Appointment Setting
Responder Validation
Lead Nurture and
Progression
© 2014. TSL Marketing. Proprietary and Confidential.
Your Company
Inbound
Inbound Director
Inbound Manager Social Manager SEO Manager
Outbound
Digital Manager Biz Dev Director
Biz Dev Manager
Biz Dev Specialists
Progression Specialists
Foundation
Data Manager
Data Specialists
Interactive Manager
Creative Manager
Graphic Designer Copywriter
TSL Account Executive
TSL Executive Leader
Your SMART Team