marketing tactics: getting the right info in the right hands · yahoo! mail compose inbox (9999+)...
TRANSCRIPT
![Page 1: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/1.jpg)
Marketing Tactics:Getting the Right Info in the Right Hands
![Page 2: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/2.jpg)
The Game of Seconds
![Page 3: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/3.jpg)
![Page 4: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/4.jpg)
![Page 5: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/5.jpg)
![Page 6: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/6.jpg)
![Page 7: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/7.jpg)
Where’s Your User ?
![Page 8: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/8.jpg)
Where’s Your User ?
![Page 9: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/9.jpg)
Where’s Your User ?
![Page 10: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/10.jpg)
Where’s Your User ?
![Page 11: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/11.jpg)
Where’s Your User ?
![Page 12: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/12.jpg)
Where’s Your User?
![Page 13: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/13.jpg)
Where’s Your User?
![Page 14: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/14.jpg)
Where’s Your User?
![Page 15: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/15.jpg)
Where’s Your User?
![Page 16: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/16.jpg)
Where’s Your User?
![Page 17: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/17.jpg)
Where’s Your User?
![Page 18: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/18.jpg)
![Page 19: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/19.jpg)
Tertiary Competitors
![Page 20: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/20.jpg)
![Page 21: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/21.jpg)
![Page 22: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/22.jpg)
![Page 23: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/23.jpg)
![Page 24: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/24.jpg)
What Works Today
![Page 30: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/30.jpg)
![Page 36: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/36.jpg)
Newsletters
![Page 37: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/37.jpg)
![Page 38: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/38.jpg)
![Page 39: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/39.jpg)
![Page 40: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/40.jpg)
![Page 41: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/41.jpg)
Subject Lines
![Page 42: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/42.jpg)
![Page 43: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/43.jpg)
![Page 44: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/44.jpg)
![Page 45: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/45.jpg)
The Homepage
![Page 46: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/46.jpg)
![Page 47: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/47.jpg)
![Page 48: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/48.jpg)
Personality
![Page 49: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/49.jpg)
![Page 50: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/50.jpg)
![Page 51: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/51.jpg)
Landing Pages
![Page 52: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/52.jpg)
![Page 53: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/53.jpg)
![Page 54: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/54.jpg)
Be Interactive
![Page 56: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/56.jpg)
![Page 57: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/57.jpg)
![Page 58: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/58.jpg)
![Page 59: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/59.jpg)
![Page 61: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social](https://reader033.vdocument.in/reader033/viewer/2022050107/5f45bd4a4424c10c7008cd73/html5/thumbnails/61.jpg)
Summary
• Go BIG• Simplify• Stop focusing only on homepagebuyer’s
journey & landing pages• Automate!• Creativity first before selling• Personality• Authenticity