marketing to asia - what to know, what to do
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@joshsteimle
“Those who have a 'why' to live, can bear with almost any ‘how'.”
— Viktor Frankl
@joshsteimle
Four largest countries: 1. China, 1.357 B 2. India, 1.252 B 3. U.S., 318.9 M 4. ?Source: Wikipedia
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Four largest countries: 1. China, 1.357 B 2. India, 1.252 B 3. U.S., 318.9 M 4. Indonesia, 253.6 MSource: Wikipedia
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7.4 Billion World Population, 2015
Source: http://www.worldometers.info/world-population/
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4.3 Billion Asia Population, 2013
Source: http://www.worldpopulationstatistics.com/asia-population-2013/
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4.9 Billion Asia Population, 2030
Source: http://en.wikipedia.org/wiki/World_population
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525 Million Asia Middle Class, 2013
Source: http://www.ey.com/GL/en/Newsroom/News-releases/News_By-2030-two-thirds-of-global-middle-class-will-be-in-Asia-Pacific
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3.1 Billion Asia Middle Class, 2030
Source: http://www.ey.com/GL/en/Newsroom/News-releases/News_By-2030-two-thirds-of-global-middle-class-will-be-in-Asia-Pacific
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9.4% Asia-Pacific Internet Penetration, 2005
Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx
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38.8% Asia-Pacific Internet Penetration, 2015
Source: http://www.internetworldstats.com/stats3.htm
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344 Million Asia-Pacific Internet Users, 2005
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
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1.56 Billion Asia-Pacific Internet Users, 2015
Source: http://www.internetworldstats.com/stats3.htm
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0 Asia-Pacific Mobile Internet Users, 2005
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
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1.02 Billion Asia-Pacific Mobile Internet Users, 2015
Source: http://www.emarketer.com/Article/Asia-Pacific-Boasts-More-Than-1-Billion-Smartphone-Users/1012984
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So Again, Why Asia? 1. Lots of people 2. Growing middle class 3. Online
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Hong Kong + Shenzhen Uniquely positioned for IoT, hardware startups.
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Singapore Marketing and media. Gateway to Southeast Asia.
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Pros 1. Location 2. Rule of law 3. English 4. Ease of doing biz
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China Challenges 1. Language 2. Rules 3. Old boys network 4. Culture 5. Internet
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Questions? Twitter: @joshsteimle Blog: joshsteimle.com