marketing training ppt

37
Make Your Marketing Effortless

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Stop pulling your hair out when it comes to marketing. Powerpoint of the seminar hosted by ActionableBusinessTraining.com

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Page 1: Marketing Training ppt

Make Your Marketing Effortless

Page 2: Marketing Training ppt

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Page 3: Marketing Training ppt

What is Marketing?Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

(Approved October 2007)

American Marketing Association Board of Directors.

Page 4: Marketing Training ppt

Who Am I?Entrepreneur

Failed 3 times

Quality Assurance Engineer

Business Consultant

Page 5: Marketing Training ppt

Marketing is not a Game of Darts

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Is it Hard?

Not if you know the secret

Page 7: Marketing Training ppt

Adwords

Facebook

Direct Mail

Telemarketing

Faxes

Networking

Adwords

Public Speaking

Email Newsletters

Forum Advertising

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There's Only

Understanding the customers

To create a set of processes

To add value to the customers

This slide is grammatically incorrect

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• Marketing is _________________________________________________________________________________________________________________________________________________________________________________________

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• __________________________________________ • _________________________________________ • _________________________________________ • __________________________________________ • __________________________________________ • __________________________________________

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Why Bother?Create products people want to buy

Stop wasting Money on channels that don't work

Sell more to existing customers

Know exactly where to find your customers

Make more money

Make a difference

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Who is Your Customer?

Page 14: Marketing Training ppt

Think of Key Descriptors

Senior Bank Executive?

College student?

Single Mom?

DJ?

Newly Married?

Page 15: Marketing Training ppt

Customers are ComplexThey don't just fit into one "bucket"

But, they fill each bucket slightly differently

College student might spend more time on humor sites while a mom might spend more time on recipe sites

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Your Product May Have Different Types of Customers

Page 17: Marketing Training ppt

ExerciseCreate a Customer Avatar

Who am I?

What do I spend most of my time doing?

Where do I hang out?

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Name:Role:

3 Key Descriptors - - -

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What keeps me up at night?

This is the most important question you need to ask yourself

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• -

• -

• -

• -

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We are mostly wrong

The key is to not waste too much time or money being wrong

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Your Hypothesis

I think ______________

I will ____________

I will measure __________

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• I think:

• I need to:

• I will measure:

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Compete on Value

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Produce Value that Customers Want

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• Solve • Save • Provide • Deliver • Supply • De-stress

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• -

• -

• -

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• Only the work that adds value to ___________ is actually productive work

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Selecting the Right Advertising Medium

Where does _________ hang out?

How do they currently buy things they need?

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• -

• -

• -

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Exercise

Where would you advertise if you wanted to market to you?

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Now, Make your Marketing Effortless

Use what you have created today to put together your marketing plan

Execute your marketing plan

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Marketing Plan Mastermind

Save time

Get feedback

Use my experience

Use your peers' expertise

Stay accountable

Achieve your results

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Marketing Plan Mastermind

7 one hour training sessions

Assignments and feedback

Peer assistance and networking

Strategic marketing plan

Execution help and accountability

Marketing plan implementation

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ActionableBusinessTraining.com/mastermind

Thank you for attending!

Page 37: Marketing Training ppt

Questions?