marketing trends 2014 slide show
DESCRIPTION
Best Selling Author, Speaker and Marketing Consultant Al Lautenslager simplifies marketing trends that you can implement now.TRANSCRIPT
8 Marketing Trends From Best-selling Author,
Keynote/Conference Speaker and Marketing Consultant – Al Lautenslager
Content is King
• 30,000,000 pieces of content are shared everyday
• Customers compare, shop• 90% of Customers trust reviews; 14% trust
advertising• Content is a hook
Integration
• Many things all working together• Different touches to different target market
members• Frequency• Awareness• Identity and Branding• Social Media• SEO
Visual Content will Win
• Over 60% of social media has imagery• Pictures & Video • 30% of Pinterest Users Bought what was
pinned• Video is hot – Vine, Instagram, FB instant play
Google Plus
• SEO• Google Rules• Google Rules
Targeting Becomes Personal
• Personalized messages• Smaller communities• Engagement and outreach – one on one
Mobile is Hot
• What’s in your pocket/purse• How many are looking at their device right
now• Tablets• Multi-tasking; multi-screens• Content delivery; customer
experience
Attentions Spans will Decrease
• Creative Marketing will win• Instant Communication; The Right Messages• Attention Getting• Get Noticed, Get Remembered, Get Talked
About
Its all about conversion
• Its not about website hits, likes, followers or connections
• ….unless it turns into sales– Messaging– Offers– Engagement– Relationships– Positioning
Takeaways
• Markets and Customers are Changing• People forget fast• Engage, Relationship, Sell• PLAN IT OUT
Outsourcing Social Media, Content Marketing & Guerrilla Marketing
• Al Lautenslager – Social Media Marketing & Content Marketing Expert, Strategist and Enthusiast, Guerrilla Marketing Expert
• 630-740-1397
• http://contentmarketingofficer.wordpress.com
Available for Consulting or to Speak at Your ConferenceKeynote, Workshop, Breakout, Panel
-Outsourced Consulting Available – Inquire for Packages That Fit You
Wrap Up/Conclusion/Action
• Launch what is comfortable
• Get help if you need it
• Do something…in 30 Days
One Way Mind vs. Two Way Mind