marketing trends and predictions for 2014

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Marketing Trends and Predictions for 2014

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Post on 02-Jul-2015

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Want to know what is going to be big in marketing this year? Then find out here! This presentation outlines the 5 major players in marketing in 2014.

TRANSCRIPT

Page 1: Marketing Trends and Predictions for 2014

Marketing Trends

and Predictions for 2014

Page 2: Marketing Trends and Predictions for 2014

Trends - 2013 • Mobile

• Integrated social media

• Marketing - more human

• Images/Photography

Page 3: Marketing Trends and Predictions for 2014

2014 • Content

• Real time marketing

• Personalisation

• Multi-Channel

• Video

Page 5: Marketing Trends and Predictions for 2014

Content Creating content and

generating traffic will be the

best way to get new

business leads

Types Blogs, Videos,

Infographics…

Spam New spam rules - spamming

will not work and will

eventually be eliminated.

Page 7: Marketing Trends and Predictions for 2014

Popularised by big brands, real-time

marketing is the approach brands take when

events, news and topics are trending at that

moment allowing them to publish content at

the right time.

Real-time marketing should be used to find

current news at all times and using this to

drive engagement to your social media on a

mass basis. But beware, it is important to

make sure the news is relevant to the brand.

Page 9: Marketing Trends and Predictions for 2014

Experiences Digital experiences

personalised to the specific

user.

Familiarity Customers like the familiarity

of personalised content.

Engagement Leads to an increase

customer engagement and

can enhance conversion

rates.

Page 11: Marketing Trends and Predictions for 2014

Make full use of the range of connected

mediums to reach a customer.

But if you have limited time and budget, it is

important to remember to monitor which

methods work best for you and to make the

most out of these.

Page 13: Marketing Trends and Predictions for 2014

Everywhere Integrated into web design,

across social media, and

even in ambient pieces -

video is everywhere.

Why? Good way for people to find

information and for

entertainment

Future Nielsen explains that “64%

of marketers expect video to

dominate their strategies in

the near future”

Page 14: Marketing Trends and Predictions for 2014

Conclusion

So taking on 2013 ideas and pushing them

further, we have predicted a set of predictions

for the trends of 2014. But what do you think?

Tweet us here

Page 15: Marketing Trends and Predictions for 2014

About Yoyo Design

Yoyo Design is an award-winning creative

digital agency specialising in innovative

branding, user experience, web design,

technical solutions, project management,

digital strategy and marketing.

Visit our website for more information:

www.yoyodesign.com

Page 16: Marketing Trends and Predictions for 2014

Yoyo Design Ltd, 7 Hanover Road, Tunbridge Wells. TN1 1EY. UK +44 (0) 1892 619555 | [email protected] | www.yoyodesign.com