Marketing Trends = Fashion Trends

By: Jamie Stormer

Social Trends: Hats

The Past• Worn by royalty and upper class• People believed hats added to their social status• Ladies of influence had a strong desire for

beauty, prestige, attention, igniting battles in creativity and flamboyancy

• The flat cap has a rounded shape, a small brim and a high back. Long associated with working class men

The Present• Revolutions and recessions have slowed

down the practice of extreme headdress• Hats have came & gone as status symbols,

uniforms, and fashion statements as well as being functional sports and protective head gear

The Future• Improvement of the economy• Environment conscious – creative textile

choices (go-green)• Hats will be a big aspect of accessories for

both men and women

Fashion Trend Rewind: Women

Fashion Trend Rewind: Men

Modern Day Trends• Hats can cover a bad hair day, keep your head warm, and shade

your eyes from the sun.• A baseball cap is a popular casual hat worn by people of all

ages.• Celebrities from Michael Jackson to Justin Timberlake have

popularized the trilby hat • Embellished hair ornaments ( hat alternative) embroidered

with ribbons, feathers, butterflies, and jewels secured to the front or side of the head

Forecasting Trends• Hats designed especially for our 2012 Olympics located in

London• Hats that support our presidential 2012 election• It’s a known fact that history repeats itself so designers will

use different shapes in a variety of sizes with the aid of many trims and details that creates a never ending rang of hats for men and women

Fashion TheoryTrickle• Peers• Gangs• Street trends

People in your environment are a big influence on what u wear, how u wear it, and the way u act

Trickle• Politics – John Kennedy• Celebrities – singers,

actors, athletes, etc.

People in society mimic those of authority, idols, trend setters, music, and TV