marketing twenty-twelve and beyond am mark ritson amami cpm, ... nestle oceania jennifer cook,...

MARKETING TWENTY-TWELVE AND BEYOND

AUSTRALIAN MARKETING INSTITUTE 2011 ANNUAL CONFERENCE

2011 NATIONAL AWARDS FOR MARKETING EXCELLENCE GALA DINNER

19-20 OCTOBER 2011 > HILTON SYDNEY

> 22 SPEAKERS > 2 DAYS > LEADING MARKETERS | AWARD WINNING CAMPAIGNS | NEW THINKING> AUSTRALIA’S PRE-EMINENT CONFERENCE EVENT FOR THE MARKETING SECTOR

FOR MORE INFORMATION Tel: 1300 737 445 | Email: [email protected] | Website: www.ami.org.au/2011annual





Crashing international markets...flat lined in-store retail...two-speed economy…we’ve heard it all before. Marketers are more

aware than most that we are facing a new normal.

Translating this reality into practical strategies is what sets successful marketers apart. The future embodies infinite

possibilities with enough change and uncertainty to challenge the marketing profession to better itself. Globalisation and

fragmentation have created more channels and better targeting and the digital landscape is recreating itself on a minute-by-

minute basis.

Innovation in marketing is less about preparing for the future and more about shaping it. This year’s 2011 annual conference

features a stellar line-up of speakers talking about:

> Brand: from world-class management strategies to the power of design

> Strategy: the role of co-creation, principles of cross channel marketing, and opportunities for automating marketing

> Customers: connecting and communicating with simplicity, improving targeting, and understanding the ‘green’ motivation

> Trends: how marketing has changed, today’s media landscape, and the impact of female purchase power

Hear from industry experts on whether social media is driving rather than supporting our agendas, where public affairs has a

role to play, the dynamics of a part-art-part-science profession and more. The conference includes a Q&A session on retail

marketing, arguably one of the sectors facing the greatest challenges and the most pressing need for reinvention. The 2011

conference is your ideas incubator, positioning you to improve your marketing return on investment.

Join renowned radio and television presenter Glenn Wheeler, the evening’s MC, as we award the organisations and

marketers who have achieved extraordinary success from innovative and effective marketing practices at the gala awards

dinner on 19 October, celebrating the 2011 National Awards for Marketing Excellence. The evening will announce the winner

of the prestigious 2011 Australian Marketing Institute Marketing Program of the Year, Sir Charles McGrath Award and Certified

Practising Marketer of the Year.

I look forward to seeing you there,

Lee Tonitto FAMI CPM Chair

Australian Marketing Institute






Conference Day 1 | Wednesday 19 October 2011 | Ballroom

8.15 am Arrival and Registration

8.30 am Opening Address from Conference Chair

Morning Presentations

8.40 am Mark Ritson AMAMI CPM, Associate Professor of Marketing at Melbourne Business School and Visiting Professor MIT Sloan School of Management, US

Brand Management 2012: The Seven Challenges of World Class Branding

9.35 am Hans Hulsbosch, Managing Creative Director, Hulsbosch Communication by Design

Design at Centre Stage

10.20 am Morning Tea

10.40 am Jarther Taylor AMAMI, Group Marketing Executive Global Business Services, IBM

Wagging the Dog: Is Social or are CMOs Driving the Agenda?

11.20 am Andy Lark, Chief Marketing Officer, Commonwealth Bank

The End of Marketing as we Know it: Five New Ps of Marketing

12.00 pm Lunch Sponsored by Exact Target

Afternoon Presentations

1.00 pm Michael Branagh, Director of Powered, Nine Entertainment Co

Televison, it’s more Influential Today than its Ever Been. Why?

1.40 pm Rhys Hayes, Founder and Managing Director, IE Agents of Change

Connecting in the Age of Disruption. Why Communicating with Customers on their Terms isn’t that Hard.

2.20 pm Sally Loane, Director of Media and Public Affairs, Coca Cola Amatil

The Role of Media and Public Affairs in Marketing: How to Integrate Strategies and Manage the Risks

3.00 pm Afternoon Tea

3.20 pm Dr Colin McLeod AMAMI, Executive Director, Australian Centre for Retail Studies, Department of Marketing, Monash University

The Re-rise of the Green Consumer

4.00 pm The Future of Retail and how it Effects Marketers Q&AFacilitator: Tim Burrowes, Editor, Mumbrella

Panellists: Dr Colin McLeod AMAMI, Executive Director, Australian Centre for Retail Studies, Department of Marketing, Monash UniversityDavid Rumbens, Partner, Deloitte Access EconomicsDean McEvoy, Chief Executive Officer and Co-Founder, SpreetsIan Alwill, Executive Director, Group Marketing and Communications, Nestle OceaniaJennifer Cook, National Customer Experience Manager, AMP Capital Shopping Centres at AMP Capital Investors Kelly Baker-Jamieson, Managing Director, Edible Blooms

4.40 pm Closing Comments from the Conference Chair

4.50 pm Networking Drinks served in the exhibition space

7.15 pm Pre-Dinner Drinks served in the exhibition space on Level 3

7.45 pm 2011 Awards for Marketing Excellence Gala Presentation

Dinner in the Ballroom

Featuring 80s tribute band Stand and Deliver Sponsored by Southern Cross Austereo Ribbon Gang, Arid Zone


The Australian Marketing Institute is

the country’s peak organisation for

marketing professionals, representing

practitioners nationally across all

marketing functions and industries.

Since its establishment in 1933,

the Institute has evolved to meet

the changing needs of marketers

establishing strong links with business,

academia and government to become

the voice of the marketing profession.

The Institute’s leadership role in

advancing the marketing profession

has resulted in the Certified Practising

Marketer (CPM) accreditation

as a practising benchmark; the

establishment of a Code of Professional

Conduct; and the move toward defined

practicing standards for marketers.

For more information about


professional, corporate or student

membership, or the CPM Program

contact:


Membership Services

GPO Box 5295

Sydney NSW 2001

Tel: 1300 737 445

Fax: 1300 131 468

Email: [email protected]

Website: www.ami.org.au






Conference Day 2 | Thursday 20 October 2011 | Ballroom

8.30 am Arrival and Registration

8.55 am Opening Address from Conference Chair

Morning Presentations

9.00 am David Rumbens, Partner, Deloitte Access Economics

Economic Challenges: The Rise of the Cautious Consumer

9.45 am Nick Adams, Director One to One Marketing, Telstra

Marketing: Art, Science or Both?

10.30 am Morning Tea

10.50 am Mark Veyret FAMI CPM, Global Business Development Leader, Global Private Company Services, PriceWaterhouse Coopers

B2B Game-Changer: The Co-Creating Company of the Future

11.30 am Scott Doughty, Manager Partnerships, ExactTarget Asia Pacific

A Field Guide to Cross Channel Marketing: Email, Mobile, Social and Websites

12.10 pm Lunch

Afternoon Presentations

1.10 pm Stuart Bartram, Director, LinkedIn Marketing Solutions Australia and New Zealand

The New World of Communication: Top Strategies for Marketers to Engage Professionals

1.45 pm Bruno Fiorentini Junior, General Manager, Consumer and Online, Microsoft

The Future of Digital Media: An Outlook on Media Trends

2.25 pm Linda McGregor, Business Principal, All About Eve

The Continuing Rise of Female Purchase Power: Do You “Get It”?

3.05 pm Afternoon Tea

3.20 pm David Chalke, Leading Social Analyst, AustraliaSCAN

She Might Be Right

3.55 pm Rod Grigson, Consultant, LeadStreet Automating the Marketing Function: Why, What and How

4.35 pm Closing Comments from the Conference Chair

4.40 pm Networking Drinks served in the exhibition space

Conference Venue

The Annual Conference and Awards

for Marketing Excellence will be held at

Hilton Sydney

488 George Street

Sydney NSW 2000

Tel: +61 2 9266 2000

With exceptional facilities for business

or leisure, Hilton Sydney is superbly

located right in the heart of the city,

with magnificent views and convenient

access to Sydney’s favourite attractions,

including Darling Harbour, Sydney

Harbour Bridge and Bondi Beach.

The Hilton Sydney hotel is located

on George Street, close to shopping,

entertainment and corporate offices.

Just 30 minutes from Sydney

International and Domestic airports and

only 50m from Town Hall Station, Hilton

Sydney is ideally located for business

or leisure.

Conference Accommodation

The conference room rate is $329 and

bookings are directly with the venue by

calling Reservations on 02 9266 2000.

Please quote “Australian Marketing

Institute Conference”.






Andy Lark, Chief Marketing Officer, Commonwealth Bank

Bruno Fiorentini Junior, General Manager, Consumer and Online, Microsoft

Dr Colin McLeod AMAMI, Executive Director, Australian Centre for Retail Studies, Department of Marketing, Monash University

David Chalke, Leading Social Analyst, AustraliaSCAN

David Rumbens, Partner, Deloitte Access Economics

Dean McEvoy, Chief Executive Officer and Co-Founder, Spreets

Hans Hulsbosch, Managing Creative Director, Hulsbosch Communication by Design

Ian Alwill, Executive Director, Group Marketing and Communications, Nestle Oceania

Jarther Taylor AMAMI, Group Marketing Executive Global Business Services, IBM

Jennifer Cook, National Customer Experience Manager, AMP Capital Shopping Centres at AMP Capital Investors

Kelly Baker-Jamieson, Managing Director, Edible Blooms

Linda McGregor, Business Principal, All About Eve

Mark Ritson AMAMI CPM, Associate Professor of Marketing at Melbourne Business School and Visiting Professor MIT Sloan School of Management, US

Mark Veyret FAMI CPM, Global Business Development Leader, Global Private Company Services, PriceWaterhouse Coopers

Michael Branagh, Director of Powered, Nine Entertainment Co

Nick Adams, Director One to One Marketing, Telstra

Rhys Hayes, Founder and Managing Director, IE Agents of Change

Rod Grigson, Consultant, LeadStreet

Sally Loane, Director of Media and Public Affairs, Coca Cola Amatil

Scott Doughty, Manager Partnerships, ExactTarget Asia Pacific

Stuart Bartram, Director, LinkedIn Marketing Solutions Australia and New Zealand

Tim Burrowes, Editor, Mumbrella

For additional details regarding conference presenters visit the conference website at www.ami.org.au/2011annual

© 2011 AUSTRALIAN MARKETING INSTITUTE

ABN 30 000 026 586

Artwork creative: GREY Group

Brochure design: Kandure Design Enterprise

Value Creation Through Marketing

Major Sponsors

Awards Dinner Sponsors

Annual Conference Sponsors


Australian Marketing Institute ABN 30 000 026 586

All prices inclusive of GST. This form constitutes

a Tax Invoice upon receipt of payment.

Confirmation of your registration and receipt

will be sent via email. Please ensure you have

provided your email address details. Registrations

without payment will not be processed.

Delegates must sign the form to validate the

registration. Should you be unable to attend, a

substitute delegate is always welcome at no

extra charge. Alternatively, a full refund, less a

$164 (including GST) service charge, will be made

for cancellations in writing (email or fax) up

to two (2) weeks prior to the event.

ONSITE REGISTRATIONS

Name badges and conference proceedings can

be collected from the registration desk from 8.30

am on each day of the conference.

INSURANCE

Registration fees do not include personal, travel

or medical insurance of any kind. Attendees are

advised when registering for the conference

and booking travel that a travel insurance policy

be taken out to cover loss, cancellation, medical

cover, etc for any reason. The Event Managers

do not take any responsibility for any attendees

failing to insure.

PRIVACY CLAUSE

Please note that details of conference delegates

may be made available to sponsors and

exhibitors at this event for marketing purposes.

If you do not wish this to happen, please indicate:

[ ] I do not wish to have my details made

available to sponsors/exhibitors at this event.

This event may be photographed and filmed

for the promotional purposes of the Australian

Marketing Institute. The images may be used in

publications and websites that are accessible

by the general public. If you have any questions

please contact the events team at the Australian

Marketing Institute via email [email protected]

DISCLAIMER

The information contained in this publication is

correct at the time of printing. The Australian

Marketing Institute reserves the right to alter or

delete items from the program as circumstances

dictate and takes no responsibility for any errors,

omissions and changes.

AUSTRALIAN MARKETING INSTITUTE CERTIFIED

PRACTISING MARKETER PROGRAM

CONFERENCE: 8 hours (per day)

FULL ATTENDANCE at the two day

conference and workshop is a total

16 hours Professional Development

How to Register

Email: [email protected]

Online: www.ami.org.au (Individual registrations only)

or complete the registration form

Fax: 1300 131 468

Mail: 2011 Annual Conference


GPO Box 5295 Sydney NSW 2001

Your Details Please use a separate form for each delegate. This form may be photocopied.

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POSITION

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Payment Details

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[ ] PLEASE INVOICE MY COMPANY

[ ] CHEQUE PAYABLE TO AUSTRALIAN MARKETING INSTITUTE

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Choose Your Registration The CPM rate is for AMI Members who have qualified for and attained Certified Practising Marketer [CPM] Status.

2011 ANNUAL CONFERENCE & AWARDS DINNER AMI CPM AMI MEMBER NON MEMBER

2 DAY CONFERENCE* [ ] $1095 [ ] $1195 [ ] $1395

1 DAY CONFERENCE - SELECT: [ ] 19 OCT OR [ ] 20 OCT [ ] $695 [ ] $795 [ ] $995

AWARDS DINNER: INDIVIDUAL [ ] X $160 EACH TABLE OF TEN [ ] X $1400 PLEASE INCLUDE LIST OF NAMES

* AN AWARDS DINNER TICKET IS INCLUDED WITH 2 DAY CONFERENCE - FOR CATERING PURPOSES PLEASE CONFIRM:

[ ] YES, I WILL ATTEND THE AWARDS DINNER

PLEASE ADVISE IF YOU HAVE ANY SPECIAL DIETARY REQUIREMENTS.

[ ] NO, I AM UNABLE TO ATTEND

Additional Awards Dinner Tickets may be purchased by completing the options above.

BUSINESS ATTIRE DRESS CODE APPLIES.





marketing twenty-twelve and beyond am mark ritson amami cpm, ... nestle oceania jennifer cook,...

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