marketing u. - phi gamma delta · 2020-01-02 · harte hanks. three basic ingredients: 1. your...
TRANSCRIPT
Marketing U.Where does Phi Gamma Delta belong on my resume?
146th FIJI ACADEMY
Jade MetcalfVP, Marketing Strategy
Harte Hanks
Three basic ingredients:
1. Your audience
2. Your product
3. Your message
Audience
Product Message
When it comes to marketing you…
Who is this guy and what does he know?
• 1:1 Marketing Agency
• 5,000 Employees
• Clients Experiencing 150%
Growth -vs- Competitors
Career Counselors FIJI Academy
Resume Writing
Interviewing Basics
Career Fairs
Internships
Getting a
competitive
edge
in ALL of
these areas!
“But I’m a
<office title here>.
I already have an
advantage.”
Three basic ingredients:
1. Your audience
2. Your product
3. Your message
Audience
Product Message
See this from the perspective of…
Percent people with Greek affiliation?
Percent people with Greek affiliation?
%
Percent people with Greek affiliation?
How many resumes?
How many resumes?
Sources: CareerWorld Magazine and The Kiplinger Journal
Three basic ingredients:
1. Your audience
2. Your product
3. Your message
Audience
Product Message
Understand your value.
Identify what you have to offer.
Employers want to minimize risk by hiring someone with the right:
✓ Skills
✓ Traits
✓ Experience
Identify what you have to offer.
SKILLS:
TRAITS:
• Communication
• Negotiation
• Organization
• Project Management
• Sales
• Self-Starter
• Coachable
• Vision
• Achievement-Oriented
• Persistent
What does
that mean for
the employer?
What does
that mean for
the employer?
Matching job skills to job openings.
But what about experience?
As Fijis you have an edge in finding internships, and even creating your experience:
Online•Phi Gam Career Link
• Find a Brother
• Fiji LinkedIn Groups
Events• Fiji Academy
•Ekklesia
•Pig Dinners
Leadership•Charity
• Fundraisers
•Projects
But what about experience?
As Fijis you have an edge in finding internships, and even creating your experience:
Online•Phi Gam Career Link
• Find a Brother
• Fiji LinkedIn Groups
Events• Fiji Academy
•Ekklesia
•Pig Dinners
Leadership•Charity
• Fundraisers
•Projects
Phi Gam Career Link
But what about experience?
As Fijis you have an edge in finding internships, and even creating your experience:
Online•Phi Gam Career Link
• Find a Brother
• Fiji LinkedIn Groups
Events• Fiji Academy
•Ekklesia
•Pig Dinners
Leadership•Charity
• Fundraisers
•Projects
But what about experience?
As Fijis you have an edge in finding internships, and even creating your experience:
Online•Phi Gam Career Link
• Find a Brother
• Fiji LinkedIn Groups
Events• Fiji Academy
•Ekklesia
•Pig Dinners
Leadership•Charity
• Fundraisers
•Projects
But what about experience?
Chapman
“Purple Tie Gala”$83,000
Make A Wish
Western Kentucky
“Bike4Alz”$66,000
Alzheimer’s Research
Western Ontario
“Campout for Mental
Health”$7,200
How about you?
What are some steps you’re going to take
to gain the experience you need?
Three basic ingredients:
1. Your audience
2. Your product
3. Your message
Audience
Product Message
Make it easy for your audience.
S.T.A.R. Summaries:
Quickly and simply show the
measurable contribution
you made to a project.
S.T.A.R. SummariesOrganize your story.
• Situation. Opportunity or problem.
• Target. What you wanted to accomplish.
• Action. What you did to reach your goal.
• Result. The realized measurable outcomes.
(and a few immeasurable)
S.T.A.R. SummariesOrganize your story.
Example 2: “We needed to raise
$4,000 to make the renovations
to the study room. We held a
contest on Facebook for worst
graduate composite picture. Grads
voted for the worst picture by
pledging money. $1 = 1 vote. Over
10% of grads responded and we
raised $3,500.”
Example 1: “The local Boys &
Girls Club needed a new roof. We
wanted to help raise the $10,000
to replace the roof. We organized
a letter-writing campaign, got the
paper and postage donated, and
ended-up raising the $7,000 from
local businesses.”
Situation – Target – Action – Results
Example: “The study room technology
needed to be updated. It was going to
cost $4,000. To raise money we held a
contest on Instagram for worst graduate
composite picture. Grads voted for the
worst picture by pledging money. $1 = 1
vote. Over 10% of grads responded and
we raised $3,500.”
S.T.A.R. SummariesOrganize your story.
Example 2: “We needed to raise
$4,000 to make the renovations
to the study room. We held a
contest on Facebook for worst
graduate composite picture. Grads
voted for the worst picture by
pledging money. $1 = 1 vote. Over
10% of grads responded and we
raised $3,500.”
Example 1: “The local Boys &
Girls Club needed a new roof. We
wanted to help raise the $10,000
to replace the roof. We organized
a letter-writing campaign, got the
paper and postage donated, and
ended-up raising the $7,000 from
local businesses.”
Situation – Target – Action – Results
Example: “The study room technology
needed to be updated. It was going to
cost $4,000. To raise money we held a
contest on Instagram for worst graduate
composite picture. Grads voted for the
worst picture by pledging money. $1 = 1
vote. Over 10% of grads responded and
we raised $3,500.”
S.T.A.R. SummariesOrganize your story.
• Situation. Opportunity or problem.
• Target. What you wanted to accomplish.
• Action. What you did to reach your goal.
• Result. The realized measurable outcomes.
(and a few immeasurable)
Three basic ingredients:
1. Your audience
2. Your product
3. Your message
Audience
Product Message
When it comes to marketing you…
Putting it into action.LinkedIn Profile
• Photo – Professional
• Summary – Compelling
• Experience
- STAR
- SlideShare
• Groups
- Industry
- FIJI
- Alumni
• Hacks
- Find the job listing (custom filters)
- Click on profiles
Putting it into action.Resume• The function?
• Format – Industry
• Objective – Summary
• Content – Key Words
• Experience – STAR
• Sequence- Most relevant first
- Might be education
• Other – Relevancy vs Eye Candy- Awards & Recognition
- Leadership roles
“TheMuse.com – 41 Best Templates”
8SECONDS
7SECONDS
Putting it into action.Interview• Research
- Quarterly conference call
- LinkedIn profiles
• Dress – Professional
• Time – 10-15 mins early
• Bring – Folder for each person- Clean resume
- Endorsements, not references
- PowerPoint deck
• Questions- Have some
- Prepare answers – be human, not perfect
• Take Notes, Both Hands in Plain Sight & Thank You
Putting it into action.Interview• Research
- Quarterly conference call
- LinkedIn profiles
• Dress – Professional
• Time – 10-15 mins early
• Bring – Folder for each person- Clean resume
- Endorsements, not references
- PowerPoint deck
• Questions- Have some
- Prepare answers – be human, not perfect
• Take Notes, Both Hands in Plain Sight & Thank You
Three basic ingredients:
1. Your audience
2. Your product
3. Your message
Audience
Product Message
When it comes to marketing you…
Marketing U.Where does Phi Gamma Delta belong on my resume?
146th FIJI ACADEMY
Jade MetcalfVP, Marketing Strategy
Harte Hanks