marketing u. - phi gamma delta · 2020-01-02 · harte hanks. three basic ingredients: 1. your...

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Marketing U. Where does Phi Gamma Delta belong on my resume? 146 th FIJI ACADEMY Jade Metcalf VP, Marketing Strategy Harte Hanks

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Page 1: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

Marketing U.Where does Phi Gamma Delta belong on my resume?

146th FIJI ACADEMY

Jade MetcalfVP, Marketing Strategy

Harte Hanks

Page 2: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

Three basic ingredients:

1. Your audience

2. Your product

3. Your message

Audience

Product Message

When it comes to marketing you…

Page 3: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

Who is this guy and what does he know?

• 1:1 Marketing Agency

• 5,000 Employees

• Clients Experiencing 150%

Growth -vs- Competitors

Page 4: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

Career Counselors FIJI Academy

Resume Writing

Interviewing Basics

Career Fairs

Internships

Getting a

competitive

edge

in ALL of

these areas!

Page 5: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

“But I’m a

<office title here>.

I already have an

advantage.”

Page 6: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

Three basic ingredients:

1. Your audience

2. Your product

3. Your message

Audience

Product Message

See this from the perspective of…

Page 7: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

Percent people with Greek affiliation?

Page 8: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

Percent people with Greek affiliation?

%

Page 9: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

Percent people with Greek affiliation?

Page 10: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

How many resumes?

Page 11: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

How many resumes?

Sources: CareerWorld Magazine and The Kiplinger Journal

Page 12: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

Three basic ingredients:

1. Your audience

2. Your product

3. Your message

Audience

Product Message

Understand your value.

Page 13: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

Identify what you have to offer.

Employers want to minimize risk by hiring someone with the right:

✓ Skills

✓ Traits

✓ Experience

Page 14: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

Identify what you have to offer.

SKILLS:

TRAITS:

• Communication

• Negotiation

• Organization

• Project Management

• Sales

• Self-Starter

• Coachable

• Vision

• Achievement-Oriented

• Persistent

What does

that mean for

the employer?

What does

that mean for

the employer?

Page 15: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

Matching job skills to job openings.

Page 16: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

But what about experience?

As Fijis you have an edge in finding internships, and even creating your experience:

Online•Phi Gam Career Link

• Find a Brother

• Fiji LinkedIn Groups

Events• Fiji Academy

•Ekklesia

•Pig Dinners

Leadership•Charity

• Fundraisers

•Projects

Page 17: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

But what about experience?

As Fijis you have an edge in finding internships, and even creating your experience:

Online•Phi Gam Career Link

• Find a Brother

• Fiji LinkedIn Groups

Events• Fiji Academy

•Ekklesia

•Pig Dinners

Leadership•Charity

• Fundraisers

•Projects

Page 18: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

Phi Gam Career Link

Page 19: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

But what about experience?

As Fijis you have an edge in finding internships, and even creating your experience:

Online•Phi Gam Career Link

• Find a Brother

• Fiji LinkedIn Groups

Events• Fiji Academy

•Ekklesia

•Pig Dinners

Leadership•Charity

• Fundraisers

•Projects

Page 20: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

But what about experience?

As Fijis you have an edge in finding internships, and even creating your experience:

Online•Phi Gam Career Link

• Find a Brother

• Fiji LinkedIn Groups

Events• Fiji Academy

•Ekklesia

•Pig Dinners

Leadership•Charity

• Fundraisers

•Projects

Page 21: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

But what about experience?

Chapman

“Purple Tie Gala”$83,000

Make A Wish

Western Kentucky

“Bike4Alz”$66,000

Alzheimer’s Research

Western Ontario

“Campout for Mental

Health”$7,200

Page 22: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

How about you?

What are some steps you’re going to take

to gain the experience you need?

Page 23: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

Three basic ingredients:

1. Your audience

2. Your product

3. Your message

Audience

Product Message

Make it easy for your audience.

Page 24: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

S.T.A.R. Summaries:

Quickly and simply show the

measurable contribution

you made to a project.

Page 25: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

S.T.A.R. SummariesOrganize your story.

• Situation. Opportunity or problem.

• Target. What you wanted to accomplish.

• Action. What you did to reach your goal.

• Result. The realized measurable outcomes.

(and a few immeasurable)

Page 26: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

S.T.A.R. SummariesOrganize your story.

Example 2: “We needed to raise

$4,000 to make the renovations

to the study room. We held a

contest on Facebook for worst

graduate composite picture. Grads

voted for the worst picture by

pledging money. $1 = 1 vote. Over

10% of grads responded and we

raised $3,500.”

Example 1: “The local Boys &

Girls Club needed a new roof. We

wanted to help raise the $10,000

to replace the roof. We organized

a letter-writing campaign, got the

paper and postage donated, and

ended-up raising the $7,000 from

local businesses.”

Situation – Target – Action – Results

Example: “The study room technology

needed to be updated. It was going to

cost $4,000. To raise money we held a

contest on Instagram for worst graduate

composite picture. Grads voted for the

worst picture by pledging money. $1 = 1

vote. Over 10% of grads responded and

we raised $3,500.”

Page 27: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

S.T.A.R. SummariesOrganize your story.

Example 2: “We needed to raise

$4,000 to make the renovations

to the study room. We held a

contest on Facebook for worst

graduate composite picture. Grads

voted for the worst picture by

pledging money. $1 = 1 vote. Over

10% of grads responded and we

raised $3,500.”

Example 1: “The local Boys &

Girls Club needed a new roof. We

wanted to help raise the $10,000

to replace the roof. We organized

a letter-writing campaign, got the

paper and postage donated, and

ended-up raising the $7,000 from

local businesses.”

Situation – Target – Action – Results

Example: “The study room technology

needed to be updated. It was going to

cost $4,000. To raise money we held a

contest on Instagram for worst graduate

composite picture. Grads voted for the

worst picture by pledging money. $1 = 1

vote. Over 10% of grads responded and

we raised $3,500.”

Page 28: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

S.T.A.R. SummariesOrganize your story.

• Situation. Opportunity or problem.

• Target. What you wanted to accomplish.

• Action. What you did to reach your goal.

• Result. The realized measurable outcomes.

(and a few immeasurable)

Page 29: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

Three basic ingredients:

1. Your audience

2. Your product

3. Your message

Audience

Product Message

When it comes to marketing you…

Page 30: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

Putting it into action.LinkedIn Profile

• Photo – Professional

• Summary – Compelling

• Experience

- STAR

- SlideShare

• Groups

- Industry

- FIJI

- Alumni

• Hacks

- Find the job listing (custom filters)

- Click on profiles

Page 31: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

Putting it into action.Resume• The function?

• Format – Industry

• Objective – Summary

• Content – Key Words

• Experience – STAR

• Sequence- Most relevant first

- Might be education

• Other – Relevancy vs Eye Candy- Awards & Recognition

- Leadership roles

“TheMuse.com – 41 Best Templates”

Page 32: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

8SECONDS

7SECONDS

Page 33: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

Putting it into action.Interview• Research

- Quarterly conference call

- LinkedIn profiles

• Dress – Professional

• Time – 10-15 mins early

• Bring – Folder for each person- Clean resume

- Endorsements, not references

- PowerPoint deck

• Questions- Have some

- Prepare answers – be human, not perfect

• Take Notes, Both Hands in Plain Sight & Thank You

Page 34: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

Putting it into action.Interview• Research

- Quarterly conference call

- LinkedIn profiles

• Dress – Professional

• Time – 10-15 mins early

• Bring – Folder for each person- Clean resume

- Endorsements, not references

- PowerPoint deck

• Questions- Have some

- Prepare answers – be human, not perfect

• Take Notes, Both Hands in Plain Sight & Thank You

Page 35: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

Three basic ingredients:

1. Your audience

2. Your product

3. Your message

Audience

Product Message

When it comes to marketing you…

Page 36: Marketing U. - Phi Gamma Delta · 2020-01-02 · Harte Hanks. Three basic ingredients: 1. Your audience 2. Your product 3. Your message Audience ... Organize your story. Example 2:

Marketing U.Where does Phi Gamma Delta belong on my resume?

146th FIJI ACADEMY

Jade MetcalfVP, Marketing Strategy

Harte Hanks