marketing update - home - town of surfside beach, sc · - waterpark with waterslides, water rides,...
TRANSCRIPT
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Marketing Update Surfside Beach A-Tax Committee
March 9, 2016
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- 12M Unique Visitors to VMB.com
- 9M Partner Referrals
- 1.5M First Time Vacations
- $160M Earned Media (National PR)
2016 TOP GOALS
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2016 Marketing Allocations
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2016 Media Mix
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Non-Stop Fly Market Focus
Northeast | Midwest Weather
Girlfriend Getaways
Summer Family Focus
Late School
Holiday Push
Camping/RV/Outdoors/Fishing/Nature
Canada
Winter Deals
Valentines Easter
Spring Deals
Camping/RV/Outdoors/Fishing/Nature July 4th
Beach House Giveaway
Girlfriend Getaways
Late Fall Deals
Weddings & Honeymoons 60 More Days
Boomers | MultiGen
Boomers | MultiGen
2016 Core Leisure Promotion
Winter Deals
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2016
TV Markets
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Surfside Beach – Marketing & PR Spotlight
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Social Media
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Surfside Beach
National Publicity
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Media Takes Note
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Surfside Beach Page Views (on VMB.com site)
• 163,241 page views (2015)
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Thank You!