"marketing, we have a problem here"

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© iPositioning “Marketing, we’ve got a problem here!” Boston Marketing Technology Group Meetup #BMTG3 David P. Butler @david_p_butler Founder and CEO iPositioning Inc.

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Page 1: "Marketing, we have a problem here"

© iPositioning

“Marketing, we’ve got a problem here!”

Boston Marketing Technology Group Meetup #BMTG3David P. Butler@david_p_butler

Founder and CEOiPositioning Inc.

Page 2: "Marketing, we have a problem here"

© iPositioning

Content Creation in the Wild!

Page 3: "Marketing, we have a problem here"

© iPositioning

Marketing, we’ve got a problem here!

Page 4: "Marketing, we have a problem here"

© iPositioning

Marketing, we’ve got a problem here!

“Producing engaging content is a persistent

problem.”B2B Content Marketing: 2015 Benchmark Report by CMI and MarketingProfs

50+%!

Page 5: "Marketing, we have a problem here"

© iPositioning

Marketing, we’ve got a problem here!

The larger the B2B company the more

complex the problem gets

B2B Content Marketing: 2015 Benchmark Report by CMI and MarketingProfs

4+!

Page 6: "Marketing, we have a problem here"

© iPositioning

Marketing, we’ve got a problem here!

“If we want to pick one key theme that has

emerged…If you want to be more effective…

Document Your Strategy!”

B2B Content Marketing: 2015 Benchmark Report by CMI and MarketingProfs

8%!

Page 7: "Marketing, we have a problem here"

© iPositioning

What if everyone could use the same Sheet to create our stories!

Page 8: "Marketing, we have a problem here"

© iPositioning

What if everyone could use the same Sheet to create our stories!

Page 9: "Marketing, we have a problem here"

© iPositioning9

Storying Organization

Social Media Team

Content Marketing

Team

BuildAudience

StoryIntelligence

Page 10: "Marketing, we have a problem here"

© iPositioning10

Storying Organization

Storying Social

Promotion

StorytellingContent &

Media

Storying Audience

Impact

Social WebSegmentPersonas

Page 11: "Marketing, we have a problem here"

© iPositioning11

We help marketing teams build the right story and audience

Page 12: "Marketing, we have a problem here"

© iPositioning

“Your Story is Your Strategy.”David P. Butler

@[email protected]

Founder and CEOiPositioning

Page 13: "Marketing, we have a problem here"

© iPositioning

Thank You