"marketing, we have a problem here"
TRANSCRIPT
© iPositioning
“Marketing, we’ve got a problem here!”
Boston Marketing Technology Group Meetup #BMTG3David P. Butler@david_p_butler
Founder and CEOiPositioning Inc.
© iPositioning
Content Creation in the Wild!
© iPositioning
Marketing, we’ve got a problem here!
© iPositioning
Marketing, we’ve got a problem here!
“Producing engaging content is a persistent
problem.”B2B Content Marketing: 2015 Benchmark Report by CMI and MarketingProfs
50+%!
© iPositioning
Marketing, we’ve got a problem here!
The larger the B2B company the more
complex the problem gets
B2B Content Marketing: 2015 Benchmark Report by CMI and MarketingProfs
4+!
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Marketing, we’ve got a problem here!
“If we want to pick one key theme that has
emerged…If you want to be more effective…
Document Your Strategy!”
B2B Content Marketing: 2015 Benchmark Report by CMI and MarketingProfs
8%!
© iPositioning
What if everyone could use the same Sheet to create our stories!
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What if everyone could use the same Sheet to create our stories!
© iPositioning9
Storying Organization
Social Media Team
Content Marketing
Team
BuildAudience
StoryIntelligence
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Storying Organization
Storying Social
Promotion
StorytellingContent &
Media
Storying Audience
Impact
Social WebSegmentPersonas
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We help marketing teams build the right story and audience
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“Your Story is Your Strategy.”David P. Butler
Founder and CEOiPositioning
© iPositioning
Thank You