marketing workforce center services aron diaz business outreach representative colorado workforce...
TRANSCRIPT
Marketing Workforce Center Services
Aron DiazBusiness Outreach Representative
Colorado Workforce Development Council
The Colorado Workforce Development Council
• WDC mission and the Workforce Investment Act 1998 – 4 Committees of the CWDC
• State Workforce Investment Systems• Skills Development and Partnership• State Youth Council• Business Outreach and Marketing
Statewide Marketing Initiative
• BOAM Committee Objectives– Create and implement a statewide
marketing plan that increases the awareness of business and individuals that there is a new workforce system.
– Colorado is the first State in the Nation to attempt to brand its Workforce Centers on a statewide scale.
Purpose of the Marketing Initiative
• Raise Brand Awareness
• Increase Market Saturation
• Develop a systematic approach with measurements
• Create a “self-sustaining” program for workforce centers
Building a Strategic System
• What is Marketing
• SWOT Analysis
• Commissioned a Marketing Task Force
• Marketing Training
• Baseline analysis
Statewide Campaign
• September to be proclaimed Workforce Development Month
• Use of Standard Logo
• Best Practices – Taskforce– E-Mail Blasts
Example of Local Efforts - Denver Metro
• Collaborative effort between the Denver region
• Small Business Symposium as a regional initiative
• Cause-related marketing and Channel 9
• Partnering with CDLE
Ongoing Support and Capacity Building
• Hired marketing consultant
• Continued assessment of strategic efforts at WDC level
• Continued training and support of regional marketing efforts
• Field support to local Workforce Boards
Ongoing Support and Capacity Building- continued
• Continued training of local staff and managers
• Money to local boards
• Individual assistance for each region to build a strong brand identity in their respective areas
Marketing a Win/Win
• Businesses– Improved customer service – Improved communications – Better referrals – Knowledge of services provided – Bigger bang for their tax dollars
Marketing a Win/Win
• Workforce Centers– Increased support– Save money! – More professional and market driven
image– Link statewide efforts – Employers recognize the workforce
system
Contact Information
ARON DIAZBusiness Outreach Representative
Colorado Workforce Development Council
(303) 866-3719