marketing_ w/purpose

w/purpose is a public design studio focused on cities and their future. For us this means not just buildings, but the spaces between two buildings; their neighborhoods; streetscapes; and where people shop or spend their time.

We are a studio that explores the relationship between those elements, their meaning, and how to make them better. Our process considers the interface of creative cultural analysis on one hand and the process of building on the other; a design collaborative fixed on delivering effective ideas about how we live and what our cities might look like.

We call this design w/ purpose - here is why

Has your community or organization ever had a big idea?We’re talking really big!

Photo Right:

Dimensional view of public/private

- Wil D. Marquez

Plan - Avondale (former Meadows location)

Perspective - Central Greens at Avondale. (Former Meadows location)

Multi-Tenant Facility Charles A. Tindley School

Avondale2010

Indianapolis, IN

Programming/Massing Client: Strategic Capital Partners

BIG IDEA“Ribbon” concept unifies programs and massing together.

Modern design

Green roof as shared space for events and play

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Green Roof

schematic diagram 1.0

program diagram 1.0

Charles Tindley School

Avondale2010

Indianapolis, IN

Programming/Massing Client: Strategic Capital Partners

Avondale Commons

Original Concept Sketch

Building Diagram

Architect Todd Rottman

Douglas Point Lofts2005

Live/Work UnitsClient: King Park CDC

*In association with Todd Rottmann.

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BIG IDEACanted facade creates unique identity for street & neighborhood

Multi-color facade mimics diversity of neighborhood

Live at the top -You work at bottom

Catch & Release2008

S. Illinois University

Exhibit InstallationAesthesia Conference

w/ Minus Architecture Studio

“Design Maintained” - w/purpose Owner Wil Marquez lectures on Devington, an Indianapolis community

The type of big ideas that are about where you live, how it might grow, or reconnect you.

Photo Right:

Petcha Kucha $10,000 The Next Indianapolis: Spirit & Place Festival Event.

Perspective - Gibson Home Case Study

Gibson Home2008

Modern Home ConceptClient: Adam/Kathy Gibson

BIG IDEAModern home inspired by views to street

Re-Use material from previous demo home

Ecologically designed

Stair Section Diagram

Wind Flow Diagram Site Plan

Gibson Home2008


Elevation - Gibson Home Case Study

Gibson Home2008


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South Street Pedestrian Walkway Looking East

S. Street Streetscapes 2007

Indianapolis South Street Transportation Study

Urban ScenarioscapesClient: City of Indianapolis

Indiana Limestone

South Street Vision Plan

BIG IDEAUse Indiana limestone scraps for seating.

8’ x 4 block urban park

Grass park is a filtering device for water run-off

Re-Connect Devington2010

Indianapolis, IN

Urban Analysis & Community Campaign

Client: DevingtonCommunity Association

Indianapolis Star /Metro-State - April 2010 Re-Connect Vision - Key Retail Centers *Wor

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BIG IDEAIn-depth neighborhood analysis

Create community campaign about environment

Utilize former rail easement to reconnect first ring suburb to city

Re-Connect Vision - 38th Street Perspective Rendering

Re-Connect Vision - 38th Street Concept Plan


Indianapolis, IN




Indianapolis, IN



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BIG IDEACanted front creates unique identity for street & neighborhood

Multi-color facade mimics diversity

Your live at the top -You work at bottom

The best ideas question convention and are a sure way to introduce new ways to solve obvious challenges.

Indianapolis City Market2010

East Plaza Bike Hub

Client: N/A

South Street / Illinois Interestion - Before South Street / Illinois Interestion - After



ScenarioscapesClient: City of Indianapolis

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BIG IDEADesign light poles that integrates with way-finding

New design creates focused identity

Utilized common components as cost strategy



ScenarioscapesClient: City of Indianapolis

Meridian and South Street Intersection Looking North

Solar Panel

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Perspective - King Park Retail (22nd/Delaware)

Retail Study Sketches

Green Roof

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22nd on Delaware 2009


Final Design and Rendering

Client: King Park CDC

Perspective - King Park Retail (22nd/Delaware) *Wor

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22nd on Delaware 2009


Final Design and Rendering

Client: King Park CDC

BIG IDEAFacility holds corner with interest w/ material & scale

Industrial past meets modern aesthetic

Green roof

MexicanTown2004

Detroit, Michigan

Scenario Planning

Today, the execution and success of those big ideas must include more than trivial master plans and tired visual graphics.

The interrelationship of maps, trends, space data, cultural analysis, and infrastructure help our clients develop concepts under the right conditions for a new tomorrow.

MexicanTown2004

Detroit, Michigan

Scenario Planning

BIG IDEAAnalyze program scenarios for neighborhoods future

Research trends and opportunities

Utilize scenario planning exercise to come up with plausible solutions.

Martindale Brightwood2010

Indianapolis, IN

Urban Geo-Mapping

Client: Josephine W. Rogers

.25 mile

.75 mile

.50 mile

1 mile

Martindale & KPADC on the Monon

MB 2.0

Keystone Enterprise

SDAT

Schools

Park & Recreation

KPADC

Religious Facilities

Proposed Commuter Rail Stops

High Pedestrian and VehicularTraffic Area.

Medium Pedestrian and VehicularTraffic Area.

Low Pedestrian and VehicularTraffic Area.

Site Visit Trail

Water/Stream

MBCDC Property

City Property

Correctional / Detention Facilities

Commercial Area

Health Organization Area

Industrial Area

KPADC - NSP

Martindale National Design District

KPADC Boundaries

Martindale-Brightwood Boundaries

Proposed Commuter Rail Line

CSX Rail Line

Sherman & 30th Street

30th Street

25th Streett SttrSKey

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SDAT Mapping Analysis

BIG IDEAEvaluate and assess geographical/social condition of neighborhood

Predict new pathways to reconnect neighborhoods.

Locate positive trends and growth areas

W. Washington2005

Indianapolis, IN

Urban Geo-AnalysisClient: N/A

West Washington Street Land Use Map Race./Ethnicity Diagram at Belmont and W. Washington

BIG IDEAEvaluate W. Washington Street corridor for cultural center location.

Census/Data gathering and representation

Land Use Maps

Detroit Charrette2004

Detroit, MI

Concept DevelopmentTCAUP partnership with the Detroit Greater Downtown Partnership

BIG IDEADevelopment concept for W. Riverfront

Invite riverfront to be part of extended neighborhoods

Linking neighborhoods in Detroit

Detroit Charrette2004

Detroit, MI

Concept DevelopmentTCAUP partnership with the Detroit Greater Downtown Partnership

West Riverfront Detroit Design Charrette

BIG IDEADevelopment concept for W. Riverfront

Utilize recreation & education programs as incubators for public and civic ownership.

Use Fort St. for Speed Link Bus Service to CBD.

The concept of multidisciplinary thinking through urban design is not new. It means having the creativity and team to analyze your design problems concurrently by creating the type of clarity important in developing our collective futures.

We call this type of design w/purpose...because it is

wpurpose.com

+ 1 317 331 7274 tel4708 N. Bolton AvenueIndianapolis, IN 46226 [email protected]

How can you design w/purpose?

pocket park

micro transit stations

concrete plazas

Urban Design

owners representative

space between two buildings

context sensative design

trend research

geographic analysis

infrastructure/data analysis

streetscape

geo design

do you need to build at all?

census data + maps = rich data

consultant

public identity

cost estimates/packages

key marketing images

design promotion/lecture

facilitate/organize key advocates and stakeholders

scenario planning

scenarioscapes

retail

urban

public designconsultant/agent

transit

programmingdesign concept

canopy design

way-finding

project schedule

large scale development

community refresh packages

transit oriented design

facade refresh

For the past decade, Wil D. Marquez has been developing a unique product in architecture and urban design for clients who believe that good design can make a difference in both their lives and in the lives of others. His expertise lies in finding plausible, yet nontraditional, solutions for homes, developments, streetscapes, retail centers, and installations through a collaborative practice he defines as “creative play”- a unique process of collaborative programming meets big picture thinking that he believes is the basis for how we make the decisions needed to realize a project’s full potential. For Marquez, the issue lies in the initial planning and programming phases which he recognized invites the least amount of stakeholders and often does little to extract most of the complex issues important to clients.

His animated lectures about cities, robots, streets, fabrication, and architecture can only be described as colorful and insightful. He has lectured on this unique process at multiple universities, conferences, and events, including La Universidad de Palermo in Buenos Aires, the University of North Carolina at Chapel Hill, and several regional American Institute of Architects (AIA) events and exhibitions since 2005.

His efforts on architecture and design has been featured in The Indianapolis Star, TodoObra (Argentina), The NorthWest Indiana Times, Indianapolis HOME, and through multiple blogs and small publications. Marquez’s completed and conceptual works can be seen in projects such as Re-Connect Devington, Douglas Point Lofts, 22 on Delaware, Sonrisa Dental Spa, South Street Transportation Redevelopment, and numerous other urban developments and art installations throughout Indiana and abroad.

Marquez believes it simply comes down to this, to be competitive, you have to be more creative: A philosophy he believes centers around continuously seeking unique solutions for a world that is constantly undergoing massive change. It is under these conditions that he offers both an inherent value and performance based deliverable that is dependent on “process” as the means to solving issues regarding economy, ecology, aesthetics, governance, culture, and infrastructure.

wil.d.marquez

director/designerA2SO4

Indianapolis, IN2002-2010

research fellowInstitute for Digital

FabricatonMuncie, Indiana

2 0 0 6 -

graduate architectRatio ArchitectsIndianapolis, IN

2000-2002

research assistantDesign Center for

American UrbanLandscape

Minneapolis, MN1998-1999

Principal, w/purpose