marketing your service
DESCRIPTION
Slides from the CDG/PTEG Raising the Bar Conference 19th June 2008TRANSCRIPT
Marketing your serviceMarketing your service
or – what is the difference or – what is the difference between an MRI scanner and a between an MRI scanner and a
Library?Library?
Not much?Not much?
Both have customers/readers/patientsBoth have customers/readers/patients Both provide a serviceBoth provide a service Both rely on good customer relationsBoth rely on good customer relations
BUT….BUT….
Private vs. Public sectorPrivate vs. Public sector
Know your usersKnow your users
User surveysUser surveys Referral routeReferral route Patient satisfactionPatient satisfaction Referrer satisfactionReferrer satisfaction
Snapshot surveysSnapshot surveys British LibraryBritish Library
Talk to themTalk to them
What is your USP?What is your USP?
For us:For us: ClaustrophobiaClaustrophobia Positional imagingPositional imaging
For a libraryFor a library Unique collectionsUnique collections Special servicesSpecial services Part of the communityPart of the community
PracticalitiesPracticalities EventsEvents
ShowsShows Educational eventsEducational events
PublicationsPublications LeafletsLeaflets BookmarksBookmarks
AdvertisingAdvertising Local papersLocal papers EditorialsEditorials
Word of mouthWord of mouth
ArtworkArtwork
It says what it does on the tin..It says what it does on the tin..
Even for librariesEven for libraries
CourseCourse
CILIP: Producing effective promotional CILIP: Producing effective promotional literature led by Chris Wellsliterature led by Chris Wells
Find an artistFind an artist
http://www.angelaspalmer.com/
Or a film?Or a film?
Thank you for listening