marketing your small firm lunchtime webinar series - part 6
TRANSCRIPT
Marketing Your Small Firm
Lunchtime Webinar Series12:30p.m. to 1:00p.m.
PART6
Advertising & Promotions15Jun15
byChevonnese Chevers Whyte
Marketing ManagerNight Vision Media Ltd.
http://nvml.cohttp://chevonnesewhyte.com
Who Am I?● Entrepreneur● Marketer● Designer● Educator● Wife● Mom
● Topic 2: Resource Selection
● Topic 3: Internal Operations
● Topic 4: Project Management
● Topic 5: Communications (External)
Previously
● To let others know about you silly○ Traditional○ Non-Traditional
● They must know about you to buy from you
WhyAdvertise?
● Traditional○ Newspaper○ Television○ Radio○ Affiliate Marketing○ Word-Of-Mouth...
● Non-Traditional○ Social Media Marketing○ Search Engine
Optimization (SEO) Marketing
○ Video Marketing...
Where To Advertise?
● As much information as possible:○ Age range○ Income Range○ Residence○ Level of Education○ Where do they hang out?○ Who do they seek advice
from?○ What are their goals?
What are their dreams?○ Who are they?
Create A Customer Profile(s)
● As much information as possible:○ What words do they use?○ Who are their influencers?○ Do they have children?○ What is a day in the life of
your customer like?○ How often do they watch
TV or read the newspaper or listen to the radio or spend time on the internet or social media networks?
Create A Customer Profile(s)cont’d
KNOWyour customers to
CONNECTwith your customers
Why would they choose your product/service over
your competitors’?
Strategy
Package #2The Advertiser● NV Customer Appreciation Fair
Participation● NVision Magazine Feature Article● Online and Email Marketing● Custom E-mail Address● Flyer Design● Business Card Design● NV Directory Listing● Letterhead Design● Video Advertising● Custom Website● Domain Name● Logo Design
TheNV
Virtual Office
US$405.00/ moFind out more at http://issuu.com/nvvo
July 20, 2015 Online Marketing
August 17, 2015 Networking
and more to come
Schedulefor theSeries
Visit https://www.anymeeting.com/AccountManager/RegEv.aspx?PIID=EB55DE83884E3B to sign up for the next webinar in the series
Recording: http://www.youtube.com/playlist?list=PLj6wXSc_HLorUxfYHe8nadTBpQdw39GFaThis Presentation: http://www.slideshare.net/ChevonneseWhyte
Resources
@chevyNVMLFB: Chevonnese Chevers Whyte
Questions
Night Vision Media Ltd.Animate | Educate | Markete: [email protected]: http://nvml.coFB: https://www.facebook.com/myNVMLTwitter: @myNVMLLinkedIn: Night Vision Media Ltd.
Or Contact Us ThroughThe NV Virtual Office:a: 2 Fairway Avenue, Kingston 6e: [email protected]: 876-792-7107 (L) and 876-873-6635 (D)FB: https://www.facebook.com/theNVVOTwitter: @theNVVOSkype: theNVVO
Contact Us