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Marketing Marketing Division Division Marketing Planning Dept. Marketing Planning Dept. Quach Van Hoang

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Page 1: MarketingDivision Marketing Planning Dept. Quach Van Hoang

Marketing Marketing DivisionDivision

Marketing Planning Dept.Marketing Planning Dept. Quach Van Hoang

Page 2: MarketingDivision Marketing Planning Dept. Quach Van Hoang

1

II Performance Introduction

Agenda

IIII Training Report

Page 3: MarketingDivision Marketing Planning Dept. Quach Van Hoang

Performance introduction

Premium & PFYP

7th WKM 2010(1~7)

Prem PFYP Prem PFYP

Total(Billion) 6.3

4.46(58%)

34.024.2

(54%)( ) is percentage of Vietnamese Target

4% growth rate than 6th WKM

Page 4: MarketingDivision Marketing Planning Dept. Quach Van Hoang

3

3.0

4.8

3.02.6

1.80

3.303.00

3.60

4.464.49

3.303.613.4

1.0

2.5

4.0

08 09 10 11 12 13 01 02 03 04 05 06 07

PFYP Trend

Performance introduction

Page 5: MarketingDivision Marketing Planning Dept. Quach Van Hoang

3103

1369

884

302

36923704

3051

25602980

2789

1271 1100879 923 982

295 318 320271238248

0

500

1000

1500

2000

2500

3000

3500

4000

WKM 1 WKM 2 WKM 3 WKM 4 WKM 5 WKM 6 WKM 7

Part time Full Time SM/PreBM

5

Headcount Trend

PERFORMANCE INTRODUCTION

Part timePart time

Full timeFull time

42894289TOTALTOTAL

ASSESS

MONTH

Page 6: MarketingDivision Marketing Planning Dept. Quach Van Hoang

231

564

429

139177106

214285

351

787247115136

WKM 01 WKM 02 WKM 03 WKM 04 WKM 05 WKM 06 WKM 07

PERFORMANCE INTRODUCTION

Headcount Trend

PROMOTEDPROMOTED SAS SAS

New IANew IA

Page 7: MarketingDivision Marketing Planning Dept. Quach Van Hoang

First month IA 1 policy ratio

21% 19% 21%

31% 28% 29% 33%

WKM 1 WKM 2 WKM 3 WKM 4 WKM 5 WKM 6 WKM 7

First month IA production

Page 8: MarketingDivision Marketing Planning Dept. Quach Van Hoang

1.8

1.1

2.2 2.1

2.7

3.3 3.3

0.50.3 0.2 0.3

0.7 0.7 0.8

0

0.5

1

1.5

2

2.5

3

3.5

WKM 01 WKM 02 WKM 03 WKM 04 WKM 05 WKM 06 WKM 07

Avg PFYP (FT) Avg PFYP (PT)

PERFORMANCE INTRODUCTION

Average Productivity (M) Target 5mil

Page 9: MarketingDivision Marketing Planning Dept. Quach Van Hoang

SM personal sales

21%

11%

20%

29%

35% 36%32%

0%

5%

10%

15%

20%

25%

30%

35%

40%

WKM 1 WKM 2 WKM 3 WKM 4 WKM 5 WKM 6 WKM 7

% attain quota

INCREASE SM PERSONAL SALES

Target 60%

Page 10: MarketingDivision Marketing Planning Dept. Quach Van Hoang

NEW SM PASS FIRST 02 MONTH

3225

30 30

6572 71

25

12 10

3743

31

48

0

10

20

30

40

50

60

70

80

200913 201001 201002 201003 201004 201005 201006

%SM pass 02 mnth

No.of.join.SM

NEW SM RETENTION

Page 11: MarketingDivision Marketing Planning Dept. Quach Van Hoang

DEMOTION ASSESSMENT

  Total Assess No. Pass %

Pre-BM 50 50 41 82%

SM (recruit) 153 5 2 40%

SM Promoted 102 40 18 45%

AS 221 77 11 14%

IA 3877 2399 502 21%

Pass rate is LOW

Page 12: MarketingDivision Marketing Planning Dept. Quach Van Hoang

DEMOTION ASSESSMENT

Post Pass No.

Not Pass No.

Total 0 (mil)0-3.5 (mil)

3.5-5 (mil)

5-10.5 (mil)

CAS 0 1 0 0 41 0

SEAS 0 13 7 4 1 1

EAS 31 51 15 16 4 16

SAS 52 220 116 38 30 36

Total 83 285 138 58 36 53

% 23% 77% 48% 20% 13% 19%Pass rate is LOW

Page 13: MarketingDivision Marketing Planning Dept. Quach Van Hoang

ConclusionConclusion

•Sale Target do not reach but keep

growing .

•Full time’ productivity need improve.

•SM personal sale is fluctuation

PFYP

Head-count

•No. of agent do not pass demotion assess

are so high

Keep improving

Page 14: MarketingDivision Marketing Planning Dept. Quach Van Hoang

1

IIII

AGENDA

Training report

Page 15: MarketingDivision Marketing Planning Dept. Quach Van Hoang

THIS MONTH ACTIVITIES

Page 16: MarketingDivision Marketing Planning Dept. Quach Van Hoang

www.themegallery.com

Company Logo

TRAINING RESULT

0

100

200

300

400

500

600

700

Working Month

1st

2nd

3rd

4th

5th

6th

7th

16

187

104

474

6165595113021

trained

 7th WM, 2010 HANOI HCM DANANG CANTHO DONGNAI

Show up ( 1st day ) 325 169 27 105 71

Re-test 48 37 0 0 0

Joined test 259 142 26 78 62

Passed 265 150 25 76 54

Conduct courses

0 50 100 150 200 250 300 350

HANOI

HCM

DANANG

CANTHO

DONGNAI

Passed

Join test

Re-test

Show up ( 1st day )

570

Training Department

Page 17: MarketingDivision Marketing Planning Dept. Quach Van Hoang

www.themegallery.com

Company Logo

OTHER TRAINING ACTIVITIES

Training DSS/RSS in turn

Support agency make advertising clip

Join morning meeting

Training Department

Support to open provincial course

Page 18: MarketingDivision Marketing Planning Dept. Quach Van Hoang

www.themegallery.com

Company Logo

Launch New SAS Training ProgramTraining Department

Page 19: MarketingDivision Marketing Planning Dept. Quach Van Hoang

www.themegallery.com

Company Logo

Launch New SAS Training ProgramTraining Department

Page 20: MarketingDivision Marketing Planning Dept. Quach Van Hoang

www.themegallery.com

Company Logo

Launch Trainer ManualTraining Department

Page 21: MarketingDivision Marketing Planning Dept. Quach Van Hoang

www.themegallery.com

Company Logo

Launch Trainer ManualTraining Department

Page 22: MarketingDivision Marketing Planning Dept. Quach Van Hoang

www.themegallery.com

Company Logo

Launch Trainer ManualTraining Department

Page 23: MarketingDivision Marketing Planning Dept. Quach Van Hoang

www.themegallery.com

Company Logo

Launch Trainer ManualTraining Department

Page 24: MarketingDivision Marketing Planning Dept. Quach Van Hoang

www.themegallery.com

Company Logo

Restore Database Training Department

Page 25: MarketingDivision Marketing Planning Dept. Quach Van Hoang

www.themegallery.com

Company Logo

Restore Database Training Department

Page 26: MarketingDivision Marketing Planning Dept. Quach Van Hoang

www.themegallery.com

Company Logo

NEXT MONTH PLANTraining Department

26

Conduct basic courses + advanced courses

Support agency site to train PFC (if any.)

Join the morning meeting with agency

Launch new training program SAS (cont.)

Launch workshop for agency

Train new trainer

Page 27: MarketingDivision Marketing Planning Dept. Quach Van Hoang