marketingdivision marketing planning dept. quach van hoang
TRANSCRIPT
Marketing Marketing DivisionDivision
Marketing Planning Dept.Marketing Planning Dept. Quach Van Hoang
1
II Performance Introduction
Agenda
IIII Training Report
Performance introduction
Premium & PFYP
7th WKM 2010(1~7)
Prem PFYP Prem PFYP
Total(Billion) 6.3
4.46(58%)
34.024.2
(54%)( ) is percentage of Vietnamese Target
4% growth rate than 6th WKM
3
3.0
4.8
3.02.6
1.80
3.303.00
3.60
4.464.49
3.303.613.4
1.0
2.5
4.0
08 09 10 11 12 13 01 02 03 04 05 06 07
PFYP Trend
Performance introduction
3103
1369
884
302
36923704
3051
25602980
2789
1271 1100879 923 982
295 318 320271238248
0
500
1000
1500
2000
2500
3000
3500
4000
WKM 1 WKM 2 WKM 3 WKM 4 WKM 5 WKM 6 WKM 7
Part time Full Time SM/PreBM
5
Headcount Trend
PERFORMANCE INTRODUCTION
Part timePart time
Full timeFull time
42894289TOTALTOTAL
ASSESS
MONTH
231
564
429
139177106
214285
351
787247115136
WKM 01 WKM 02 WKM 03 WKM 04 WKM 05 WKM 06 WKM 07
PERFORMANCE INTRODUCTION
Headcount Trend
PROMOTEDPROMOTED SAS SAS
New IANew IA
First month IA 1 policy ratio
21% 19% 21%
31% 28% 29% 33%
WKM 1 WKM 2 WKM 3 WKM 4 WKM 5 WKM 6 WKM 7
First month IA production
1.8
1.1
2.2 2.1
2.7
3.3 3.3
0.50.3 0.2 0.3
0.7 0.7 0.8
0
0.5
1
1.5
2
2.5
3
3.5
WKM 01 WKM 02 WKM 03 WKM 04 WKM 05 WKM 06 WKM 07
Avg PFYP (FT) Avg PFYP (PT)
PERFORMANCE INTRODUCTION
Average Productivity (M) Target 5mil
SM personal sales
21%
11%
20%
29%
35% 36%32%
0%
5%
10%
15%
20%
25%
30%
35%
40%
WKM 1 WKM 2 WKM 3 WKM 4 WKM 5 WKM 6 WKM 7
% attain quota
INCREASE SM PERSONAL SALES
Target 60%
NEW SM PASS FIRST 02 MONTH
3225
30 30
6572 71
25
12 10
3743
31
48
0
10
20
30
40
50
60
70
80
200913 201001 201002 201003 201004 201005 201006
%SM pass 02 mnth
No.of.join.SM
NEW SM RETENTION
DEMOTION ASSESSMENT
Total Assess No. Pass %
Pre-BM 50 50 41 82%
SM (recruit) 153 5 2 40%
SM Promoted 102 40 18 45%
AS 221 77 11 14%
IA 3877 2399 502 21%
Pass rate is LOW
DEMOTION ASSESSMENT
Post Pass No.
Not Pass No.
Total 0 (mil)0-3.5 (mil)
3.5-5 (mil)
5-10.5 (mil)
CAS 0 1 0 0 41 0
SEAS 0 13 7 4 1 1
EAS 31 51 15 16 4 16
SAS 52 220 116 38 30 36
Total 83 285 138 58 36 53
% 23% 77% 48% 20% 13% 19%Pass rate is LOW
ConclusionConclusion
•Sale Target do not reach but keep
growing .
•Full time’ productivity need improve.
•SM personal sale is fluctuation
PFYP
Head-count
•No. of agent do not pass demotion assess
are so high
Keep improving
1
IIII
AGENDA
Training report
THIS MONTH ACTIVITIES
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TRAINING RESULT
0
100
200
300
400
500
600
700
Working Month
1st
2nd
3rd
4th
5th
6th
7th
16
187
104
474
6165595113021
trained
7th WM, 2010 HANOI HCM DANANG CANTHO DONGNAI
Show up ( 1st day ) 325 169 27 105 71
Re-test 48 37 0 0 0
Joined test 259 142 26 78 62
Passed 265 150 25 76 54
Conduct courses
0 50 100 150 200 250 300 350
HANOI
HCM
DANANG
CANTHO
DONGNAI
Passed
Join test
Re-test
Show up ( 1st day )
570
Training Department
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OTHER TRAINING ACTIVITIES
Training DSS/RSS in turn
Support agency make advertising clip
Join morning meeting
Training Department
Support to open provincial course
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Launch New SAS Training ProgramTraining Department
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Launch New SAS Training ProgramTraining Department
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Launch Trainer ManualTraining Department
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Launch Trainer ManualTraining Department
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Launch Trainer ManualTraining Department
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Launch Trainer ManualTraining Department
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Restore Database Training Department
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Restore Database Training Department
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NEXT MONTH PLANTraining Department
26
Conduct basic courses + advanced courses
Support agency site to train PFC (if any.)
Join the morning meeting with agency
Launch new training program SAS (cont.)
Launch workshop for agency
Train new trainer