marketinghq conversation marketing
DESCRIPTION
This presentation was presented to a networking group of small businesses looking to increase businees through referrals and converstation marketing.TRANSCRIPT
© 2010 MarketingHQ. All Rights Reserved.
Generating conversations about your business
Presented by : Chris daleManaging DirectorMarketinghq
© 2010 MarketingHQ. All Rights Reserved.
Who am I....
• Chris Dale, Founder of MarketingHQ.
• MarketingHQ provide outsourced marketing services to the small business sector.
• Marketing professional with over 15 years experience in product, brand and services marketing.
• Certified Practising Marketer with the Australian Marketing Institute.
© 2010 MarketingHQ. All Rights Reserved.
What do I do....
“Help businesses grow through effective
marketing”
Conversation Marketing
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What is conversation marketing?
“Stimulating person to person communication about a brand, product or
service”
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Who talks about brands, products & services?
Everyone
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Why do people talk about products/services?
• Prove Knowledge• To find common ground• To validate an opinion• Pride• To share
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Generating word of mouth
• Find people to talk about YOU.
• Make YOU easy to talk about.
• Give people something to talk about.
• Join in the conversation.
• Understand what people are saying about you.
Find people to talk about you..
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Find people to talk about you
• Customers• Friends • Family and relatives• Employees• Journalists• Opinion leaders
Make you easy to talk about..
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The 6 word test
• Write down what you do in 6 words & include:– Benefits of your product or service– What people can expect from you
© 2010 MarketingHQ. All Rights Reserved.
MarketingHQ
“Helping businesses grow through effective
marketing”
Benefit...
What people can expect...
Give them something to talk about!
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Give them something to talk about
Create Moments of Magic
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Moments of Magic
• Great customer service• Special offers• Great products• A unique experience with your
company• Be different from your competitors
Join in the conversation
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Where do conversations occur?
• Face to face
• Online – Blogs, Forums,
• Social Media – Facebook, Twitter
• Corporate networking – Groups, Linkedin
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Join in the conversation
• Share the love, be a good referrer
• Respond to customer feedback
• Give personalised service
• Pay it forward
Understand what people are saying
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Monitor the conversation
• Google alerts
• Social media and networking applications such as Twitter, Facebook and Linkedin.
• Industry forums and blogs
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Conclusion
• Conversations are free.
• They cannot be controlled.
• It’s a long term brand building strategy not a short term marketing tactic.
Chris Dale Managing [email protected]: (02) 9144 6856
MarketingHQ chrismarketinghq