marketingmonday masterclass marketing 2.0

8/14/2019 MarketingMonday Masterclass Marketing 2.0

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On toMarketin 2.0Masterclass

Unique 12-Hour Power Matercla,

including 2.0 lunch and 2.0 dinner.

Achieve better marketing reult through

the ue of the Marketing 2.0 method.

Dicover The New Marketing Cycle.

customer insights | product propositions | co-crea-tion | brand experience | cross media | social media| web 2.0 | marketing intelligence | event-driven

marketing | accountability | marketing IT

15,000

inspire

d

marke

ters

sofar

Coure initiator:

Richard van Hooijdonk

Director, MarketinMonda

Former marketing director and author of

the book On to Marketing 2.0, speaker at

many national and international conferen-

ces. He is also a lecturer at SRM/Erasmus

and a guest lecturer at Nyenrode BusinessUniversity.

www.marketinmonda.nl


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Marketing and communication are changing drastically! Consumer be-

haviour is changing as a result of new technological developments. This

has far-reaching consequences for the (commercial) strategy of com-

panies, brands, organisations and institutions. The changing consum-

ers and citizens are more assertive, imposing new requirements onbrands, products, marketing communication, distribution and sales.

Loyalty and branding are being given new meaning and action-based

marketing is changing too. New marketing is also dynamic, features a

combination of old and new media and produces better returns.

During the 12-hour programme, we will inspire and teach you how to

integrate all the new developments into your existing strategy. We

present numerous case studies, examples and step-by-step plans, so

that you can then take your own rst steps towards a successful mar-

keting 2.0 approach. During the Masterclass, you will also put theory

into practice yourself under the guidance of Marketing 2.0 specialists.Our approach is therefore hear it as well as do it.

The consumers are ready. Are you?

Marketing 2.0 is creating major

changes.

The most important are as follows:

1. The new consumer can no longer be placed in a standard pigeon-

hole. We are developin new sementation criteria and new customerinsihts which help to determine aspects such as product develop-

ment, brands, cross media and web presence.

2. The new consumer wants to be signicant. He wants to think alon,

create, help decide and distribute. New services, products and

propositions will need to t in far better with customer insihts and

will be developed in co-creation with customers, prospects and fans.

3. Brands are being given a branding make-over and are becoming

personal brands. Social Brandin is crucial. Brands must be honest,

transparent and low-threshold and work toether with customers,

prospects, fans and ambassadors. Companies, brands, oranisations

and institutions can thus establish a valuable connection, a fertilebreedin round for current and future results. Finall, the consumer

takes centre stae once aain.

4. New technical possibilities are leading to new media behaviour.

Consumers and citizens have become adept at using cross media

and are using social media to display, communicate, evaluate and

distribute. A good cross and social media strategy is therefore very

important.

5. The website is the most important landing point for companies,

institutions and organisations. It is here that consumers gain their

rst impressions and are able to interact. Web presence 2.0 has

stickin power and ives customers, prospects, fans and ambassa-

dors a reason to come (back) and to stick around.

How do I connect with Consumer 2.0?

Which customer insihts can I use to conquer the market?

How do I develop better products and propositions?

How do I make customers, prospects and fans loyal to my brand? How do I apply cross media and social media?

What is web presence 2.0 like?

How do I oranise Marketin 2.0?

Technolo and social chanes are creatin new

requirements: Consumer 2.0

In 12 hours, ou will learn how to interate all the

new developments within our existin or new

strate


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What will you gain during the inspirational

seminar?

Insihts into the core process of the commercial stratey 2.0

Insihts into new 2.0 developments

Skills to apply marketin 2.0 in practice

Knowlede about our special team method

Who is the programme aimed at?

This Masterclass is aimed at marketin manaers, product

manaers and company commercial manaers. This Master-

class also offers many opportunities for the marketin and

communication staff of overnment, healthcare and charita-

ble bodies.

Who is giving the seminar?

Richard Van Hooijdonk (1968) has been the marketin direc-

tor of various oranisations both in the Netherlands and

abroad and is currently a popular speaker and presenter at in-ternational conferences. He is also a (uest) lecturer at SRM/

Erasmus and Nyenrode. In recent years, Richard van Hooijdonk

has rown into one of the leadin Dutch consultants in the eld

of Marketin 2.0. His inspirational seminars are very popular

and have been attended by more than 15,000 people. More in-

formation and videos: www.vanhooijdonk.com and www.mar-

ketinmonday.nl.

High quality

The MarketinMonday prorammes are based on knowlede,

practice and the many internal and external sources of inspi-

ration. The hih quality of the prorammes is uaranteed by

the onoin practical experience ained by the Marketin-

Monday course lecturers for the various prorammes. Every

day, our lecturers also ive oranisations practical help with

the shift to new marketin, new media and new techniques.This knowlede and experience (as well as the case studies)

therefore create stron, practical and hih-quality founda-

tions for all the participants.

MarketinMonday has really succeeded in ettin people to take

action. The whole roup is 1000% inspired and has ained a lot

of new knowlede and ideas, some of which are already bein

implemented.

Marie-Jose van Den Boomaard, marketin manaer, KPN/Hi

It's rare to take part in a proramme which so clearly combines

concrete business oals and the old and new marketin.

Hedwi Wassin, director, Euro Relais

For my work, I reularly attend various presentations, seminars

and workshops. But On to Marketin 2.0 was a real eye-opener

and the best course I have seen in quite some time. Thank you!

Ron grevink, marketin director, RES software

If eneratin enthusiasm is the 2.0 buzzword, you couldn't nd

anyone better suited to the task than the speakers from Market-

inMonday. They think bi, wide and outside the box. Enjoy the

ride!

Job Koopman, Stratey Director, marketin aency Etcetera

MarketinMonday summarises the developments in the mar-

ketin arena extremely well durin the Marketin 2.0 course,

teachin you how to respond to these chanes as effectively as

possible... Hihly practical and inspirational.

Robert gijsbers, Albert Heijn

MarketinMonday's Marketin 2.0 course is truly inspirational.

It's enthusiastic and passionate. The course really rips the par-

ticipants. I can thorouhly recommend both the course and Mar-

ketinMonday.

Liesbeth Janssen, Standaard Uiteverij, Belium

References


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you can also call us on +31 (0)20 6541941.To contact us directl, please call

+31 (0)6 41330000.

For further information about themarketin 2.0 course, please visit:

www.marketingmonday.nl

Jut ome of the companie

who have gone before you:

summary

Up to date within 12 hours

100% inspiration uaranteed

you will learn how to appl marketin 2.0

Numerous case studies, step-b-step

plans and examples

Top lecturers

The Masterclass is iven all over the world

you will be able to appl our

knowlede and skills in practice

immediatel. get a protable

head start riht awa!

Richard van Hooijdonk

Evert van de Beekstraat 310 1118 CX Schiphol-Centrum T +31(0)20 6541941

F +31 (0)84 7163822 E [email protected] www.marketinmonda.nl

marketingmonday masterclass marketing 2.0

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