8 April 2023

Miami Email Marketing Summit ’10Revisited Kenny Van Beeck

28 April 2023 |

Email Marketing Summit ’10 =

A broad variety of internet marketers, passionate about the same sort of stuff, eager to discover and share “what works” and “what’s next” in email marketing.

”“

VISITORS:>800 marketers and vendors

TARGETS:• Trading tips, secrets, ideas and success stories• Gathering expert knowledge• Discover new trends in eMarketing • Networking

38 April 2023 |

Impressions

48 April 2023 |

Agenda1. Day 1: Pre-summit workshop by Dr. Flint McGlaughlin

2. Day 2: - Opening session - Keynote – Joseph Jaffe– 5 B2B cases– 5 B2C cases

3. Day 3: - Opening session - Keynote – Dela Quist - 3 B2B cases - 3 B2C cases - Award winning emails

58 April 2023 |

Day 1: Pre-summit workshopGeneral findings

• People don’t buy from websites, they buy from people. Pour that feeling into your website.

• Clarity trumps persuasion.• Too many of the emails look likes magazine ads. The problem is

that many emails are created by agencies that are used to creating paper ads.

Flint also handed us an effective three-step approach to email marketing effectiveness:

1. Optimize your capture forms2. Create effective and relevant emails3. Provide smart and crystal clear landing pages

68 April 2023 |

Day 1: Pre-summit workshopFormula

78 April 2023 |

Day 2: Opening sessionJoseph Jaffe

“Flip the Funnel: How to use existing customers to gain new ones”

( + ) =Hypothesis:• Retention is the new acquisition• Customer service becomes the new key in marketing• The real role of social media is retention

SOCIAL *

88 April 2023 |

Day 2: Opening sessionJoseph Jaffe

The 3 step plan:• Unify inbound/outbound service• Marry customer experience with word of mouth• Formalize the process:  A New Customer Activation Model

- Content , Conversations, Commendations

98 April 2023 |

Day 3: After-Break sessionDela Quist

“Talk to Me: Permission in a Multichannel World”

A quick overview of his quotes:

Email subject lines are the new Twitter for e-marketers. Use that space and be creative!

Forget relevance – it’s about value! Value has relevancy. Relevance may not have value.

Difference between B2B & B2C? Same guy, suit vs. baseball hat – still need to deliver value.

When you buy an email list your thought is “rape & pillage” not “nurture”

108 April 2023 |

Overall take-aways• Social media are very hot in the US• Permission in this opt-out regulated country becomes more

important• No doubt deliverability will benefit from this

Here a a few thoughts you might consider when designing the ideal flow:

1. Get your customer engaged with your brand through the social world.

2. Gain their trust and convince them to subscribe to your list through a well-constructed subscription form.

3. Follow customers in your email program respectfully offer them relevant customer lifecycle campaigns.

4. Manage your lists well. Remove bounces and unsubscribes regularly.

5. Monitor your IP’s on reputations and deliverability and use the proper infrastructure.

118 April 2023 |

The impact

www.socialemailmarketing.euwww.b2bemailmarketing.com

bx.businessweek.comwww.emailmarketing.fr

www.theemailguide.comwww.belgiancowboys.be

www.onlinemarketingmanager.bewww.marketingexperiments.com

www.dolist.fr

128 April 2023 |

The impact

138 April 2023 |

ContactKenny Van Beeckkvanbeeck@emailgarage.com tel + 32 2 658 29 50

http://www.emailgarage.comhttp://blog.emailgarage.com http://www.twitter.com/emailgarage