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TRANSCRIPT
Improve your sales
Increase your footfallRetail planograms
Market Trends
Top sellers
Must stocksMarket insight
New products
www.bestway.co.uk www.batleys.co.uk
MARKET INSIGHT
Total Cereal market is worth
£1.34bn(Nielsen)
96% of UK households
eat cereal each week(Source: Kantar World Panel 03.01.2016)
Breakfast isthe largest
meal occasion.60% of UK households eat
breakfast (Source: Kantar World Panel 03.01.2016)
Cereal shoppers spend 2.6 x more
than a non-cereal shopper(Source: Kantar World Panel 03.01.2016)
Health is the biggest trend in Cereal. Granola, Muesli and Oat Clusters are
bought by 50% of UK households and shoppers will pay more for these cereals
The UK munches through 10 billion cereal bowls a year
(Source: Kellogg’s)
MARKET INSIGHT
All above IGD Category Benchmarks Cereals 2016
Gluten-Free & protein filled
fruit & fibre options are
growing
Stock the best-selling brands –
26% of shoppers will go elsewhere
if a cereal is unavailable
Quality4 Health5Price1 Brand3Product familiarity2
TOP 5 PUrCHaSe driverS
Breakfast is becoming increasingly segmented
with more options available to
shoppers
Price Mark Packs are key to shoppers and must be
stocked
20% of shoppers claim the variety of cereal in
convenience stores is too small, so make sure you stock a selection of the
Must Stock lines
KidS
HeaLTH
FaMiLy
MUST STOCK LINES
These are the ‘Must Stock’ lines which customers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
1 2 3 4 5 6 7 8
9 10 11 12 13 14 15 16
KeLLOGG’S Krave PM £2.99 375g
SKU Code: 318187
KeLLOGG’S CrUNCHy NUT COrNFLaKeS PM £2.99 500g
SKU Code: 317134
KeLLOGG’S COrNFLaKeS PM £2.99 550g
SKU Code: 317112
SHreddieS PM £1.49 500g
SKU Code: 294314
1KeLLOGG’S COCO POPS PM £2.99 550g
SKU Code: 317091
2
5
6
3 7
4 8
MUST STOCK LINES
KeLLOGG’S riCe KriSPieS PM £2.99 510g
SKU Code: 317123
KeLLOGG’S FrOSTieS PM £2.99 500g
SKU Code: 317156
CHeeriOS PM £1.49 375g
SKU Code: 294347
9
10
11
12
13
14
15
16
MUST STOCK LINES
aLPeN OriGiNaL PM £2.49 625g
SKU Code: 258001
OaT SO SiMPLe OriGiNaL PM £1.99 216g
SKU Code: 211193
SHredded WHeaT PM £1.49 16’s
SKU Code: 294360
JOrdaNS COUNTry CriSP WiTH CHUNKy NUTS PM £2.39 400g
SKU Code: 141255
WeeTaBiX PM £1.99 24 Biscuits
SKU Code: 44261
KeLLOGG’S SPeCiaL K PM £2.99 500g
SKU Code: 317078
KeLLOGG’S FrUiT ‘N’ FiBre PM £2.99 750g
SKU Code: 317167
KeLLOGG’S BraN FLaKeS PM £2.99 750g
SKU Code: 317080
1mx5 SHeLFPLaNOGraM
SHeLF
1
SHeLF
2
SHeLF
3
SHeLF
4
SHeLF
1
SHeLF
2
SKUs
SKUs
273028 273028 WEETOS PM £2.00 8x300G
293962 293962 HONEY MONSTER PUFFS PM £1.99 8x320G
294336 294336 CHEERIOS HONEY PM £1.49 6x375G
317156 317156 KELLOGG’S FROSTIES PM £2.99 5x500G
294358 294358 FROSTED SHREDDIES PM £1.49 6x500G
294325 294325 NESTLE COOKIE CRISP PM £1.49 6x375G
317091 317091 KELLOGG’S COCO POPS PM £2.99 5x550G
318187 318187 KELLOGG’S KRAVE PM £2.99 6x375G
317101 317101 KELLOGG’S VARIETY PM £2.99 6x8PK
BESTWAY BATLEYS
BESTWAY BATLEYS
SHeLF 1
SHeLF 2
SHeLF
5
SHeLF
3 SKUs44261 44261 WEETABIx PM £1.99 6x24 BISCUITS
317112 317112 KELLOGG’S CORNFLAKES PM £2.99 7x550G
294314 294314 SHREDDIES PM £1.49 6x500G
317134 317134 KELLOGG’S CRUNCHY NUT CORNFLAKES PM £2.99 5x500G
BESTWAY BATLEYS
SHeLF 3
SHeLF
5
SHeLF
4 SKUs
SKUs
317123 317123 RICE KRISPIES PM £2.99 7x510G
317167 317167 KELLOGG’S FRUIT ‘N’ FIBRE PM £2.99 5x750G
317078 317078 KELLOGG’S SPECIAL K PM £2.99 5x500G
317145 317145 KELLOGG’S SPECIAL K RED BERRIES PM £2.99 5x360G
317080 317080 KELLOGG’S BRAN FLAKE PM £2.99 7x750G
258001 258001 ALPEN ORIGINAL PM £2.49 6x625G
258012 258012 ALPEN NAS PM £2.49 6x500G
971241 971241 QUAKER OATS PM £1.25 10x500G
975249 975249 READY BREK PM £1.00 12x250G
211193 211193 OATS SO SIMPLE ORIGINAL PM £1.99 6x216G
129186 129186 QUAKER ExP ORIGINAL PM 99P 8xPOT
129175 129175 QUAKER ExP G/SYRUP PM 99P 8xPOT
BESTWAY BATLEYS
BESTWAY BATLEYS
SHeLF 4
SHeLF 5
1mx5 SHeLFPLaNOGraM
SHeLF
1
SHeLF
2
SHeLF
3
SHeLF
4
SHeLF
5
Cereals 2mx5shelfCereals 2mx5shelfCereals 2mx5shelfCereals 2mx5shelf
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Shelf 1:
Shelf 2:
Shelf 3:
Shelf 4:
Shelf 5:
2mx5SHeLFPLaNOGraM
SHeLF
1
SHeLF
2
SHeLF
3
SHeLF
4
SHeLF
5
SHeLF
1SHeLF
2SKUs SKUs273028 273028 WEETOS PM £2.00 8x350G
293962 293962 HONEY MONSTER PUFFS PM £1.99 8x320G
175071 175071 WEETABIx MINI CHOCOLATE CHIP PM £2.00 5x450G
317156 317156 KELLOGG’S FROSTIES PM £2.99 5x500G
294336 294336 CHEERIOS HONEY PM £1.49 6x375G
294358 294358 FROSTED SHREDDIES PM £1.49 6x500G
294325 294325 NESTLE COOKIE CRISP PM £1.49 6x375G
317091 317091 KELLOGG’S COCO POPS PM £2.99 5x550G
318187 318187 KELLOGG’S KRAVE PM £2.99 6x375G
317101 317101 KELLOGG’S VARIETY PM £2.99 6x8PK
243643 243643 BEST-IN CEREAL VARIETY PM £1 6x10PK
BESTWAY BATLEYS BESTWAY BATLEYS
SHeLF 1 SHeLF 2
2mx5SHeLFPLaNOGraMCereals 2mx5shelfCereals 2mx5shelfCereals 2mx5shelfCereals 2mx5shelf
PAGE - 1 / 1PAGE - 1 / 1PAGE - 1 / 1PAGE - 1 / 1
Shelf 1:
Shelf 2:
Shelf 3:
Shelf 4:
Shelf 5:
SHeLF
1
SHeLF
2
SHeLF
4SHeLF
3
SHeLF
3
SHeLF
4
SKUs SKUs44261 44261 WEETABIx PM £1.99 6x24 BISCUITS
317112 317112 KELLOGG’S CORNFLAKES PM £2.99 7x550G
317123 317123 RICE KRISPIES PM £2.99 7x510G
317134 317134 KELLOGG’S CRUNCHY NUT CORNFLAKES PM £2.99 5x500G
294314 294314 SHREDDIES PM £1.49 6x500G
294347 294347 CHEERIOS PM £1.49 5x375G
969035 969035 WEETABIx PM £1.60 10x12 BISCUITS
251685 251685 WEETABIx PROTEIN PM £1.00 10x12 BISCUITS
294360 294360 SHREDDED WHEAT PM £1.49 5x16S
317167 317167 KELLOGG’S FRUIT ‘N’ FIBRE PM £2.99 5x750G
317078 317078 KELLOGG’S SPECIAL K PM £2.99 5x500G
317145 317145 KELLOGG’S SPECIAL K RED BERRIES PM £2.99 5x360G
317080 317080 KELLOGG’S BRAN FLAKES PM £2.99 7x750G
BESTWAY BATLEYS BESTWAY BATLEYS
SHeLF 3 SHeLF 4
Cereals 2mx5shelfCereals 2mx5shelfCereals 2mx5shelfCereals 2mx5shelf
PAGE - 1 / 1PAGE - 1 / 1PAGE - 1 / 1PAGE - 1 / 1
Shelf 1:
Shelf 2:
Shelf 3:
Shelf 4:
Shelf 5:
2mx5SHeLFPLaNOGraM
SHeLF
5SHeLF
5
SHeLF
5
SKUs SKUs258001 258001 ALPEN ORIGINAL PM £2.49 6x625G
258012 258012 ALPEN NAS PM £2.49 6x500G
141255 141255 JORDANS COUNTRY CRISP CHUNKY NUTS PM £2.39 6x400G
141277 141277 JORDANS COUNTRY CRISP STRAWBERRY PM £2.39 6x400G
973827 973827 JORDANS GRANOLA PM £1.99 4x500G
975249 975249 READY BREK PM £1.00 12x250G
971241 971241 QUAKER OATS PM £1.25 10x500G
211193 211193 OATS SO SIMPLE ORIGINAL PM £1.99 6x216G
211203 211203 OATS SO SIMPLE GOLDEN SYRUP PM £1.99 6x288G
129175 129175 QUAKER ExP GOLDEN SYRUP PM 99P 8xPOT
129186 129186 QUAKER ExP ORIGINAL 99P 8xPOT
BESTWAY BATLEYS BESTWAY BATLEYS
SHeLF 5 SHeLF 5 Continued
Cereals 2mx5shelfCereals 2mx5shelfCereals 2mx5shelfCereals 2mx5shelf
PAGE - 1 / 1PAGE - 1 / 1PAGE - 1 / 1PAGE - 1 / 1
Shelf 1:
Shelf 2:
Shelf 3:
Shelf 4:
Shelf 5:
2mx5SHeLFPLaNOGraM
3mx5SHeLFPLaNOGraM
SHeLF
1
SHeLF
2
SHeLF
3
SHeLF
4
SHeLF
5
Cereals 3mx5shelfCereals 3mx5shelfCereals 3mx5shelfCereals 3mx5shelf
PAGE - 1 / 1PAGE - 1 / 1PAGE - 1 / 1PAGE - 1 / 1
Shelf 1:
Shelf 2:
Shelf 3:
Shelf 4:
Shelf 5:
SHeLF
1SHeLF
2SKUs SKUs317156 317156 KELLOGG’S FROSTIES PM £2.99 5x500G
273028 273028 WEETOS PM £2.00 8x350G
175071 175071 WEETABIx MINI CHOCOLATE CHIP PM £2.00 5x450G
293962 293962 HONEY MONSTER PUFFS PM £1.99 8x320G
294336 294336 CHEERIOS HONEY PM £1.49 6x375G
294325 294325 NESTLE COOKIE CRISP PM £1.49 6x375G
294358 294358 FROSTED SHREDDIES PM £1.49 6x500G
143600 143600 WEETAFLAKES PM £1.00 10x375G
317091 317091 KELLOGG’S COCO POPS PM £2.99 5x550G
318187 318187 KELLOGG’S KRAVE PM £2.99 6x375G
434728 434728 CHOCOLATEY SQUARES PM £1.79 6x179G
317101 317101 KELLOGG’S VARIETY PM £2.99 6x8PK
243643 243643 BEST-IN CEREAL VARIETY PM £1 6x10PK
141255 141255 JORDANS COUNTRY CRISP CHUNKY NUT PM £2.39 6x400G
141277 141277 JORDANS COUNTRY CRISP STRAWBERRY PM £2.39 6x400G
BESTWAY BATLEYS BESTWAY BATLEYS
SHeLF 1 SHeLF 2
SHeLF
1
SHeLF
2
3mx5SHeLFPLaNOGraM
Cereals 3mx5shelfCereals 3mx5shelfCereals 3mx5shelfCereals 3mx5shelf
PAGE - 1 / 1PAGE - 1 / 1PAGE - 1 / 1PAGE - 1 / 1
Shelf 1:
Shelf 2:
Shelf 3:
Shelf 4:
Shelf 5:
SHeLF
4SHeLF
3
SHeLF
3
SHeLF
4
SKUs SKUs44261 44261 WEETABIx PM £1.99 6x24 BISCUITS
969035 969035 WEETABIx PM £1.60 10x12 BISCUITS
317112 317112 KELLOGG’S CORNFLAKES PM £2.99 7x550G
317123 317123 RICE KRISPIES PM £2.99 7x510G
317134 317134 KELLOGG’S CRUNCHY NUT CORNFLAKES PM £2.99 5x500G
294314 294314 SHREDDIES PM £1.49 6x500G
294347 294347 CHEERIOS PM £1.49 5x375G
251685 251685 WEETABIx PROTEIN PM £1.00 10x12 BISCUITS
975272 975272 WEETABIx CHOCOLATE PM £1.60 10x12 BISCUITS
969002 969002 WEETABIx GOLDEN SYRUP PM £1.60 10x12 BISCUITS
134570 134570 WEETABIx BANANA PM £1.60 10x12 BISCUITS
294360 294360 SHREDDED WHEAT PM £1.49 5x16S
317167 317167 KELLOGG’S FRUIT ‘N’ FIBRE PM £2.99 5x750G
317078 317078 KELLOGG’S SPECIAL K PM £2.99 5x500G
317145 317145 KELLOGG’S SPECIAL K RED BERRIES PM £2.99 5x360G
317080 317080 KELLOGG’S BRAN FLAKES PM £2.99 7x750G
BESTWAY BATLEYS BESTWAY BATLEYS
SHeLF 3 SHeLF 4
3mx5SHeLFPLaNOGraM
Cereals 3mx5shelfCereals 3mx5shelfCereals 3mx5shelfCereals 3mx5shelf
PAGE - 1 / 1PAGE - 1 / 1PAGE - 1 / 1PAGE - 1 / 1
Shelf 1:
Shelf 2:
Shelf 3:
Shelf 4:
Shelf 5:
SHeLF
5
3mx5SHeLFPLaNOGraM
Cereals 3mx5shelfCereals 3mx5shelfCereals 3mx5shelfCereals 3mx5shelf
PAGE - 1 / 1PAGE - 1 / 1PAGE - 1 / 1PAGE - 1 / 1
Shelf 1:
Shelf 2:
Shelf 3:
Shelf 4:
Shelf 5:
SHeLF
5SHeLF
5SKUs SKUs258001 258001 ALPEN ORIGINAL PM £2.49 6x625G
258012 258012 ALPEN NAS PM £2.49 6x500G
973827 973827 JORDANS GRANOLA PM £1.99 4x500G
971274 971274 SCOTTS OATS PM £1.25 10x500G
971241 971241 QUAKER OATS PM £1.25 10x500G
57678 57678 QUAKER OATS 1x1KG
109980 109980 MORNFLAKE SUPERFAST OAT PM £1 12x500G
975249 975249 READY BREK PM £1.00 12x250G
211193 211193 OATS SO SIMPLE ORIGINAL PM £1.99 6x216G
211203 211203 OATS SO SIMPLE GOLDEN SYRUP PM £1.99 6x288G
129175 129175 QUAKER ExP GOLDEN SYRUP PM 99P 8xPOT
129186 129186 QUAKER ExP ORIGINAL PM 99P 8xPOT
BESTWAY BATLEYS BESTWAY BATLEYS
SHeLF 5 SHeLF 5 Continued
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to find all Cereal Advice information
and boost your profits today!