marketmakers: strategic leadership development portfolio by peter fisk
TRANSCRIPT
+genius
An innovative executive development portfolio
that creates a better future for your business
through strategy, innovation and accelerated growth.
TM
Exploring
a better
future for
your business
Developing
the strategic
capabilities
to be winners
Sustaining
momentum to
innovate and
grow faster
Innovating
the best ideas
into practical
action
There are typically
four phases :
Start by opening
people’s minds, then
develop the right
skills, then apply
practically, then
embed and sustain
high performance.
• Building a collective vision for the
business, and what it will take.
• Making sense of the new business world
and what it means for you.
• Inspiring people to think differently, to
innovate and create a better future.
• Focusing on the specific personal
capabilities for excellence.
• Developing attitudes and skills, fast and
interactive, stretching and practical.
• Introducing new concepts, tools and
processes to be deployed.
• Applying the best ideas to a practical,
facilitated innovation process
• Addressing key areas to be agreed, in
dedicated teams over 6-12 weeks.
• Working together to turn best ideas into
real action, and accelerate growth.
• Reviewing personal, team, business
development, as reflective learning.
• Seizing new opportunities, adjusting
plans, building agility and focus.
• Re-energising the team, extending the
skillset, and delivering more impact.
1
2
3
4
+genius
Developing business leaders from ideas to action
© theGeniusWorks.com
Developing business leaders with
the vision, ideas and capabilities
to create better business futures
Building the team that delivers
strategy, innovation and
accelerates growth.
We see executive
development as an
individual, team
and business
challenge.
There are typically
four phases over a
12 month cycle:
Strategic exploration and innovation workshop with the
leadership team over three days:
• Finding the best opportunities in a fast changing
world of financial services and beyond.
• Understanding new and future customers
• Exploring new ideas and next practices
• Learning from the global gamechangers.
Learning, reflecting and improving on both strategy,
capabilities and performance as a business and team.
“FutureBank” one year later
• How markets and customers have evolved
• What competitors and innovators are doing
• How well we have done, and what do better
• Extending and stretching capabilities and action
Fast and facilitated business innovation process that
addresses a big opportunity over 6-12 weeks, incl. 3
workshops and team-based project work.
Fast and facilitated brand building process
that addresses a big opportunity over 6-12 weeks, incl.
3 workshops and team-based project work.
Each phase has
distinctive
challenges and
styles of
development.
The portfolio is
totally flexible and
customisable, but
also progressive
from ideas to action
Customised to your
business, combining
specific local and the
best global insights
and practices
Workshops led by
Peter Fisk and
facilitated by Hany
Mwafy. Other experts
can be added if and as
required.
Experience X
Leadership X
customer X
Marketing X
Strategy X
Innovation X
Delivering an extraordinary customer experience
Becoming leaders that deliver high performance
Finding focus through data, people and markets
Attracting and retaining the best customers
Developing and implementing growth strategies
Innovating the business and market models
+genius © theGeniusWorks.com
Leaders xt
Exploring
a better
future for
your business
Developing
the strategic
capabilities
to be winners
Sustaining
momentum to
innovate and
grow faster
Innovating
the best ideas
into practical
action
1
2
3
4
New, flexible and progressive development portfolio
Phase 1 … “Gamechangers” stimulates new thinking
“Gamechangers”
brings together
new innovative
insights, and our
“Fast Futures”
strategic process
for leaders
+genius © theGeniusWorks.com
The specific objectives,
agenda, content and
outputs will be agreed
collaboratively with you.
Exploring
a better
future for
your business
1 Strategic exploration and innovation workshop with the
leadership team over three days:
• Finding the best opportunities in a fast changing
world of financial services and beyond.
• Understanding new and future customers
• Exploring new ideas and next practices
• Learning from the global “gamechangers”
+genius © theGeniusWorks.com
Phase 2 … “X” workshops develop key capabilities
The specific objectives, agenda,
content and outputs will be agreed
collaboratively with you.
“X” workshops
explore, define and
develop
excellence, in the
business topics
prioritised and
defined by you.
Experience X
Leadership X
customer X
Marketing X
Strategy X
Innovation X
Delivering an extraordinary customer experience
Becoming leaders that deliver high performance
Finding focus through data, people and markets
Attracting and retaining the best customers
Developing and implementing growth strategies
Innovating the business and market models
Developing
the strategic
capabilities
to be winners
2
Fast and facilitated business innovation process that
addresses a big opportunity over 6-12 weeks, incl. 3
workshops and team-based project work.
Fast and facilitated customer-centred process
that addresses a big opportunity over 6-12 weeks, incl.
3 workshops and team-based project work.
+genius © theGeniusWorks.com
Phase 3 … “Lab” projects apply ideas into real action
The specific objectives,
agenda, process and outputs
will be agreed
collaboratively with you.
“Lab” projects
support teams in
applying the new
insights and skills
to specific issues,
delivering
practical action.
Innovating
the best ideas
into practical
action
3
Each phase has
distinctive
challenge and style
of development
The modules are
different, and
progressive:
+genius © theGeniusWorks.com
Phase 4 … “Leaders XT” sustains high performance
“Leaders XT”
reassembles the
team one year after
Gamechangers to
reflect on progress
and success,
extend and
energise.
Learning, reflecting and improving on both strategy,
capabilities and performance as a business and team.
“FutureBank” one year later
• How markets and customers have evolved
• What competitors and innovators are doing
• How well we have done, and what do better
• Extending and stretching capabilities and action
Leaders xt
Sustaining
momentum to
innovate and
grow faster
4
+genius © theGeniusWorks.com
Building your own ideas, toolkits and action plans
Each participant
builds their own
“toolkit”
selected from a
wide variety of
resources, case
studies, tools,
processes, notes,
action plans and
professional
certification.
Exploring
a better
future for
your business
Developing
the strategic
capabilities
to be winners
Sustaining
momentum to
innovate and
grow faster
Innovating
the best ideas
into practical
action
1
2
3
4
Developing Sustaining Innovating
3 4
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Exploring
1 2
+genius © theGeniusWorks.com
Leaders xt
Illustrative timeframe of progressive development
This is an illustrative timeline as to how the four phases sequence, and could spread across a 12 month period.
This ensures progressive development that is business driven, and action-driving, team and individual. It
develops leaders of the future, whilst also accelerating more focused, collaborative business growth
Experience X
Leadership X
customer X
Marketing X
Strategy X
Innovation X
Leaders xt
This program is
illustrative of the
structure, and
modules which we
recommend and
deliver.
We can, of course,
further shape the
content, topics,
formats and
durations to meet
your needs..
3 day team
creative futures
workshop
6 x 2 day
development
workshops over
6 months
Projects over
6-12 weeks
including
3 x 2 day
workshops
2 day team
re-energiser
workshop
2 day prepare
3 day deliver
3 day facilitator
1 day outputs
6 modules x
1 day prepare
2 day deliver
2 day facilitator
2 projects x
1 day prepare
6 day deliver
6 day facilitator
3 day outputs
1 day prepare
2 day deliver
2 day facilitator
1 day outputs
+genius © theGeniusWorks.com
Example formats, resources and professional fees
Fees exclude logistics such as
workshop rooms, business travel
and accommodation.
Fees may changes, and assumes
limited customisation. Payments
in advance of modules.
The integrated
“ideas to action”
progression of the
portfolio ensures
that you get a
direct financial
return on your
investment
Experience X
Leadership X
customer X
Marketing X
Strategy X
Innovation X
Leaders xt
Exploring
a better
future for
your business
Developing
the strategic
capabilities
to be winners
Sustaining
momentum to
innovate and
grow faster
Innovating
the best ideas
into practical
action
1
2
3
4
Fees include all development and
facilitation of workshops, all
materials including workbooks,
smart sticks with articles, book
extracts, toolkits, and access to
learning platform if appropriate.
Example
clients:
Akbank
Etisalat
TimeWarner
Virgin Money
Co-op Bank
Example
clients:
Coca Cola
Eczacibasi
GSK
Swedbank
TeliaSonera
Example
clients:
Aeroflot
BNP Paribas
ING Bank
Savola
Turkcell
Example
clients:
Apotex
Arcelik
Capco
Eczacibasi
Philosophy
Eczacibasi, Turkey
TimeWarner, Hong Kong
Savola, UAE
Capco, Italy
We worked with the Asia
Pacific leadership team to
explore the changing
nature of the media and
entertainment markets in
Asia, new concepts and
business models, changing
consumer priorities, and
how to be a gamechanger.
We have worked with the
leading Turkish group for
10 years, building
leadership, strategy,
innovation and marketing
capabilities through
training and facilitated
processes.
We are working with
Savola Foods to develop
new strategies for brand
innovation and growth
across the Middle East
through analytical,
creative and collaborative
consulting.
We worked with Capco,
the leading financial
service consulting firm,
developing their strategy,
leaders and brand to
create “the future of
finance”.
We have expertise
in making this
happen across
sectors and
geographies.
Some of our recent
clients include:
Examples of our experience across markets
+genius © theGeniusWorks.com
Experience X
Leadership X
customer X
Marketing X
Strategy X
Innovation X
Leaders xt
Exploring
a better
future for
your business
Developing
the strategic
capabilities
to be winners
Sustaining
momentum to
innovate and
grow faster
Innovating
the best ideas
into practical
action
1
2
3
4
Jane Young
London/Global
Specialist in digital and social
media, and new technologies
Csaba Manyai
Budapest, Hungary
Exploring the emerging markets
of Central Europe
Jonathan Dutton
Melbourne, Australia
Exploring the fastest growing
markets of South East Asia
Tanyer Sonmezer
Istanbul, Turkey
Exploring the emerging
markets of Turkey and beyond
Hany Mwafy
Cairo/Dubai
Exploring the fast changing
markets of the Middle East
Diana Verde Nieto
Argentina/Digital
Exploring Latin America and
the digital world
Alok Sawney
Mumbai, India
Exploring the vibrant markets
of India
+genius +genius
+genius
Combining global excellence and local insights
+genius © theGeniusWorks.com
Andy Milligan
London/Global
Specialist in developing brand
identity and communications
Peter Fisk
London/Global
Exploring the new markets,
brands and businesses
Niall McKinney
New York/Global
Specialist in digital marketing
and new media
Peter Fisk is a business and brand innovation expert.
He is a strategic advisor to business leaders on winning strategies and bolder brands, smarter
innovation and better marketing … making sense of fast-changing markets, learning from the next
generation of brands, digital and physical, large and small, west and east, new ideas and practical
solutions … inspiring and enabling you to innovate and win in the exciting new world of business.
He was recently described by Business Strategy Review as “one of the best new business thinkers” and
is in demand around the world as a strategic consultant and energising speaker.
Peter leads GeniusWorks, a business innovation specialist based in London, and works with senior
management worldwide to “see things differently” – to develop and implement more inspired
strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership
teams, InnoLab is a facilitated innovation process based on deep customer insights and creative
thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a
broad range of development workshops, combining new ideas, next practices and effective action.
His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars,
Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever
marketing. They play by different rules, embracing the growth of emerging markets and power of
digital networks, human design and social entrepreneurship, and they win with better results.
His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars
and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius
explores the left and right-brain approaches to competitive success (translated into 35 languages!),
Customer Genius describes how to build a customer-centric business, Business Genius is about
inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good.
Peter grew up in the remote farming community of Northumberland, in the North East of England, and
after exploring the world of nuclear physics, joined British Airways at a time when it was embarking
upon becoming “the world’s favourite airline” and managed brands like Concorde.
He went on to work with many of the world’s leading companies, helping them to grow more
profitably by becoming more customer-centric in their structure, operations and leadership. He works
across sectors, encouraging business leaders to take a customer perspective, and learning from
different types of experiences. His clients include American Express and Aeroflot, Coca Cola and
Cooperative Bank, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red
Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone.
Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of
Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand
Finance and partner of The Foundation, before founding his own business, GeniusWorks.
.
Email: [email protected]
Twitter: @geniusworks
Website: www.theGeniusWorks.com
Project: www.NextGenerationBrands.com
Business vision Masterclasses Gamechangers
Innovation Business summits Think Different
Brand strategy Customised Development New Customer Agenda
Propositions Innovative Leaders Einstein Picasso
Business impact Market Makers GenY+SoLoMo=expG
Future
Innolab
Brandlab
optima
fast
Strategic consulting Practical development Inspiring keynotes
Contact Peter Fisk at [email protected] or +44(0)783448383 … new articles, book extracts, videos, and blog at www.theGeniusWorks.com
Exploring your biggest challenges and opportunities,
developing smarter strategies and innovative solutions
for implementation and profitable growth. Customised
approaches, built around these proven formats:
Fast, intense process helping executive
teams rethink purpose and strategy in a
fast changing world, and then to refocus
and reinvent the business for the future.
Recent clients: Cinnamon, Vodafone
Accelerated and collaborative three
phase process exploring insights,
designing concepts and delivering
innovative solutions for market success.
Recent clients: Savola Foods, Turkcell
Developing or extending your brand for a
better future, based on purpose and
relevance, differentiation and identity,
experience and effective delivery.
Recent clients: Aeroflot, Philosophy
Developing fresh, distinctive value
propositions for each target audience,
building on the brand to engage
customers and deliver better solutions.
Recent clients: TeliaSonera, Visa Europe
Exploring your biggest challenges and
opportunities, developing smarter
strategies and innovative solutions
implementation and profitable growth.
Recent clients: Microsoft, Pinar
Developing people to think different and act smarter in
the new business world, from summits and seminars, to
practical workshops and retreats, the content and
experience is designed around your people:
Inspiring, practical and stretching 1-2 day
seminars on future strategy and brands,
marketing and innovation applied to your
business issues and sector opportunities.
Recent clients: BNP Paribas, Skanska
Bringing your people together to rethink
and refocus their priorities and direction.
Designing and facilitating the format and
content to energise, connect and enable.
Recent clients: Hershey’s, Time Warner
Working with you to design better
programmes from 40+ modules, based on
team and personal capabilities and
priorities, qualifications and real impact.
Recent clients: Coca Cola, Eczacibasi
From 2d to 4d: command and control to
connecting and collaborating, catalysing
and creating, amplifying potential to
deliver business and market leadership.
Recent clients: Coty Beauty, Lastminute
Customer champions, business
innovators, growth drivers … how to
drive and align the business, and deliver
more business and market impact.
Recent clients: Nestle, Standard Life
Alibaba to Zidisha, Ashmei to ZaoZao, the next generation
of brands are shaping markets with new ideas and tools.
What does it take to compete, innovate and win in these
new markets? Example themes for keynote speeches:
How to shape your market in your own
vision, not live in the shadow of others.
How to innovate from the future back,
then win now forward. What is the future
of health, retail, travel and your world?
Steve Jobs was a genius and a geek, who
defied the rules of business to create new
markets, and phenomenal results. How
can you apply the magic of Apple to your
business, and Steve to your leadership?
What do post-crisis, digitally enabled,
globally influenced customers really
want? Connecting insights and trends, to
explore how you can do more for your
customers, and outthink the competition.
How to combine the analytical precision
and disruptive imagination of your left
and right brain to think bigger, simplify
complexity, shape the future, innovate
smarter, and make better decisions.
Young people, social media, mobile
marketing … connecting digital and
physical worlds, networks and content,
viral storytelling and target promotions
to deliver faster, exponential growth.
+genius
Peter Fisk
+44 7834483830
The Genius Works Ltd
Teddington, TW11 9JR
United Kingdom
www.theGeniusWorks.com