marketo customer presentation
TRANSCRIPT
Copyright©2015SplunkInc.
UsingSplunktocreateNewRevenueScottNash
VP,Products,Marketo
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A good platform provides scalability
A great one provides competitive advantage
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The Goal:Platform Insight
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Why?
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The missing link
How did my campaign perform?
How do my results compare
to others?
A/B testing, model tuning
Campaign execution
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Sales Support: Platform overview
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Customer compared to Industry Benchmark
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Customer Value: Before Marketo and After
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Partner Explorer
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Lessons Learned
Page12
Up Next:
Productizing Benchmarks
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Splunk:
1 + 1 > 2
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