marketplace for jewish education
DESCRIPTION
Lisa Colton and Pam Edelman's presentation to #JEA59TRANSCRIPT
The Changing Marketplace for Jewish Education: Understanding Our Customers
Lisa Colton, Darim OnlinePam Edelman, Yerusha
THE AGE OF THE
EMPOWERED
CONSUMER
We Can’t Assume…
+ =
• Born mid-60s to 1981. (30-45 yrs old)• End of Cold War• Latchkey kids• Age of the personal computer• Highest rates of education• Accepting of diversity• Pragmatic• Independent • Entrepreneurial
GEN X
• Born 1982-2001. (10-29 yrs old)• Rise of communication technologies, mobile• Very peer-oriented• Age of Napster• Change jobs frequently• “Trophy Kids”• Feel empowered• Very diverse• Birthright Israel
MILLENNIALS
• % of families who don’t live near grandparents• Frequent relocation for jobs• 2 working parent families, long commutes• “Empowered Consumers”• Rates of intermarried families in the Jewish
community• Different goals and relationship to Judaism within
2 Jewish parent families
FUNDAMENTAL DIFFERENCES IN OUR “CONSUMERS” MEANS
FUNDAMENTAL CHANGE IN THE MARKETPLACE
FOR JEWISH EDUCATION
Industry Overhaul
Where’s the tipping point?
How will you get there?
How do calculate
risk?
Be Open
Feel the Love
The Opposite of Spiritual is
IrreverantIrreligious
Wrestle withBig Questions
“If I had to change something, just ONE thing, it would have to be this:
Every congregation has gifted kids in their midst. If we are supposedly “People of the Book,” a Hebrew school is morally and ethically obligated to teach the kids at their ability level. Let the bright kids go as far as they can, and don't hold them back because others "might be embarrassed" or it "makes others look bad". Teach UP to the kids' level, and don't water the curriculum down…. If a kid excels at discussions, let the kid do some Talmudic argumentation…”
Address the Needs of Families
If you don’t
They will do it themselves
Partner with your families.
Join them to create a new
Culture of Innovation and Collaboration.
Tonight