marketplaces across europe - presentation at distree-emea in monte carlo
TRANSCRIPT
ONLINE MARKETPLACES ACROSS EUROPE DISTREE EMEA, Feb 2016
Bundesverband Onlinehandel e.V. Oliver Prothmann, President
German Federal Association of Online Trade
Bundesverband Onlinehandel e.V. Visible voice of the respectable online retailer
Speaker and stakeholders of the medium-sized online retail enterprises (SMEs) compared with National and European policy to the achievement of a fair, safe and successful online trading for all those involved.
n Legal certainty for online trading n Elimination of all restrictions and
bans n Integration of eCommerce in
training n Promoting cross-border trade n Area-wide access to fast internet n Elimination of discrimination
against online trade over counter retail
Massively growing B2C internet sales-share for TCG** in Europe 16*
2010 12.1%
2011 13.7%
2012 15.2%
2013 17.4%
2014 19.4%
20.6% Jan – Jun
2015
2006
6.4% Source: GfK Retail Panel, Sales Value %
*AT, BE, CH, CZ, DE, ES, FR, GB, HU, IT, NL, PL, PT, RU, SK, UA **CE, IT, OE, MTG, Photo, Telecom, SDA, PersDiag, MDA Sales figures of Smart-Mobilephones are calculated with "Non Subsidised estimated Prices“ *** EU11
definition marketplace
Platform on the Internet for sellers/merchants to offer products and prospects/customers view these
products and purchase.
THE ROLE OF MARKETPLACES The intermediary between two worlds
Enter your footer text here 5
Safety Policy
Trust
Law
Buyer
Merchant
Transaction
Technology
Mobile
DNA OF MARKETPLACES Have a look which dna fits to your own dna!
Developed by p.digital and BVOH 6
Core Register Seller Region Type Category Listing Item
Merchant based
Neutral
Service based
open
closed
business
private
Local
National
International
Transaction (buy it now)
Auction
Classified
Horizontal
Vertical
Catalogue
Article
new
used
handcrafted
335xinEU
mostinDE
74Owners
ONLINE MARKETPLACES PER COUNTRY You can find many marketplaces in European countries
DE FR IT ES NL UK AT PL SE BE DK FI
60 30 24 18 18 17 15 14 13 13 12 10
STATISTICS ON MARKETPLACES ACROSS EUROPA 157 Marketplaces offer Full Range on Category
BuyItNow79%
Owner MPs Mascus 33 eBay 25 Spartoo 25 Chrono24 21 Groupon 17 fruugo 16 MiniInTheBox 16 PixMania 13 Verticomm 12 Leboncoin 11 Mercateo 11
Special Interest MPs Fashion 41 Machinery 33 Automotive 26 Watches 21 Wine 12 Handmade 9 Home&Garden 8 Collectibles 6 Technology 6 Books 5 Media 4 Sport 2 Ticketing 2 Weapons 2 Food 1
MARKETPLACESACROSSEUROPE
TOP1-25
11
MARKETPLACESACROSSEUROPE
TOP25-50
TOP 20 MARKETPLACES IN GERMAN (D/A/CH REGION)
TOP URL Country Category Core B2X Type Enterprise Base 1 amazon.de DE Full range S B2C T Amazon US 2 ebay.de DE Full range N B2C T eBay US 3 ebay-kleinanzeigen.de DE Full range N B2C C eBay US 4 mobile.de DE Automotive N B2C C eBay US 5 otto.de DE Full range S B2C T Otto DE 6 autoscout24.de DE Automotive N B2C C Autoscout24 DE 7 willhaben.at AT Full range N B2C C Leboncoin FR 8 zalando.de DE Fashion S B2C T Zalando DE 9 check24.de DE Technology N B2C T Check24 DE 10 de.dawanda.com DE Handmade N B2C T DaWanda DE 11 ricardo.ch CH Full range N B2C T Tamedia CH 12 markt.de DE Full range N B2C C markt.gruppe DE 13 ebay.at AT Full range N B2C T eBay US 14 groupon.de DE Full range S B2C T Groupon US 15 kleiderkreisel.de DE Fashion N C2C T Kleiderkreisel DE 16 home24.de DE Home&Garden S B2C T Rocket Internet DE 17 rakuten.de DE Full range N B2C T Rakuten JP 18 shpock.de DE Full range N C2C C Shpock DE 19 egun.de DE Weapons N B2C C eGun DE 20 tutti.ch CH Full range N B2C C Leboncoin FR 21 auto.ricardo.ch CH Automotive N B2C C Tamedia CH 22 hitmeister.de DE Full range S B2C T Hitmeister DE 23 ebay.ch CH Full range N B2C T eBay US 24 autoscout24.at AT Automotive N B2C C Autoscout24 DE 25 allyouneed.com DE Full range N B2C T DHL DE
CHOICE
CONVERSION
COMMUNITY
COMPETITION
CONVENIENCE
CERTAINTY
COST
CHANCE
CHANNEL
CROSSBORDER
TOP 10 USPs OF ONLINE-MARKETPLACES To enter a new market there is nothing easier than a marketplace
ALWAYSBEATTENTATIVEABOUTHOWAMARKETPLACEDEVELOPS
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Bundesverband Onlinehandel Choice in eCommerce
For Choice and Innovation
in Trade
Choice ineCommerce
Initiative für Angebotsvielfalt und Innovation im Online-Handel
p.digital
Choice ineCommerce
Initiative für Angebotsvielfalt und Innovation im Online-Handel
p.digital
Entering Europe Strategy Workshop • Individual workshop to identify the most
effective way to enter the European market > Individual 2.500€ / day
Strategic Marketplace Workshop • Right Choice Of Marketplace • Manage Amazon And Other Marketplace Business • Start Your Own Marketplace > June, 10th in Berlin: 850€ or individual 2.500€
eBay Excellence Workshop • Run eBay Business with or without eBay • Optimize eBay Business to increase revenue • Do‘s and Dont‘s on eBay > June, 17th in Berlin: 850€ or individual 2.500€
DISTREE EMEA SPECIAL