markets workgroup

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May 3-4, 2006 PPSI Meeting - Sarasota FL 1 Markets Workgroup Heidi Sanborn, R3 Consulting/PSI – Facilitator Scott Cassel, PSI Robert Wendoll, Dunn-Edwards Jim Quinn, Metro Regional Government, OR Dave Darling, NPCA Lorraine Segala, Amazon Environmental Glenn Gallagher, CIWMB Wayne Gjerde, MPCA Susan Peterson, ICI North America Pierre Landry, Paint Recycling Company Rebecca Smith, EPA Region 9 Sue Nogas, EPA Alison Hudson & James Flohrschutz, San Joaquin County CA

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Markets Workgroup. Heidi Sanborn, R3 Consulting/PSI – Facilitator Scott Cassel, PSI Robert Wendoll, Dunn-Edwards Jim Quinn, Metro Regional Government, OR Dave Darling, NPCA Lorraine Segala, Amazon Environmental Glenn Gallagher, CIWMB Wayne Gjerde, MPCA Susan Peterson, ICI North America - PowerPoint PPT Presentation

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Page 1: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 1

Markets Workgroup Heidi Sanborn, R3 Consulting/PSI – Facilitator Scott Cassel, PSI Robert Wendoll, Dunn-Edwards Jim Quinn, Metro Regional Government, OR Dave Darling, NPCA Lorraine Segala, Amazon Environmental Glenn Gallagher, CIWMB Wayne Gjerde, MPCA Susan Peterson, ICI North America Pierre Landry, Paint Recycling Company Rebecca Smith, EPA Region 9 Sue Nogas, EPA Alison Hudson & James Flohrschutz, San Joaquin County CA

Page 2: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 2

Market Workgroup Projects

1. Market Development Strategy for PPSI 2. Recycled Paint Marketing Guide for

Distributors3. Recycled Paint Standard & Certification

System

Page 3: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 3

Recycled Paint Standards & Certification System

Goal: Assure potential buyers, and others involved with paint

procurement, of the quality and safety of recycled paint.

Two Methods:Develop composition and performance standards for

recycled paintDevelop system for certifying that specific recycled paint

products meet the standards.

Page 4: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 4

Recycled Paint Certification Project Funded by Dunn-Edwards Paint Corporation, Metro

Oregon, and California Integrated Waste Management Board

Can the solution be market driven? Major barrier to the manufacture of recycled paint is the

lack of markets– Lack of procurement standards– Non-action on existing procurement standards– Perception by contractors, consumers, government that

recycled content paint is inferior

Page 5: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 5

Work Completed To Date1. Cal Poly completed report laying out options for

standards and certification.2. Contracted with Green Seal to develop standard3. Green Seal using MPI performance standards.4. Assembled stakeholder committee5. Internal stakeholder review of draft standard6. Green Seal released proposed environmental

standard - May 31 end of comment period.

Page 6: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 6

Recycled Paint Certification Project #8 Recycled Paint Certification establishes criteria for

the environmental, safety, and performance characteristics of recycled content paint– Consolidated Paint (95% recycled content)– Reprocessed Paint (25%/50% recycled content)

Page 7: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 7

Proposed Environmental Standard

Collection and Sorting1. Paints shall be in original container with intact label2. Contents visually match label description3. Each container shall be free of putrefication, skinning,

livering, particulate matter, etc…4. Paint shall be sorted by color and major color categories,

and may be sorted by sheen/gloss and by use type interior/exterior

5. Paints shall be filtered through 300 micron or finer filter

Page 8: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 8

Proposed Environmental Standard

Product-Specific Performance Requirements1. Documentation shall be provided indicating that the product being

evaluated appears in the current edition of the MPI Approved

Products List under the category for intended application

2. Green Seal seeks comments on post-blending quality control testing

Page 9: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 9

Proposed Environmental StandardProduct-Specific Health and Env’l Requirements1. Product manufacturer shall demonstrate VOC level of the

product does not exceed 200 g/l2. VOC shall be tested every 100,000 gallons and at least annually3. Shall contain no more than 1% by weight of aromatic compounds

for the virgin components. Testing for the concentration of these compounds shall be performed if they are determined to be present during materials audit

4. Complete list of chemicals not allowed in the virgin material or additives in the consolidation or reprocessing of product – include aeromatics, metals, ketones, volatile organics, etc.

Page 10: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 10

Proposed Environmental StandardProduct Packaging1. Paint cans and components are not fabricated with lead2. Every effort shall be made to use product containers that are

recyclable in most communities3. Packaging shall have statement discouraging disposal into

storm drains and encouraging contact with local authorities for proper management

4. VOC levels shall be listed if verified through certification process

Page 11: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 11

Comments to Date on Proposed Environmental Standard

VOC limit should be raised to 250g/L Key Issue: Competing environmental criteria –

air quality/VOC level vs. recycled content

Page 12: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 12

Green Seal Standards Development

A “consensus-based” process. Subsequently, each manufacturer would submit

products for certification. Green Seal would come “audit” facility to verify

process standards are being met. Manufacturer would pay one-time fee for product

certification and an annual monitoring fee.

Page 13: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 13

MPI Test Results on Recycled Paint Portland Metro – consolidated paint

– Passed interior testsVisions – reprocessed paint

– Passed interior and exterior testsPaint Recycling Company – consolidated paint

– Sending samplesSan Joaquin County, CA – consolidated paint

– Sending samples

Page 14: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 14

Recycled Paint Certification Next Steps…

1. Receive all public comments by May 31st2. Green Seal will incorporate comments and another

draft will be presented to the Stakeholder Committee3. Committee will provide last comments4. Green Seal will finalize the standard by August 31st

5. Final Standard will be posted on websites and circulated to specifying lists and authorities

6. Presentation to CIWMB on the final certification system

Page 15: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 15

We will gauge our success on the following….

Number of agencies or organizations adopting standards in paint specifications.

Number of manufacturers certifying recycled paint under the procedure developed.

Increase in sales volume of recycled paint that is “certified.”

Page 16: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 16

Recycled Paint Market Development Strategy #6

Goal: Stimulate demand for recycled paint

Method: Target agencies and organizations with greatest

influence over high-volume paint purchasing or specifying decisions.

Page 17: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 17

Recycled Paint Marketing:Key Initiatives

1. Work to open RCP markets in CA, OR, WA - public and private sector

2. Develop and Publish Articles Promoting RCP3. Develop model procurement policy for government

and privates.4. Federal procurement5. Encourage RCP to be listed on Green Building

product lists

Page 18: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 18

We will gauge our success on the following….

Number of state & local governments that adopt the model procurement policy.

Increase in purchase of recycled paint by specific targeted agencies & organizations.

Changes in green purchasing guidelines & specifications.

Page 19: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 19

Recycled Paint Marketing Increasing Paint Purchase by Targeted Agencies

and Organizations– CA Parks and Recreation Department– John-Stewart Company– Green Communities Initiative– Capital Project Solutions– Sacramento Municipal Utility District

Page 20: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 20

Recycled Paint Marketing Increasing RCP awareness - Conferences

– Housing California – Sacramento May 22-24• Targets affordable housing contractors & developers

– West Coast Green – San Francisco Sept.28-30• Promotes residential green building

– GreenBuild 2006 – Denver Nov. 15-17• Over 12,000 attendees, biggest in country

Page 21: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 21

Recycled Paint Marketing Changes in Green Purchasing Guidelines/Spec’s

– Building Green – Currently list RCP, may print article– Built Green – Printed article, posted on web– Environmental Home Center –Will print when certification is

complete– Local Initiatives Support Corp – May include RCP in new

toolkit for green products– Center for New American Dream – Printed article, linked to

PSI website, participating on #8 workgroup– Green Home Guide – Consider article after certification done– Environmental Building News #8 participation and article

Page 22: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 22

Recycled Paint Marketing Time to develop an outline for a model

procurement policy for government and privates!

Who wants to be on the subcommittee???

Page 23: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 23

Federal Government Procurement Complicated/overlapping requirements. 100% acrylic standard in the Commercial Item

Description (CID) AA3185 impossible for RCP. Decentralized purchasing – no way to track except

through RCP sales. Recyclers will give sales info to PSI to track changes. No sales of Visions through GSA contract in over 4 years! EPA staff researching and making recommendations on

what guidance to change and when.

Page 24: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 24

Myriad of Federal Requirements….* CRA 6002 * Renovations* CID A-A-1385 * 40 CFR 51* RMAN * 40 CFR 59* Executive Order 13101 * 40 CFR 82* Executive Order 13145 * 40 CFR 247

* Green Seal Standard for Paints (G-11) May 20, 1993 (Low VOC of 50 g/l for interior flat)

* LEED Green Building Rating System for New Construction and Major * South Coast Air Quality Management District (California) Rule 102 * South Coast Air Quality Management District (California) Rule 1113 * US EPA New Alternatives Policy Program (SNAP)

Page 25: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 25

State Government Procurement1. California developing one-page letter to state

agencies – hope Governor will sign and send2. WA and OR are compiling existing

procurement requirements and developing strategies to increase RCP purchases

3. WA – Meeting in March with stakeholders4. OR – Jim Quinn met with Procurement officials

Page 26: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 26

Recycled Paint Marketing Guide for Distributors

Goal:Increase potential consumer markets for recycled paint

Method:Develop flexible and adaptable comprehensive marketing

guide for public and private distributorsTarget variety of market segments (e.g., homeowners, painting

contractors, government agencies, non-profits, and export). Project On-hold

Page 27: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 27

Recycled Paint Marketing Guide for Distributors #7

Portland Metro and Dunn-Edwards were the only funders interested in this project.

Both parties are willing to transfer $46,000 funds from #7 to #6?

Is there still a need for Project #7? We are out of time……

Page 28: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 28

Ongoing Projects Outside Dialogue

Comments on CA EPP Database CA stopped work on this project

Rutgers StudyPaint Recycling Co. Concrete StudyProduct Care Assn. Cement StudyEkoSeal ADC Study in Canada

Page 29: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 29

Rutgers Study

Initial research concludes value-added plastic products can be produced from post-consumer paints blended with waste post-consumer plastics, chiefly #2 HDPE.

Possible product - recyclable paint cans! Further research on-hold, based on development of

national database of paint dealers willing to donate paint as a funding source for continued research.

Page 30: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 30

Paint Recycling Company Study

The Paint Recycling Company is studying the effects of mixing leftover latex paint into cement.

There is a test pour in the next few weeks. PRC will keep PPSI informed of progress and

will make a short presentation to follow…

Page 31: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 31

Product Care Cement Study

Project Managed by University of Western Ontario Project funded by Product Care Association,

Materials and Manufacturing Ontario, and the Natural Science and Engineering Research Council of Canada

Project will take 2-years (2005-06) Will measure durability of hardened concrete

incorporating WLP

Page 32: Markets Workgroup

May 3-4, 2006 PPSI Meeting - Sarasota FL 32

Ekoseal ADC Study Hotz and Sustainable Landfill Technologies, Inc., conducted

research on using latex paint sludge from recycling operations as an ingredient in EkoSeal, which is used as Alternative Daily Cover for landfills.

Sustainable Landfill Technologies, Inc., bidding on a 5-year contract for a non-hazardous landfill ADC and lost.

Product has received positive review and opinion from the Standards and Development Branch of the Ontario Ministry of the Environment.

Still need landfill site-specific approval to use product.