markham jazz festival · performances at the festival • interactive “artist talks”by...
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Markham Jazz Festival
August 15, 17-19, 2018
Our mandate: To enrich cultural life in
the region by bringing emerging and
established jazz artists to Markham for
all to enjoy
An Overview
• The organization: Incorporated, not-for-profit (Ontario); managed primarily by volunteers
• Primary event: The Markham Jazz Festival, presented on the third full weekend in August
– August 16-20, 2017
– August 15, 27-19, 2018
• Secondary events: “Hot Spot” performances at selected locations around the City of Markham during the year; participation in community events such as the Markham Santa Claus Parade
• Youth involvement: Awards, outreach, educational links
“It was an absolute pleasure to perform at the
Markham Jazz Festival. From the artistic
direction straight through to the technical
team, it is a top-notch entertainment festival
with highly dedicated volunteers….”
— Steve Strongman , JUNO Award® winner
Festival Highlights
• 30+ free performances presented primarily in historic Unionville on three outdoor stages, each with its own title sponsor
– Mlllenium Bandstand Stage
– Kennedy Hi Fi/FOCAL McKay Art Centre Beer & Wine Garden
– Source Office Furnishings Stage – Varley Art Gallery Patio
• Festival “Hot Spots” – Additional performances along the street and in Unionville pubs and restaurants
• Ticketed opening night concert on Wednesday at an appropriate local venue (e.g., Unionville’s Varley Art Gallery)
The Artists
• Music for every taste and age – traditional, swing, big band, blues, New Orleans style, fusion, gospel, Latin, contemporary
• JUNO Award® winners and nominees, up-and-coming Canadian artists, renowned international stars
• Crossover artists appealing to broad range of ages
• Collaborations between artists for one-of-a-kind performances at the festival
• Interactive “Artist Talks” by headliners
“The Markham Jazz Festival is a gem. It is a significant cultural
and family event. It is well run, well attended and a great
showcase for Canadian and international performers.” — Mike Downes, Musician
A snapshot of our jazz audience• Figures from 2017 Attendee Survey
• Consistent results year over year– 12 years of consistently collected data
• Attendance– 22,000–25,000
• Geographic distribution– 56.5 % from York Region (40.2% from Markham)
– 43.5% from 416 area code, non-York Region 905 and elsewhere
• Frequency, loyalty– 30.7% were first-time attendees in 2017
– 69.3 % have attended for 2-5 years, with many 10+ years
• Mature, affluent crowd– Age: 46–65 (24.7%); 25 and under (11.2%) ; 26–45 (38.2%); 65+ (24.7%)
– Income: 50% earned $76-$150K –35.3% managerial/professional
– Most own their homes; most are married
• Ethnically diverse – Respondents self-identify as: Caucasian (50.4%); East Asian (23.4%); South
Asian (8.2%); African 3.8%); Hispanic (2.5%); West Indian (6.6%); Other (5.1%)
.”
— 2017 Attendee
Survey
Public Relations & Media Program
• Advertising – Blend of paid and in-kind
– Radio – Jazz.FM91, AM740, Jewel 88.1, 105.9 The Region
– YRMG newspapers, Markham Review, The Toronto Star, Metro
Magazine, other magazines, signage, electronic bulletin boards
• Social media –Twitter, Facebook, Instagram, websites
• Press coverage
– Sing Tao, Ming Pao, Global TV,, Markham Economist & Sun,
Markham Review, Thornhill Liberal, etc.
• MJF E-newsletters – Sent regularly to dedicated e-mail list
• 10,000 programs – Widely distributed before and during festival
• Artist-designed poster; on-site signage
• Community involvement – Float in Markham Santa Claus
Parade; “Hot Spot” concerts
• Geographic reach – Local plus ~ 200 km
Public Relations & Media Program
• Advertising
• Signage
• Social media
• Press coverage
• MJF E- newsletters & media
releases
• Programs
• Geographic reach ~ 200 km
• Membership in York Region
Festival Alliance
• Designer Posters
• TDMJF website
• Merchandise (T-shirts, CDs)
Supported by generous sponsors
Sponsorship Benefits Chart • 2018 Festival Weekend: August 17 – 19 • Opening Night Concert: Wednesday, August 15
B E N E F I T S •
TITLE
SPONSOR
MILLENNIUM
BANDSTAND
STAGE
MCKAY ART
CENTRE
GARDEN STAGE
VARLEY ART
GALLERY
PATIO STAGE
OPENING
NIGHT
CONCERT
PREMIUM
PERFORMANCE
SPONSOR AN
ARTIST
CORPORATE
PARTNER
$30,000 $7,700 $5,500 $3,300 $2,800 $2,800 $2,200 $1,100
Available positions 1 1 1 1 1 6 18–20 Unlimited
Industry exclusivity Yes No No No No No No No
STAGE PRESENCE / ON-SITE PUBLICITY
MC mention on all stages multiple times
during Festival Weekend
• • • • • • • •
On-stage speaking opportunity (1-2 min.) All stages Your stage Your stage Your stage Concert Intro artist Intro artist
Logo on signage at # stages 4 4 4 4 4 4 4 4
Sponsor’s flyers distributed by MJF staff • • • • • • •
Booth/display at sponsored stage • • • • •
Booth on street or sidewalk (Saturday only) • • •
PROMOTION / MEDIA COVERAGE
Company name beside MJF logo year-round;
ad on website; “Presented by…” in radio ads
•
Radio ad mention • • • • •
Ad in program (page size) 1 page 1 page 1 page ½ page ½ page ½ page ¼ page ¼ page
Social media promotion • • • • • • • •
Logo on all printed materials • • • • • • • •
Logo and web link on MJF website • • • • • • • •
Logo on special pre-festival insert in Markham
Economist & Sun (circulation ~72,000)
• • • • • • • •
Logo and web link in 6–8 e-zines/year • • • • • • • •
OTHER
Preferred seating at Headliner Concert 10 5 5 4 3 3 2 2
Preferred seating at Opening Night Concert 6 4 4
Other sponsorship opportunities: Emerging Artists • Program Production • Designer T-shirt • We will be pleased to tailor a sponsorship package to your needs.
Additional Sponsorship Opportunities
• Sponsor an Artist – $500
• Sponsor Designer T-shirts – $2,000
• Advertising in Festival Program (10,000 copies)
– Full page – $750
– 1/2 page – $450
– 1/3 page – $325
– 1/4 page – $200
Let us tailor a Sponsorship Package to fit your needs!
Contact Us!
• www.markhamjazzfestival.com
• Facebook: facebook.com/markhamjazzfestival
• Twitter: @markhamjazzfest
• Tel: 905-471-5299 (voicemail)
• Tammy Mang – [email protected] 905-944-0265
Thank you!