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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. Stephen Buxton, Senior Director, Product Management, MarkLogic MARKLOGIC SEMANTICS OVERVIEW

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Page 1: MARKLOGIC SEMANTICS OVERVIEW · 2. I want to say something about the data (ontology)  is licensed software . 3. I want to say something more general about the data model

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Stephen Buxton, Senior Director, Product Management, MarkLogic

MARKLOGIC SEMANTICS OVERVIEW

Page 2: MARKLOGIC SEMANTICS OVERVIEW · 2. I want to say something about the data (ontology)  is licensed software . 3. I want to say something more general about the data model

It's not magic … MarkLogic Semantics

Page 3: MARKLOGIC SEMANTICS OVERVIEW · 2. I want to say something about the data (ontology)  is licensed software . 3. I want to say something more general about the data model

SEMANTICS IN A NUTSHELL

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Triples – A Data Model Data is stored in triples, expressed as :Subject :Predicate :Object

:Jamie Vardy :team :Leicester

:Leicester :league :Premier League

Jamie Vardy

Leicester team

isIn England

birthPlace

Sheffield

1987

birthYear

striker

position

Premier League

league

Foxes nickname

RDF triples

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Triples – A Data Model Data is stored in triples, expressed as :Subject :Predicate :Object

:User1 :runs :App1

:App1 :runsOn :Cluster1

User1

App1 runs

runsOn

Cluster1

rank

Senior Manager

Geneva

basedIn

Compliance Officer

role

TopSecret

requires

Database1 accesses

RDF triples

See also: http://ontology.it/itsmo/v1/itsmo.html

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Triples – A Data Model

Wayne Rooney

Manchester livesIn

isIn

England

birthPlace

Croxteth

1985

birthYear

Manchester United

team

Northwest England

region

Paul Griffiths sheriff

Data is stored in triples, expressed as :Subject :Predicate :Object

:User1 :runs :App1

:App1 :runsOn :cluster1

Senior Manager

User1 App1

cluster1 Geneva

Compliance Officer

TopSecret

database1

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

URIs – Connecting the Graph URI (Universal Resource Identifier) – Like a URL, but it Identifies a thing, it does

not Locate a Thing

URIs make graphs from Triples and combine graphs from different sources

Jamie Vardy

team

Leicester

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

URIs – Connecting the Graph URI (Universal Resource Identifier) – Like a URL, but it Identifies a thing, it does

not Locate a Thing

URIs make graphs from Triples and combine graphs from different sources

Jamie Vardy

team

Leicester

Population

Flag

980,800

Leicester

CIA FACTBOOK

Coordinates Leicester N 52° 43' W 1° 11'

GEONAMES SAME URI

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

URIs – Connecting the Graph URI (Universal Resource Identifier) – Like a URL, but it Identifies a thing, it does

not Locate a Thing

URIs make graphs from Triples and combine graphs from different sources

Jamie Vardy

team

Population

Flag

980,800 CIA FACTBOOK

Coordinates Leicester

N 52° 43' W 1° 11'

GEONAMES

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

SPARQL – A Query and Update Language Query with SPARQL, gives us:

Simple lookup – Find people who run App1

Graph traversal – Find people who run an application that depends on Cluster1

Inference – Find people who depend on Cluster1

Update – App1 now runs on Cluster2

Page 11: MARKLOGIC SEMANTICS OVERVIEW · 2. I want to say something about the data (ontology)  is licensed software . 3. I want to say something more general about the data model

SELECT ?user

FROM <myGraph>

WHERE {

?user :runs :App1

}

SPARQL Simple Lookup “Find people who run App1”

User1 runs App1

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SELECT ?user

FROM <myGraph>

WHERE {

?user :runs ?app .

?app :runsOn :Cluster1 .

}

SPARQL Graph Traversal “Find people who run an application that depends on Cluster1”

User1

Cluster1

runsOn

App1 runs SELECT ?user

FROM <myGraph>

WHERE {

?user :runs/:runsOn :Cluster1 .

}

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SELECT ?user

FROM <myGraph>

WHERE {

?user :sees :Database1 .

}

SPARQL Inference “Find people who can see Database1”

User1 App1

Database1

accesses

runs

sees

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DELETE { ?app :runsOn :Cluster1 }

INSERT { ?app :runsOn :Cluster2 }

WHERE

{ ?app :name 'my application'

}

SPARQL Update “App1 now runs on Cluster2”

App1 runsOn Cluster1

runsOn

Cluster2

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Visualization – Your Data At A Glance

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Visualization – Your Data At A Glance

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Ontologies and Inference

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Ontology – A Vocabulary With A Shared Meaning 1. I want to assert some facts (data)

<Dept1> owns <App1>

2. I want to say something about the data (ontology) <App1> is licensed software

3. I want to say something more general about the data model (ontology) Every piece of licensed software is an asset

4. For #2 and #3, I need some language (ontology language)

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Ontology – A Vocabulary With A Shared Meaning My Ontology says: <App1> <isA> <licensedSoftware> <licensedSoftware> <subClassOf> <asset> <hardware> <subClassOf> <asset>

My Ontology Language says:

Formal definition of <isA>, <subClassOf> If A is a B and B is a subclass of C then A is a C

"Show me all the assets that Dept1 owns"

Popular Ontology Languages: RDFS OWL RDFS-Plus OWL-Horst

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

"show me all the assets that <Dept1> owns"

The data says: <Dept1> owns <App1>

The ontology says: <App1> <isA> <licensedSoftware> <licensedSoftware> <subClassOf> <asset>

The ontology language says: If A is a B and B is a subclass of C then A is a C

Therefore <App1> is an asset that <Dept1> owns.

"show me all the zigs that <bis> aks"

The data says: <bis> aks <bab>

The ontology says: <bab> cuf <deb> <deb> bon <zig>

The ontology language says: If A cuf B and B bon C then A cuf C

Therefore bab is a zig that bis aks

"But I know what owns/is a /subclass means …"

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Inference – Automatically Infer "New" Data Inference = Data + ontology + ontology language

Data is triples in the database

Ontology is triples in the database

Ontology language is a vocabulary with a shared meaning – rules

Apply any set of rules to any query!

Make up your own rules!

Simpler, more robust data modeling

New insights

Page 22: MARKLOGIC SEMANTICS OVERVIEW · 2. I want to say something about the data (ontology)  is licensed software . 3. I want to say something more general about the data model

SEMANTICS IN A NUTSHELL

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

MarkLogic Architecture

STORAGE LAYER

Scalability and Elasticity

ACID Transactions

Triple Store

INTERFACE LAYER

mlcp JSON, XML, RDF, Geo, Binaries

REST API

Graph / SPARQL

QUERY LAYER

JS XQuery SPARQL

JavaScript XQuery SPARQL SQL

INDEXES / CACHE Universal Index

Geospatial Index

Triple Index

Triple Cache

Automated Failover

Reverse Index

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Oh the things you can do …

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Use Triples when you want to …

Data Documents Triples

Store and query hundreds of billions of facts and relationships

Explore a graph

Visualize a graph

Leverage standards: data + query

Infer new information

better insights

simpler data modeling

Semantics of data

integration

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Use Documents when you want to …

Data Documents Triples

Easily store heterogeneous data (transactional data, records, free-text)

Schema-agnostic

modeling freedom

integrate without ETL*

Search flexibility and specificity

Fast app development

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Sidetrack – Documents and Data

Title

Date Body

Section

Section Section

Article

Abstract

Paragraph

Paragraph

Paragraph

Type

Date Parties

Seller

Buyer Channel

Trade

Amount

PaidBy

Affiliation

Name

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Benefits of a Document Store and Triple Store Combined

Data Documents Triples

All the benefits of each, plus: Docs can contain triples, Triples can

annotate docs, Graphs can contain docs

– Faster data integration using semantics as the glue

– Ideal model for reference data, metadata, provenance

– Ability to run really powerful queries

Massive speed and scale

Simplicity of a single unified platform

Enterprise features (security, HA/DR, ACID transactions,…)

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TRIPLES AND DOCUMENTS

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Triples Alongside Documents

User1

rank

Senior Manager

Geneva

basedIn

Compliance Officer

role

High risk person App1

runsOn

Cluster1 TopSecret

requires

Database1

accesses

runs

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Show me documents that mention App1 (or its dependencies) … and "trades" or "markets" … that were valid yesterday afternoon … that were produced near HQ

see Intelligent Search, Infobox

Show me instructions to access App1

App1 user guide

How to get TopSecret access

Scope of Database1

see Dynamic Semantic Publishing

Triples Alongside Documents

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Documents as Part of the Graph

User1

rank

Senior Manager

Geneva

basedIn

Compliance Officer

role

High risk person

App1

runsOn

Cluster1 TopSecret

requires

Database1

accesses

runs

deep dive

license

user guide tutorialMovie

order

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Document as opaque object

Show me all the instructional documents related to App1

Search inside the document

Show me all the applications that managers use that expire in the next 6 months

Documents as Part of the Graph

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Triples About Documents – Extended Metadata

User1

rank

Senior Manager

Geneva

basedIn

Compliance Officer

role

High risk person

App1

runsOn

Cluster1 TopSecret

requires

Database1

accesses

runs order

format

JSON

English

Delaware

2016-12-31

jurisdiction

expires

Ts and Cs

language

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Triples are a natural way to represent metadata about documents

Extended because that metadata is part of the graph

Example: show me all orders for a TopSecret app that will expire soon

Triples About Documents – Extended Metadata

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Triples About Documents - Integration

App1 order

XML

format

License

Vendor

<VENDOR>

Seller

<seller>

Provider

<prov>

Computer

Asset

equivalent equivalent

The Semantics of Data

Semantic Data Model

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Data Integration: Dirty data

Show me license documents from vendor Acme

Data Integration: Overlapping data

Show me all assets from vendor Acme

Triples About Documents

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Triples as part of a document

Page 39: MARKLOGIC SEMANTICS OVERVIEW · 2. I want to say something about the data (ontology)  is licensed software . 3. I want to say something more general about the data model

<order id="12345"> <VENDOR>Acme Corp</VENDOR> <payment> <amount>3427</amount> <unit>USD</units> <period>annual</period> </payment> <sem:triple> <sem:subject>http://youruri.com/orders/12345</sem:subject> <sem:predicate>http://youruri.com/predicates/expires</sem:predicate> <sem:object>2016-12-31</sem:object> </sem:triple> <sem:triple> <sem:subject>http://youruri.com/orders/12345</sem:subject> <sem:predicate>http://youruri.com/predicates/TsAndCs</sem:predicate> <sem:object>http://youruri.com/terms/34567</sem:object> </sem:triple> <description> .... </description> </order>

XML [JSON] Document With Embedded Triples

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<userInfo> <source>myApp44</source> <confidence>100</confidence> <location>37.52 -122.25</location> <icd9-proc-code>1111</icd9-proc-code> <temporal> <systemStart/><systemEnd/> <validStart>2014-04-03T11:00:00</validStart> <validEnd>2014-04-03T16:00:00</validEnd> </temporal> ... <sem:triple> <sem:subject>http://youruri.com/users/11111</sem:subject> <sem:predicate>http://youruri.com/predicates/runs</sem:predicate> <sem:object>http://youruri.com/applications/1111</sem:object> </sem:triple> <sem:triple> <sem:subject>http://youruri.com/users/11111</sem:subject> <sem:predicate>http://youruri.com/predicates/manages</sem:predicate> <sem:object>http://youruri.com/applications/3333</sem:object> </sem:triple> </userInfo>

Set of Triples with XML [JSON] annotation

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Triples as part of a document Embed triples in a document

Triples and document have the same security, transactions, backup, temporality, …

Annotate triples in an entirely generic way (XML or JSON)

Provenance

Confidence

Bitemporal

Query across triples and documents in the same query

SPARQL, restrict result to some source, confidence range, bitemporal range

Search, restrict result to documents that contain some facts or metadata

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Use Triples when you want to …

Data Documents Triples

Store and query hundreds of billions of facts and relationships

Explore a graph

Visualize a graph

Leverage standards: data + query

Infer new information

better insights

simpler data modeling

Semantics of data

integration

Page 43: MARKLOGIC SEMANTICS OVERVIEW · 2. I want to say something about the data (ontology)  is licensed software . 3. I want to say something more general about the data model

SLIDE: 45

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Use Documents when you want to …

Data Documents Triples

Easily store heterogeneous data (transactional data, records, free-text)

Schema-agnostic

modeling freedom

integrate without ETL*

Search flexibility and specificity

Fast app development

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SLIDE: 46

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Document Store and Triple Store Combined

Data Documents Triples

All the benefits of each, plus: Docs can contain triples, Triples can

annotate docs, Graphs can contain docs

– Faster data integration using semantics as the glue

– Ideal model for reference data, metadata, provenance

– Ability to run really powerful queries

Massive speed and scale

Simplicity of a single unified platform

Enterprise features (security, HA/DR, ACID transactions,…)

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Summary Semantics is not magic …

MarkLogic is an Enterprise Triple Store

MarkLogic is a Document Database

Documents + Triples + Combinations means:

model your data in the right way

integrate data from many sources in many shapes

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Semantics Use Cases

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Leading Organizations Using MarkLogic Semantics

Intelligent Search

Semantic Metadata Hub

Dynamic Semantic Publishing

Recommendation Engines

Compliance

Entertainment Company

Pharmaceutical Company

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Before MarkLogic

Repair manuals Technical bulletins

Recall notices

PDF

Word

SGML

Expert advice

Shredded content

RDBMS

Expert content

RDBMS Manuals, CDs, DVDs

Challenging UX

Challenging UX

1967 1994 2009 2011

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

After MarkLogic

Repair manuals Technical bulletins

Recall notices

PDF

Word

SGML

Expert advice

Historical Repair Orders

100 Million Docs 28 Manufacturers +10GB/month

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Getting smarter with semantics

Link different terms that mean the same or similar things

1

Compositional hierarchy to relate each part to the whole (“partonomy”)

2

Engine Engine cooling

Conditioner compressor

gasket oil pan gasket 196,000+ Unique Vehicles

Vocabulary 1

Vocabulary 2

Vocabulary 3

Vocabulary 4

Searchable Knowledge

Graph

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Leading Organizations Using MarkLogic Semantics

Intelligent Search

Semantic Metadata Hub Dynamic Semantic Publishing

Recommendation Engines

Compliance

Entertainment Company

Pharmaceutical Company

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Inception Pre-Production Production Post-Production Distribution Archive

Semantics Descriptive Metadata

Technical Administrative

Metadata Taxonomies Content Customers!

Entertainment Company – Semantic metadata hub

Script

Budget Scheduling

Script Supervision

Updates

Prop Inventory

Editorial

Complex Data Integration

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Entertainment Company

Entertainment Company – Semantic metadata hub

Ontology Mgmt, Semantic Enrichment

RDF Triple Store, Search and Query

Metadata Hub Assets

Downstream Systems

RDF

Outputs

Title

HD Master Dates

Production Date

Editing Date

Release Date

International Date

is

Asset

Title

Character

Film Series

Animated

Actress

City

Data Model Using Documents + Data + Triples

Search App

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Leading Organizations Using MarkLogic Semantics

Intelligent Search

Semantic Metadata Hub

Dynamic Semantic Publishing Recommendation Engines

Compliance

Entertainment Company

Pharmaceutical Company

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

BBC – Dynamic Semantic Publishing For 2012 Olympics, semantics helped BBC manage content for web pages with real-time updates—without additional support

1. Diego Costa plays for Chelsea

2. Chelsea is in the Premier league

3. Diego plays in the Premier league

Semantic Inference

X 10,000

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Leading Organizations Using MarkLogic Semantics

Intelligent Search

Semantic Metadata Hub

Dynamic Semantic Publishing

Recommendation Engines Compliance

Entertainment Company

Pharmaceutical Company

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Recommendation Engines

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Recommendation Engines

Talent Kristen Wiig

Acted in

Episode 4 Anne Hathaway and Killers

Part of Played

Character Maharelle Sister

Season 34

Segment The Lawrence Welk Show

Aired on

Date 10/4/08

Era

Acted in

Includes

Part of

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Leading Organizations Using MarkLogic Semantics

Intelligent Search

Semantic Metadata Hub

Dynamic Semantic Publishing

Recommendation Engines

Compliance

Entertainment Company

Pharmaceutical Company

Page 60: MARKLOGIC SEMANTICS OVERVIEW · 2. I want to say something about the data (ontology)  is licensed software . 3. I want to say something more general about the data model

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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Amgen – Integrated Drug Terminology Database Connecting internal and external knowledge via the power of open graph data

REFERENCE DATA ARCHITECTURE MarkLogic advantage: Semantics / graph – the

power of native RDF support to ingest standardized datasets, combined with enterprise proof points

Flexible model – potential to further expand from primarily RDF to documents and document-like metadata

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SLIDE: 65

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Leading Organizations Using MarkLogic Semantics

Intelligent Search Semantic Metadata Hub Dynamic Semantic Publishing Recommendation Engines Compliance

Entertainment Company

Pharmaceutical Company

Page 62: MARKLOGIC SEMANTICS OVERVIEW · 2. I want to say something about the data (ontology)  is licensed software . 3. I want to say something more general about the data model

It's not magic … MarkLogic Semantics

It's