marko schuba umts services september 7, 20041 umts services marko schuba ericsson research,...

Marko Schuba UMTS ServicesSeptember 7, 2004 1

UMTS Services

Marko Schuba

Ericsson Research, Corporate Unit

Marko Schuba UMTS ServicesSeptember 7, 2004

Mobile services paradigm

• Carried out over 350 in-depth interviews

• Students, business professionals, homemakers etc.

• Several recurring themes in addition to the common themes of personalization & communication


Immediacy

• Valuable if resolve immediate need

• Less urgent tasksdelayed for convenience

• High expectations on speed & responsiveness

Locality

• Focus of wireless users often on very local needs

• Systems need to understand local context

• Users’ location needs to be communicated

Performed Use

• Interaction in presence of other people

• Users concerned: do I look cool, tense or silly?

• Ease of use & interaction design important

Connexity

• Often remote from a group, family, colleagues

• Desire to check-in and share has high priority

• Communication, content sharing and its access

Nomadic Trade-Off

• Pick the right combination of devices

• Trade-offs: weight, size, memory, battery, complexity versus the features supported

Personal & Work

• Useful for personal and professional purposes

• Manage communication across social groups


No single “killer service”, combination of many

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Invisible Computing

ExtendedLocal Applications

Telepresence

Universal Messaging

Personal Publishing

Community Content

Biometric Keys

Sensor Networks

RFID TagsDigital Vouchers / Receipts

Goods Tracking

Mobile Internet RadioAutomatic Translation

Video Telephony

Mobile Netmeeting

Mobile TVBlogs

TextMessaging Video

Messaging

Location Presence

Information

Health Monitoring

Calls

MP3

Corporate Access

Mobile Outlook

PoC

Network Games

MMS

Payment

Home Security

Video-Share

Life Diary

Digital IdentityAugmented

RealityInstant Guides


Multi-Access to Mobile Services


Complementing TechnologiesCombined Devices

Complementing TechnologiesCombined Devices

100 k

Local Wide AreaCoverage/Mobility

Bit-rate

10 k

1 M

100 M

Fixed

10 M

Mobile Service Access AlternativesCoverage vs. Bit-rate

WLAN

3GBluetooth

HSDPA


UMTS Services

• UMTS offers more bandwidth than GSM and GPRS Better suited for high bandwidth services (e.g. video) and combinational services

• UMTS offers better coverage & mobility support than WLAN

Better suited for immediate access to services anywhere and on the move

• UMTS more an architecture than access technology Mobility, roaming, security, charging, QoS, services

• UMTS offers unicast, multicast and broadcast delivery Efficient delivery of services in densely populated areas


1. Checking in at the airport• Confirming ticket, biometric payment and

security check-in, luggage control

2. At the airport lounge• Connecting the computer, checking

e-mails, information browsing

3. On board the plane• Using in-seat computer (personalized, Chinese

menus etc.) Order a taxi, browse for information, etc.

4. In the taxi• Calling his family, showing them a bit of

Frankfurt with his video share function

5. At the hotel• Connecting to the intranet using secure

broadband channel, checking e-mails, making a meeting request

6. Setting up a meeting• Video sharing meeting

UMTS

WLAN UMTS UMTS

WLAN

UMTS

WLAN


1. Listening to music• Listening to the favorite Internet radio station

while going to the university

2. At the University• Locate her friends and find the lecture room

3. Lecture hall• Working, taking notes, recording voice/video,

publishing results, download old lectures etc.

4. Calling for lunch• “Broadcast” a lunch announcement to her

friends using “Instant Talk”

5. Make a seat reservation• Make a train reservation and pay for the ticket

6. On the train• On the train playing a networked game with

friends and watching personalized music and fashion TV

UMTS

WLAN UMTS UMTS UMTS

WLAN UMTS UMTS


On-Site Community (High-Density)

UMTS services via multi-/broadcast (MBMS)

Off-Site Community (High-Density) Off-SiteCommunity(Low-Density)

Content Server

Content:Sports, News, …

UMTS/WCDMA

Broadcast needed for:• Time-Bound delivery• Densely Populated Areas


Ericsson and UMTS Services

Developer Supportvia Ericsson Mobility World

Strong Partners

Core ServicesDevelopment

marko schuba umts services september 7, 20041 umts services marko schuba ericsson research,...

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