markstrat- presentation and evaluation_group 6_section a

7/23/2019 Markstrat- Presentation and Evaluation_Group 6_Section A

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Markstrat- Presentation a

Evaluation



63%14%

8%

8%6% 1%

Revenue Share

N T R L S M

NaReal Overview

• Market leader (both by value and volumes) in Sonite and Vodite Market• SPI of 8167 – More than times of the nearest !om"etitor • #!!ounts for 6$% of the total revenue of &a!h market (Sonite ' Vodite)• 6 "rodu!ts – Sonites and Vodites ith a total sales volume of *+,1*++

Particulars



NaReal Overview

NaReal strategy

• Nova – • Noon – •

NoPro –• Nosave• Negro• Nem"lr

$ Repostargete

All rod

!ash



NaReal Overview



Per"or#an!e Snashot



Past Per"or#an!e

Market share o" $reater than 6% and sales on an in!rea



Past Per"or#an!e

Revenue $rowth driven (' in!reasin$ volu#es as well resen!e in re#iu# se$#ents su!h as )i$h Earners

Pro"essionals and +odites



Past Per"or#an!e

Highest Share Price &nde' and Net (ontri"ution in the industry



Past Per"or#an!e

,u#ulatinvest#en"or NaRehi$hest

(



Strate$' and .earnin$

One rodu!t* one se$#ent

Period )

Period *

Period +

.earnin• dent

"o!us!orrei#o

• t2s (er"eone si#e#ulti

• Onerod




o!usin$ on the ri$ht (rand attri(utes "or #arketin$ !o##uni!ation and

develo#entPeriod *

Period +

.earnin• t2s i#

ident

attri(#ost0ar$e

• 0he "#arkrodtea#these

Attri




,ontinuous R:; to i#rove rodu!ts < R:; (ud$et was never ero "or u

.earnin$/• ,onsu#er2s nee

ti#e and hen!eto reinvent the that the' don2to(solete

• Market views R




Ensurin$ =ualit' o" ,o##uni!ation < 1>% o" advertisin$ (ud$et sent o

resear!h

.earni• Our

was eriresu

oti#arinve

• Periensu?ual!onse!e




Early Movers into ,odite – -e started "uying mar.et potential report for ,odites

!lso launched 0uery for ,odite in period * to get an idea of ho much investmen

EBe!t o




.earnin$/• An earl' laun!h $enerates Crand Awareness even with li#ited adverti• ives 'ou an oortunit' "or ri!e ski##in$ as !onsu#ers don2t have

otion• Ne#(lr "or ea#le was laun!hed at 1> in eriod > and it2s ri!e w

D6 (' eriod D

Risks/•

;i!ult to esti#ate rodu!t attri(utes* !o##er!ial tea# sie* ri!e advertisin (ud et as 5rst #over



Re!o##endations

)/ 1sed regression analysis and e'cel modelling for predicting e'pected value of

period*/ (ontinue to invest in R23 in order to upgrade products as per changing custo



Re!o##endations

4/ !dvertising spend for a product should "e compara"le or greater than the

segment



Re!o##endations

5/ (ommercial team for a product should "e in line ith the "uying preferecustomers for that segment and should "e compara"le or greater than the comthat segment



Re!o##endations

6/ Modify NO,! and NOS!,E for hich R23 has "een completed/ #urther7 start

modifying Noon7 Ne8ro and Nem"lr in order for them to remain relevant to the co

9/ 1pdate product prices every period so that they are perfectly in line ith thevalue for ne't period for the segment



0hank FouG

markstrat- presentation and evaluation_group 6_section a

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