Times Square New York CityJune 15, 2016

Featured Speakers

Jon Gorchow

Greg Gudorf

Valerie Voci

Terena Bell

Stephen Strong

Todd Myers

James Brown

Serge Kassardjian

Adam Lowy

Stephen Johnson

Roger Keating

Gabe Greenberg

Brian Selander

Don Wilcox

Sung Ho Choi

Jason Richwagen

Jake Goodrich

Michael Dube

Chad Dunavant

George Blue

Keynote Speaker

Andrew Hare

Marriott Marquis

Gold Sponsors

Silver Sponsors

Media Partners

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June 15, 2016

Welcome

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Welcome to the 4th annual OTT Executive Summit, where we gather leaders of the industry representing content producers, broadcasters, programmers, service providers, and enabling

technologies. You have been joined by 200 fellow executives, here in New York and streaming in remotely from offices around the world. Our goal here today is to discuss the major opportunities and challenges shaping the OTT industry, and to network with our peers in a collegial environment. We thank you for your time today.

It would be an understatement to say that OTT is fundamentally changing the rules of the video infotainment business. It seems every week there is an announcement of a new OTT channel, platform, or service— from both incumbent Pay TV providers and new entrants. It is almost impossible to keep up with every new development, and process what it means to you and your business. That’s why we are gathered here today— to hear from the experts and learn from each other.

In addition to the executives on stage and in the audience, we are joined by a “Trender Panel”, a focus group of consumers representing different demographics. The Trender Panel’s job is to keep us grounded in the reality of the everyday TV/movie viewer. At the end of the day, their adoption of our best ideas and products is what will make us successful.

In addition to the insights and connections you will gain today, three of you will go home with sparkling crystal trophies for your insightful contributions to the conversation— the “OTT Genius” trophy for first place, “OTT Hero” for second place, and “OTT Guru” for third place— and bragging rights for earning an honor awarded by a prestigious group of your peers. Also, our Gold sponsors will be competing for three trophies based on your ballots during the Product Speedcase— “Best of Show”, “Best Innovation”, and “Best ROI”.

Many of you will also be joining us for cocktails and hors d’oeuvres during the VIP Cocktail Reception. This will be a great way to end the day by networking and discussing what we learned.

I hope that you will find today a worthwhile experience. Thank you!

Sincerely,

Welcome

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Brian MahonyCEO and Principal Analyst, Trender Research

Founder, OTT Executive Summit & Magazine

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Logistics & Housekeeping Notes

Marriott Wifi: “OTTexec;” password: “Trender”

OTT Live Streaming Player: http://www.abbsonlive.com/ottexec16

OTT Community: OTT Executive Summit hashtag: #OTTexec16

OTT Executive Twitter handle: @ottexec

Trender Research Twitter handle: @brianmahony

OTT Executive Video LinkedIn group (general): https://www.linkedin.com/groups/1994425

OTT Executive Summit LinkedIn group: https://www.linkedin.com/groups/7451261

Contact Information: Business/Speaking/Agenda: Brian Mahony, Founder OTT Executive Summit: bmahony@ottexec.com, Mobile/Text: 508-479-7254Operations Manager: Ann Czado, OTT Executive Summit; czado@ottexec.com, Mobile: 617-548-0746Sales: Andrea Chambers, Business Development Manager, achambers@ottexec.com

Survey: OTT Executive Summit Survey: Located in the back of this program. Please fill out and return to check in area. We value your feedback!

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Product Speedcase / “The Game”To make the OTT Executive Summit a bit more interactive and fun, we have gamified the proceedings. Please make sure to check the back of the program to vote for your favorites.

Past Winners:NYC 2015“OTT Genius”— Brian Balthazar, Scripps Networks“OTT Hero”— Rich Antoniello, Complex“OTT Guru”— Rick Howe, The iTV DoctorNYC 2014“OTT Genius”— Jean-Michel Planche, Witbe“OTT Hero”— Amit Ziv, EPIX“OTT Guru”— Steve Harnsberger, OTT Digital ServicesBoston 2014“OTT Genius”— James Norman, Pilotly“OTT Hero”— Jim Turner, Net2TV“OTT Guru”— (Tie) Gabriel Dusil, Visual Unity; and Jason Thibeault, Limelight Networks

1st Place 2nd Place 3rd Place

Past Winners:NYC 2015 (Tie)

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Agenda at a Glance

8:00am - 8:45am 8:45am - 9:00am 9:00am - 9:45am

9:45am - 10:00am 10:00am - 10:15am 10:15am - 11:00am

11:00am - 11:45am

11:45am - 12:00pm

12:00pm - 12:45pm 12:45pm - 1:30pm

1:30pm - 1:45pm 1:45pm - 3:00pm 3:00pm - 3:45pm

3:45pm - 4:30pm

4:30pm - 4:45pm

4:45pm - 5:30pm

5:30pm - 5:45pm5:45pm - 7:00pm

Check-In and Networking Breakfast Welcome Session 1: Skinny Bundles, Niche Content, VOD, Cord-Cutting, and Fat Wallets; Do They Go Together? The Real Impact of A La Carte TV/Video. Morning BreakTrender Chat #1: Cord-Cutting War Stories from the Consumer’s Perspective. Session 2: It’s Live! Sports, News, Music, and Other Real-Time Content; What and How to Deliver Live Streaming that Consumers Want and Makes Money. Session 3: OTT on the Cutting Edge; Maintaining an Integrated UX in a World of Interactive TV, T-Commerce, AR/VR, and Enhanced UIs. Summit Keynote: OTT Hits the Mainstream- Insights from Magid’s 2016 Video Entertainment Study: Andrew Hare-Frank N. Magid Associates Networking Lunch Session 4: Real-Life OTT Content Case Studies; Selecting an Audience, Producing Content, Launching Across Platforms, Monetizing, and Measurement. Afternoon Break Product Speedcase Session 5: OTT Video Quality of Experience; The Networks, Software, Monitor-ing, and Devices Needed to Deliver Broadcast Quality to Streaming Video.Session 6: Maximizing the Monetization of OTT Content and Business Models; Advertising, Subscriptions, VOD, Shoppable TV, and Branded TV, Oh My! Trender Chat #2: Monetizing the Motley Crew; Demographic Drill-Down of Various Niche Content Viewers. Session 7: OTT Apps and Big Data: App Creation/Integration, Analytics, Content Discovery, and RecommendationsAwards Ceremony & ClosingVIP Cocktail Reception

June 15th

Detailed Agenda

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8:00am - 8:45am Check-In and Networking Breakfast 8:45am - 9:00am Welcome9:00am - 9:45am Session 1: Skinny Bundles, Niche Content, VOD, Cord-Cutting, and Fat Wallets; Do They Go Together? The Real Impact of A La Carte TV/Video.

Moderator: Brian Mahony- Founder and President, OTT Executive Summit & Magazine Speaker Panel: Colin Petrie-Norris- CEO, Xumo; Tony Dolph- SVP Marketing, SeaChange International; Greg Gudorf- Chief Executive Officer, Pure Flix; Serge Kassardjian-Global Head of Media Apps BD, Google Play (Android); James Brown-EVP, Content Distribution, Revolt Media & TV

Session 1: Consumers are cord-cutting, cord-shaving, and foregoing traditional Pay TV subscription services in record numbers. At the same time, content owners and TV service providers are rushing to introduce a slate of “skinny bundles” to keep them in the fold. But does it all add up? Will consumers find the right combination of mainstream and niche content at the right price and with a good enough user experience? And will providers be able to retain and attract new subscribers without cannibalizing a business model that has been in place for decades?

9:45am - 10:00am Morning Break10:00am - 10:15am Trender Chat #1: Cord-Cutting War Stories from the Consumer’s Perspective.

In this Trender Chat, we’ll hear straight from consumers about their experiences deciding if, when, and how to “cut the cord” from traditional Pay TV subscription services. What factors went into their decision making process? How did they implement their plan? Was it worth it? 10:15am - 11:00am Session 2: It’s Live! Sports, News, Music, and Other Real-Time Content; What and How to Deliver Live Streaming that Consumers Want and Makes Money.

Moderator: Peter Markham- Managing Partner/Chairman, TMT Capital/Granite Broadcasting Corp.Speaker Panel: Paul Hamm- CEO, Endavo Media; Stephen Strong- VP, Head of Revenue, Newsy-The E.W. Scripps Company; Gabe Greenburg-CEO and Co-Founder, GABBCON; Todd Myers- VP Programming, Acquisitions & Development, ONE World Sports; Chad Abbott-Managing Partner, Abbson Live!

Session 2: Live TV has always been a special thing. It’s the same with OTT, but the way it is delivered is com-pletely different. As the OTT industry evolves beyond mostly VOD-only services, real-time linear programming is being incorporated into video streaming services in a variety of ways. Same even call “live” the silver bullet that will finally put OTT on equal footing with traditional Pay TV offerings. In this informative session, we’ll hear from some industry leaders who are working to make live streaming a reality for OTT consumers.

June 15th

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Detailed Agenda

11:00am - 11:45am Session 3: OTT on the Cutting Edge; Maintaining an Integrated UX in a World of Interactive TV, T-Commerce, AR/VR, and Enhanced UIs.

Moderator: Rick Howe- The iTV DoctorSpeaker Panel: Sefy Ariely-EVP, Americas, Viaccess-Orca; Terena Bell- Co-Founder/CEO, TV Runway; Stephen Johnson-Senior UX/Advertising Consultant, Time Warner Cable; Adam Lowy-GM, Advanced TV DISH & Sling TV; Chad Dunavant-VP of Product Management, CSG Systems

Session 3: OTT opens up a world of possibilities, but it can also be a more fragmented user experience. Exac-erbating the challenge is the proliferation of interactive TV technologies such as T-Commerce, AR/VR, gami-fication, and social media integration. While these technologies have the ability to greatly enhance the overall infotainment experience, they can become unwieldy and bewildering to consumers. What are the possibilities and limits to what OTT can do at the cutting edge?

11:45am - 12:00pm Summit Keynote: OTT Hits the Mainstream- Insights from Magid’s 2016 Video Entertainment Study; Andrew Hare-Senior Director, Digital Research & Strategy, Frank N. Magrid Associates In this informative mini-keynote, Magid’s Andrea Hare will provide key insights from their recent 2016 Video Entertainment Study.

12:00pm - 12:45pm Networking Lunch 12:45pm - 1:30pm Session 4: Real-Life OTT Content Case Studies; Selecting an Audience, Producing Content, Launching Across Platforms, Monetizing, and Measurement.

Moderator: Jennifer Pirot- Principal, Pirot MediaSpeaker Panel: Don Wilcox- Vice President, Digital Marketing and Services, Public Broadcasting Service; Roger Keating- SVP, Digial Media, Hearst Television; Brian Selandar-Executive Vice President, Whistle Sports Networks; George Blue- President; Client Partnerships and Advertising Sales, TV4 Entertainment

Session 4: In this lively discussion, we present OTT content case studies from both established television brands and emerging giants. What opportunities did each company seek to address? What actions did they take to capitalize on the opportunity in the form of new content created, audiences addressed, or distribution models. Finally, what can we learn from their experiences?

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Detailed Agenda

1:30pm - 1:45pm Afternoon Break1:45pm - 3:00pm Product Speedcase “Product showcase” meets “speed-dating” in this fun, interactive demonstration experience. Who will win “Best of Show”, “Best Innovation”, and “Best ROI”? You decide.

1:30pm - 2:15pm Session 5: OTT Video Quality of Experience; The Networks, Software, Monitoring, and Devices Needed to Deliver Broadcast Quality to Streaming Video.

Moderator: Steve Davi- SVP, Engineering, SynacorSpeaker Panel: Kurt Michel- Sr. Marketing Director, IneoQuest Technologies, Inc.; Ryan Korte- Principal Architect Content and Media, Level 3 Communications; Jonathan Shields- US Director, Business Develop-ment, Limelight Networks; Sung Ho Choi-Co-Founder & Chief Product Officer, fuboTV; Pete Mastin- Market Strategy/Product Evangelism, Cedexis

Session 5: If content is king, quality is its queen. For consumers to seamlessly embrace OTT, they need to forget it’s being delivered over the Internet. What does it take to make this happen? How do we combine what we know is happening in the network, with what the consumer sees on their multiplicity of devices? Can we ever get to the point that broadcast-like quality streaming is guaranteed from niche program to Super Bowl?

3:45pm - 4:30pm Session 6: Maximizing the Monetization of OTT Content and Business Models; Advertising, Subscriptions, VOD, Shoppable TV, and Branded TV, Oh My!

Moderator: Jim Turner- Governor, Executive Officer, NY Emmys National Academy of Television Arts & ScienceSpeaker Panel: Matt Smith- Chief Evangelist, Anvato; Dennis Nugent- President, Vidillion, Inc.; John Thompson- President, FLX Sysytems; Valerie Voci- Chief Marketing Officer, OWNZONES Media Networks; Chris Allan-Regional Sales Director, Vindicia

Session 6: All of OTT is just a big science project if no one makes any money. While there are certainly many concerns about cannibalization of Pay TV subscriptions, OTT also has an amazing potential for measuring, distributing, and monetizing content in fantastic ways. In this session, our experts will discuss various OTT business models and how to give consumers the content and experience they want without giving away the store.

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Detailed Agenda

4:30pm - 4:45pm Trender Chat #2 Monetizing the Motley Crew; Demographic Drill-Down of Various Niche Content Viewers

Picking up from Session #6, we’ll talk to our Trenders about how and what they are willing to pay for in an OTT world. Are there pockets of revenue that are yet undiscovered, or have the business rules been largely set?

4:45pm - 5:30pm Session 7: OTT Apps and Big Data: App Creation/Integration, Analytics, Content Discovery, and Recommendations

Moderator: Steven Harnsberger- EVP Strategic Business Development, GuideboxSpeaker Panel: Jason Richwagen-CFO, Spincast TV; Michael Dube-Head of Streaming Media, NPR; Jake Goodrich-Head of Audience Development, Roku; David Wiesenfeld-Chief Strategist, Tru Optik; Jon Gorchow-CEO NatureVision TV

Session 7: The rubber hits the road for OTT in the apps and devices used by consumers. This is the portal to the new world of content they are looking for. But how do you find these eyeballs? What apps and devices are most important and for what demographics? And is it enough to “have an app” if the consumer can’t find your con-tent? Also, on the back-end, how do you best capture and use the treasure trove of analytics data about consum-ers viewing habits. How can you build a feedback loop to not only “prove your audience” with advertisers, but also shape what content is produced in the first place.

5:30pm - 5:45pm Awards Ceremony & Closing5:45pm - 7:00pm VIP Cocktail Reception Please join us for networking and conversation to debrief on all that we learned today. Open bar and hors d’oeuvres provided.

Keynote Speaker

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Andrew Hare is one of Magid’s leading quantitative research analysts, and focuses on key tra-ditional and digital media topics across the television, online, gaming, social, and mobile land-scape. Andrew is known for his keen ability to provide actionable strategic recommendations from advanced statistical data based on his robust perspective on major media topics, and his understanding of clients’ business objectives. Lately, Andrew has worked extensively in the over-the-top paid subscription video world, helping clients create go-to-market strategies and implement business plans around paid video content. Andrew works with clients including NBC Universal, Turner, Comcast, GoPro, The Weather Company, Google, Zynga, CBC and more. Andrew also develops Magid’s largest proprietary studies on cross-platform media trends and smartphone/tablet behaviors. Andrew has a BA from the University of Iowa and an MA in Me-dia Studies from The New School in New York City. In addition, recently Andrew has blogged for Georgetown University, tutored for writing non-profit 826NYC, and worked with La Mama Theatre.

Andrew HareSenior Director, Digital Research and StrategyFrank N. Magid Associates

Moderators

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Jim TurnerGovernor, NY Emmys National Academy of Television Arts & Science

Rick Howe The iTV Doctor

Peter MarkhamManaging Partner, TMT Capital; Granite Broadcasting Corp

Steven HarnsbergerEVP Strategic Business Development,Guidebox

Steve DaviSVP Engineering,Synacor

Brian MahonyFounder and President,OTT Executive Summit and Magazine

Jennifer PirotPrincipal,Pirot Media

Speakers

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Paul HammCEOEndavo Media

Colin Petrie-NorrisCEOXumo

Jon GorchowCEONatureVision TV

Greg GudorfChief Executive OfficerPure Flix Digital

Valerie VociChief Marketing OfficerOWNZONES Media Network

Terena BellCoFounder/ CEOTV Runway

Stephen StrongVP, Head of RevenueNewsy- The E.W. Scripps Company

Sefy ArielyEVP, AmericasViaccess-Orca

James BrownEVP, Content Distribution Revolt Media & TV

Matt SmithChief EvangelistAnvato

Todd MyersVP Programming, Acquisitions & DevelopmentONE World Sports

Chris AllanRegional Sales Director Vindicia

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Speakers

Serge KassardjianGlobal Head of Media Apps BDGoogle Play (Android)

Adam LowyGM Advanced TV DISH & Sling TV

Chad AbbottManaging PartnerAbbson Live!

Pete MastinMarket Strategy / Product EvangelismCedexis

John ThompsonPresident FLX Systems

Dennis NugentPresidentVidillion, Inc.

Ryan KortePrincipal Architect Content and MediaLevel 3 Communications

Stephen JohnsonSenior UX/Advertising ConsultantTime Warner Cable

Kurt MichelSr. Marketing DirectorIneoQuest Technologies, Inc.

Roger KeatingSVP, Digital MediaHearst Television

Gabe GreenbergCEO and Co-FounderGABBCON

Brian SelanderExecutive Vice President Whistle Sports Networks

Speakers

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Tony DolphSVP, MarketingSeaChange International

Jonathan ShieldsUS Director, Business DevelopmentLimelight Networks

Don WilcoxVice President, Digital Marketing and ServicesPublic Broadcasting Service

Sung Ho ChoiCo-Founder & Chief Product OfficerfuboTV

Jason RichwagenCFOSpincast TV

Jake GoodrichHead of Audience DevelopmentRoku

David WiesenfeldChief StrategistTru Optik

Michael DubeHead of Streaming MediaNPR

Chad DunavantVP of Product ManagementCSG Systems

George BluePresident; Client Part-nerships and Advertis-ing SalesTV4 Entertainment

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Trenders

Andrea Nelson “Multi-Tasking Mom”I am a mom of 4 kids ranging from 18-8. My family was lucky enough to buy the home of our dreams where we can raise chickens, a dog and horses. I work part-time but spend much of my week doing laundry, cooking, grocery shopping, barn chores and kid’s activities. It is non-stop busy, but I love it!

Shawn C. “All-American Boy”I am a 6th grade middle school student. I am an avid reader and I love play-ing hockey and lacrosse. I like to watch live TV for news, sports, and shows on history or science. I also enjoy watching Hulu, NetFlix and various video sites on my iPhone and iPad. My favorite shows include: Top Gear, Sherlock, River Monsters, MythBusters, Gumball and Teen Titans.

Erin U. “Teen on the Scene”I am a sixteen year old entering my junior year in high school. I have six brothers and sisters and a dog. Comedies and dramas are some of my favorite genres. Some of my favorite shows are Psych, Gossip Girl, and American Idol.

Savio Clemente “Man of the World”Born in Goa, India I immigrated to the US at the tender age of three. I have al-ways been feverishly curious about what makes the world go around. My travels have taken me to six of the seven continents. I enjoy toeing the line between traditional and streaming TV in the reality, serial drama, and fantasy genres. My favorite shows include The Flash, OITNB, Game of Thrones, and Top Chef.

Alicia Perez “New Vision for Univision”I am a second generation Spanish speaker who watches both Latin and Amer-ican TV. I am sociable, and like to network and be on top of what’s happening. I watch Univision, Mundo Fox, Telemicro International and Mun 2. I love movies, soap operas, variety shows, comedy, and game shows. My interests include travel, entertaining friends and family, and dancing.

Ian Bonner “Perennial Millennial”I am a 22 year old actor living on Long Island NY. I recently graduated with a Communications and Broadcasting degree from Charleston Southern Univer-sity. I’m a huge sports fan and am often seen watching highlights of each days games on ESPN or online.

Thank you to our sponsors!New York City • June 15, 2016

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