@TomMartin

Designing  a  Social  Media  Practice

Hiring|don’t hire an INTERN!

Hiring| Social Media Director

experience  ma+ers

photo by Daniel Zanini H.

master  salespersonbi-­‐lingual

Hiring| Social Media Manager

unique  skill  set  requirementsstrategicanaly7calcrea7vepersuasiveproac7vegreat  presenteroutstanding  nego7atordeterminedfearless

storyteller

breadcrumb marketing

Hurdle| concepts vs conversations

Hurdle| creating content

Hurdle| shining stars

Making Money| what’s the profit model?

Making Money| salary costs

Making Money| lose the clock

photo by wwarby

Making Money| dedicated resources

4Xmultiplier

+ FTE

@TomMartin

photo by me'nthedogs

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