martin_11.4.1_final

Get More.

IntroductionGet More. That’s Squeeze in a nut

shell. But where did all of that bravado,

that demanding tone, sense of justified

entitlement come from?

It came from a sign. A storefront sign

featuring a bad logo made infinitely

worse by having been partially covered

for some unknown reason. That sign

marked the front of an Inta Juice store,

and it screamed out for help. For

reinvention.

Enter Squeeze. Squeeze is Inta Juice

plus. It is everything Inta Juice is and

it’s everything Inta Juice could be.

The Squeeze brand, as presented here,

redefines the damaged Inta Juice brand

as a value-added brand. What does

that mean? It means that Squeeze is a

brand, much like Starbucks, that people

will want to be associated with.

With Squeeze, you Get More.

Get More.

Contents

ResearchResearch Abstract 1.1

Company Overview 1.3

Competitive Audit 1.5

Creative Brief 1.7

Target Demographics 1.9

SWOT Analysis 1.11

1 2ProcessCompetitive Survey 2.1

Design Research 2.3

Mood Board 2.5

Logo Development 2.7

Contents

3Tool BoxLogo 3.1

Typography 3.3

Color 3.4

Visual Elements 3.5

4SolutionsBillboard 4.1

Print Ads 4.3

Website 4.5

Social Media 4.6

Reusable Cup 4.7

6

Time to take a good hard look.

Rese

arch

Research Abstract 1.1

Company Overview 1.3

Competitive Audit 1.5

Creative Brief 1.7

Target Demographics 1.9

SWOT Analysis 1.11

Research AbstractThis abstract details the weaknesses

inherent in present Inta Juice branding.

It details the reasons for a complete

rebranding, and describes a detailed

path toward that goal.

Inta Juice branding is damaged, and

at no point was it more than mediocre.

Unsophisticated messaging, amateurish

logo design, an undefined target

audience, and a redundant product

offering all played key parts in making

the Inta Juice brand a failure.

This document describes a rebranding

initiative. A change of name, visual

style, and target market will be

described. A new name, “Squeeze,” is

recommended. “Squeeze” is uniquely

well suited for a fruit and vegetable

smoothie vendor, and has strong

extandability along with connotations

from aggressive to sexy, as indicated by

context.

A focus on letting

Squeeze be

“your health and

productivity partner”

will guide marketing,

communicating to upper-

middle and upper class

professionals that Squeeze

is here to help them get the

nutrition they want (in order to both

move toward a healthy body and feel

immediately good about having made a

healthy choice) quickly, allowing them

to “squeeze in” more productivity.

“...your health and

productivity partner.”

1.1

Targeting affluent individuals is

complex, and requires sophisticated

brand design. In addition to the

above, a strong brand persona will be

developed. Advertising will be in

the voice of a person the target

audience admires. Association

with Squeeze will be a benefit

in itself. Ad language will be

witty, minimalist, elegant,

sharp, and sometimes sexy

or aggressive. Appeals to

values such as aggressive

business tactics or sex will

define an adult brand. Like

Apple or Starbucks, Squeeze

could be a brand people pay a

premium for.

“...your health and

productivity partner.”

1.2

INTA Juice started in 1996 as a single

store. Within ten years, founder Richard

Pickett had grown that single store into

30 outlets in five states (Schwab, 2006).

INTA Juice is part of the fast food indus-

try, but is also part of the health food

industry. However, branding to date has

been primarily as a fast food alternative.

Several INTA Juice franchise locations

were owned by NFL player and West

Virginia native Randy Moss. That meant

good press initially, but the franchise

locations quickly covered up the central

visual element of the INTA Juice logo,

a strawberry, with white plastic. That vi-

sual signal of branding issues preceded

the closing of some stores (hohmann,

2012). This very visual degradation had

a negative effect on public perception.

The Inta Juice brand mark is weak.

Company Overview

1.3

“Inta” is a casual misspelling of “into,”

setting a casual, childish tone. The

typeface used is both cliché and goofy.

The illustration is amateurish and clearly

childish, depicting a bland strawberry

personification with nothing to say ex-

cept that fruit is goofy.

To date, Inta Juice marketing

has been unfocused. It has featured the

wide range of fruit and juice smoothies

Inta Juice offers, touting both good taste

and health benefits. The brand has not

focused its efforts on any single market

segment, and so by default competes

in all markets, a position impossible to

sustain.

1.4

Smoothie companies are not a new

idea. “There are more than 6000

smoothie shops in the United States,

most of them franchises. With little expe-

rience needed, many smoothie franchis-

es require little or no previous business

background” (Franchise Help). However,

several stand-outs directly decrease the

access Inta Juice has to its (too broad)

target market.

Competitive Audit

1.5

Liquid Nutrition Is the smoothie opposite of Jamba Juice. This company focusing primarily on health marketing, and eschewing the bright & color children’s / fun food market.

Of the three examples given here,

Smoothie King is most similar to Inta

Juice. Down to the amateurish logo

design, Smoothie King almost identical

to Inta Juice.

Liquid Nutrition stands as a direct competitor to Inta Juice in the health food market.

Jama Juice is Inta Juice’s largest, most prominent competitor. With better identity design, branding, and market penetration, Jamba Juice dominates the Smoothie market. Jamba Juice does not

1.6

It’s clear that the inta Juice brand has its

fair share of challenges.

One question rises above all others:

How does a smoothie company in Inta

Juice’s place survive and grow?

Creative Brief

The the target market focused on by Inta

Juice has also been claimed by several

other companies. Better-branded, larger

companies. Doing the same old thing is

a non-starter. Inta Juice has go to let go

of its super-broad target market. It’s got

to focus it efforts on a specific, lucrative,

reachable target market.

Inta Juice has great health food offer-

ings: health-focused smoothies, fresh

fruit and vegetable juices, juice-infused

water, and wheat products (including

the espresso-shot-esque wheatgrass

shot). The inta juice product is quickly

prepared. These attributes position Inta

Juice to capitalize on Upper-middle

class, young, smart, ambitious, health &

appearance-conscious individuals.

However, reaching that demographic is

challenging. Reaching a smart group of

people requires a smart brand. A smart

identity. -A smart brand voice.

1.7

Unfortunately, the Inta Juice brand is

anything but smart. Before its legal

issues, the goofy logo and menu full

of silly names was produced a childish

brand identity at best. After the signage

fiasco, Inta Juice looks a bit, well, not

smart.

If Inta Juice (and its parent company,

Chandler), is going to move forward, it’s

got to let go of the Inta Juice brand and

become something much more focused,

something smart, something completely

fresh, without the Inta Juice baggage to

impede the new brand.

To that end, Squeeze.

1.8

Target DemographicsThe Squeeze brand is about con-

necting with a different demographic

than Inta juice. Inta Juice exists in a

highly-contensted market- Smoothies for

everyone, with an emphysis on childern.

That’s where Jama Juice, Smoothie

King, and others compete, too.

Squeeze repositions the Inta Juice

brand as a provider of healthy, fast, tasty

food choices (smoothies) to upper-mid-

dle class, corporate, health-conscious

adults.

This isn’t your kid’s smoothie company.

1.9

Target Persona

Target Persona

Target Persona

Name: DirkAge: 28Income: $60,000

Health-conscious

Considers himself a go-getter

Hey there.

I require optimum results.

Now, please.

Name: EddieAge: 30Income: $120,000

Wants to focus more on health

Considers himself intelligent

Name: Anne Age: 35Income: $80,000

Career-centered

Takes pride in multitasking

1.10

SWOT Analysis

StrengthsSeen as Fresh & Healthy

Genuinely tasty productQuickly prepared product

Associated with fitness

Focus on productivityAppeal to multi-taskers

Appeal to fitness buffsAppeal to go-getters

Opportunities

A SWOT analysis analyzes a brand’s

Strengths, Weaknesses, Opportunities,

and Threats. Here, a SWOT analysis of

the Inta Juice brand highlights the need

for rebranding.

1.11

StrengthsSeen as Fresh & Healthy

Genuinely tasty productQuickly prepared product

Associated with fitness

Focus on productivityAppeal to multi-taskers

Appeal to fitness buffsAppeal to go-getters

Opportunities

Redundant product offeringLack of differentiationBrand issues

Better-branded competitors (Smoothie King, Jamba Juice)Economic recession

Weaknesses

Threats

1.12

Change. Growtih.

Proc

ess Competitive Survey 2.1

Design Research 2.3

Mood Board 2.5

Logo Development 2.7

Competitive SurveyIn order to know what a brand should

be, one has to know what not to be. Pre-

sented here is a survey of two primary

Inta Juice competitors: Jamba Juice and

Smoothie King. These brands occupy

the same market and fight for the same

target audience as the current Inta Juice

brand.

In analyzing the advertising deliverables

presented on page 2.2, One thing be-

comes immediately clear: Jamba Juice

and Smoothie king look very similar.

In fact, compare the re-orange-yellow

stripes present in the Smoothie King bill-

board with the re-orange-yellow stripes

present in the Jamba Juice logo. Over-

all, the two brands demonstrate heavy

overlap in visual style.

What does that mean for Squeeze? It

means that if repositioning and differ-

entiation are going to happen, Squeeze

cannot occupy the space already oc-

cupied by Inta Juice, which is shared by

Jamba Juice and Smoothie King.

2.1

Website

Website

Billboard

Billboard

Ad

Ad

2.2

Design ResearchAfter deciding that Squeeze had to find a new brand voice, an exaustive search was conucted, looking for brands that had al-ready established a brand voice

sililar to what Squeeze would need to be. Mercedes-Benz is that brand.

One of the primary efforts of this cam-

paign is differentiation. Squeeze has got

to stake a claim to a target market not

yet focused on by a competitor. It’s go

tto do so in a way that resonates with

that target market. With that in mind, this

campaign looks to advertising and brand

voice created and established by a

company with which the Squeeze target

market very much would like t be associ-

ated with: Merceded-Benz.

Mercedes-Benz is an adult, smart, sexy

brand. In analyzing Mercedes-Benz de-

liverables in terms of those three terms,

“sexy” is the easiest to isolate. The pho-

tography of beautiful, sensually-curved

cars is easily characterized as sexy.

“Smart” is communicated by Mercedes-

Benz through slick, carefully constructed

aesthetics and in intelligent content. “On

average, people only look at a poster for

2.6 seconds” is the only copy (besides

a URL) given in the poster advertise-

ment shown opposite. An example of

“meta” (Cathcart, 2012) advertising, This

sort of high-brow self-referential copy

creates processing onf the deliverable

on a personal, more intellectual level,

connecting with the viewer in a context

slightly outside of the norm, creating an

impression of intelligence associated

with the brand voice.

Finally, Mercedes-Benz has an edge.

Moving clockwise from the upper left,

references to killing small animals with

one’s car, blatant sexual stereotypes,

and abusing horses are made. Present-

ed with ironic dead-pan delivery, we only

chuckle a little and revise our impression

of the brand as slightly more adult.

Squeeze will move down that same

path, developing a brand voice similar to

that of Mercedes-Benz.

2.3

Mood BoardThe Squeeze identity was developed from a broad range of imagery. Squeeze is a complex brand, and borrows themes from all of the below imagery in one way or another.

2.5

Logo DevelopmentThe iterative process is a key com-

ponent of brand and identity develp-

ment. Exploration of the possibilities

for rebranding Inta Juice were broadly

explored, and logos were developed

as part of that process. Three possible

incarnations of the Squeeze brand were

conceptualized and developed as identi-

ties, complete with logos. Each was

based on a different target market and

strategy.

A focus on the adult health and fitness

markets produced a red & green flame

pictogram. While a strong logo, this

identity did not, in the end, have enough

edgy appeal to truly stand out in the

competitive health & fitness market.

As a way of exploring the possibilities

of a simple rebranding without reposi-

tioning and differentiation, an appealing

falling wedge logo was developed. This

identity has appeal, but it doesn’t help

the Inta Juice brand at all beyond a

fresh coat of paint. The company would

still be competing with better-positioned

rivals for the exact same brand space

and market share.

2.7

Finally, the winner. A strong, proud, verti-

cal monolith displaying a modern, sim-

ple, iconic “Q.” This logo design works

well based on color and composition,

but it’s also packed with visual connota-

tions. A cherry and stem, a smoothie

with a straw, and the symbols for gender

all resemble the Squeeze Q. That along-

side the visually playful interplay of the

white Q with the Red below make this a

smart, sexy, sophisticated logo, which is

exactly what Squeeze needs.

2.8

Tool

Box

Logo 3.1

Typography 3.3

Color 3.4

Visual Elements 3.5

Gotta have the right tools for the job.

LogoThe Squeeze log is sophisticated. Strong red along with a proudly vertical orientation and modern, fun typography give a distinctly adult, smart impression. The offset white “Q” is a centerpiece which brings to mind looking down into a cup and straw, the power symbol on many comput-ers, and a cherry. Repetition

and smart color variation impart special importance of the Q in the logotype.

It’s a sexy, smart logo made to stand out in front of a smart, sexy brand persona. A brand persona which the Squeeze target market will want to be associated with.

Get More.

3.1

Myriad Pro Headline Tagline: Get More.

Yes. Very good.

The old logo (ug).

Yes.

Yes.

No.

Be careful.

Squeeze is never pink.

Yes, but only accent elements, and never type.

No.

Yep.

No.

Sure.

No. You’re fired.

This campaign will differentiate Squeeze from half-ass competitors with similar product offerings by focusing on guerrilla marketing techniques to express brand voice, product nutri-tion, and speed of service. It will market to working, corporate adults- people with enough income (upper-middle to upper class) to spend $10-$20 daily on smoothies, and who consider it a bad thing to not want to be a weak, sad, fat loser.

In order to communicate with a sophisticated audience, this campaign will make use of creative,

unexpected marketing vectors (guerilla marketing, internet memes, other non-advertising industry options) in order to associate the brand, put bluntly, with being smart, creating a new invisible deliver-able for the end user- exhibition.

In the same way that Apple brand loyalists take pride in being associated with the Apple brand for its smart style and high-end feel, it is the campaign’s goal to allow Inta juice followers will take pride in letting it be known that they choose Inta Juice.

Fit, driven individuals. Simple backgrounds. Dynamic compositions. Brand colors. All of those things make an image a Squeeze image. Stay away from overly complex, static, sadsack imagery.

Helvetica body copy makes use of the western world’s informational font of choice. If it’s got to be modern and no-nnsesse, it’s got to be hel-vetica. Body copy is where serious thing are said, so Squeeze employs a serious typeface.

Getting More

Med

ia M

ix

-And we do mean more. More is what the Squeeze brand is all about. Doing more. Getting more. Being more. Squeezing more from life. The following is how Squeeze will bring “more” to the masses.

Fighting the past(Base with blades)The inta Juice brand is severely damaged. Legal issues regarding brand mark element lisencing kept parts of logos on signage covered for months (and the logo was terrible to start with (see below).

Making it personal(Motor Housing)here are a couple of guesses about you we’re sure we will get right: 1) You’ve purchased Starbicks coffee. 2) Even though it was tasty, you knew that you had paid too much for that coffee. But did younfele cheated? No? Why?

Because you like being a starbucks customer, that’s why. The Starbucks brand persona fits with your own self perceptions, both actual and idealized.That’s what Squeeze is doing. Squeeze is a brand that has a voice. It is edgy, smart, sexy, and powerful. Want a piece of the intelectual property pie? Buy in.

Graph in the form of a blender showing proportions of the whole campaign that will be dedicated to individual types of media.

Description of guerrilla media plans.

Description of social media plans.

Description of print media plans.


Yes. Very good.

The old logo (ug).

Yes.

Yes.

No.

Be careful.



No.

Yep.

No.

Sure.

No. You’re fired.







Getting MoreM

edia

Mix










Yes. Very good.

The old logo (ug).

Yes.

Yes.

No.

Be careful.



No.

Yep.

No.

Sure.

No. You’re fired.







Getting More

Med

ia M

ix









Do.

Don’t.

Maintaining logo usage standards is a must. Appropriate sur-rounding white space allows the Squeeze logo to function by itself, owning the space it occupies.

Maintaining logo usage standards is a must. Appropriate sur-rounding white space allows the Squeeze logo to function by itself, owning the space it occupies.

Do not scale, do not overlay, do not rotate. It of vital importance that logo usage remains stan-dardized and correct.


Yes. Very good.

The old logo (ug).

Yes.

Yes.

No.

Be careful.



No.

Yep.

No.

Sure.

No. You’re fired.







Getting MoreM

edia

Mix









Get More.

3.2

Typography

Myriad Pro headline

Myriad Pro

Helvetica

ABCABC

Myriad Pro headlines are modern, hu-

man, and accessible. Used at higher

point values for headlines, Myriad is

attention-getting and no-nonsense.

Helvetica body copy makes use of the

world’s informational font of choice. Hel-

Typography is part of nearly every piece

of advertising. The need to establish

standards for typography is self-appar-

ent. Follow the guidelines set forth here

in order to maintain regularity in type

usage.

vetica information is correct information.

Body copy is where serious things are

said, so Squeeze employes a serious,

no-nonsense font. In terms of brand

voice, Helvetica body copy lends author-

ity and a modern feel.

Headlines No smaller than 50pt (Squeeze isn’t shy.) Body

copy no smaller than 10pt. Maintain leading of 1:1.9 ratio

(10pt type = 19pt leading).

3.3


Yes. Very good.

The old logo (ug).

Yes.

Yes.

No.

Be careful.



No.

Yep.

No.

Sure.

No. You’re fired.







Getting More

Med

ia M

ix









For headlines, use colors or either 50%

or 100% black. For body copy, use

100% black unless copy is over a color,

in which case use white (consider us-

ing a larger body copy point size here).

Screens of black and green may be

used but not screens of red.

Color CMYK: 0 100 100 0RGB: 236 28 36

CMYK: 0 0 0 100RGB: 0 0 0

CMYK: 75 5 100 0RGB: 64 175 73

3.4

Visual elelents used in Squeeze deliv-

erables of other brand items should be

consistant with those presented here as

examples. One over-arching qualifier,

however, shoudl be universally applied:

all imaery should be of high quality.

Squeeze makes use of dynamic, colorful images of smoothies, juices, and juice-infused waters splashing, spilling, and other-wise spraying across a page. In general, this imagery is shown over white. When not shown over white, careful clipping should be used in order to give a natural ap-pearance.

Photography of people should always be at least one of the fol-lowing: sexy, formal, or athletic. Be sure that photos of people are well-produced and do not look like snap-shots.

Images of fruit and vegetables are to be used as both graphic el-ements and literal illustrations of ingredients. Be sure that all fruit and vegetable photos show ideal, flaw-free foods.

Visual Elements

3.5

Smoothies & Foods

Splashes & Splats

Sexy, formal, athletic

3.6

Sexy.

Solu

tion

s Billboard 4.1

Print Ads 4.3

Website 4.5

Social Media 4.6

Reusable Cup 4.7

Billboard

4.1

In order to quickly establish Squeeze

as a completely different company from

Inta Juice, advertising deliverables like

this sexy, edgy billboard were devel-

oped. This design appeals directly to

corporate go-getters while maintaining a

smart, clean layout and intriguing ambi-

guity. The question one asks on seeing

this is “oh? how do I get more?” The

answer: Squeeze.com.

4.2

As mentioned earlier in this document in

the Design Research section, Squeeze

is laying claim to a more adult, edgy

brand voice, similar to that of Mercedes-

Benz. The print ad shown opposite is

one example of an ad which speaks in

the language of corporate america (us-

ing a Venn diagram), yet says something

quite edgy within that ironically dry pre-

sentation. There is humor in that irony,

humor only those familiar with Venn

diagrams will get, making the Squeeze

brand voice pleasantly in-group.

Print Advertisement

4.3

Doesn’t taste like trash. I mean, really. Food shouldn’t be punishment. Food should be delicious.

Key:

Put this in your mouth.

Prepared quickly, yet is not pulled from a greasy aluminum sheet under a heat lamp.

Really, actually healthy. Not just “low fat” while high in every other horrible thing.

Squeeze smoothies and juices. The perfect food. You want this in your mouth.

4.4

Highlighting a “Qommunity” section

and allowing users to create their own

customizes smoothie and drink recipes,

the Squeeze website provides a connec-

tion to other Squeeze tribe members,

and the control & customization savvy

customers demand.

Website

4.5

Social media is an important part of any

serious ad campaign. Today’s custom-

ers expect to be able to make a connec-

tion with their favorite brands, especially

on Facebook.

Squeeze will make use of social me-

dia by announcing new events, menu

items, or features on Squeeze.com

on Facebook. Copy written for social

media will be brand-voice-accurate,

meaning smart, grammatically correct,

and slightly edgy. This is an important

point. In terms of brand management

and the consistency of brand voice, it is

especially important to remember that

posts made to Facebook are seen as

having been spoken by the Squeeze

brand itself. Therefor, posts to Facebook

or other social media sites should be

written by ad writers, not web adminis-

trators.

Social Media

4.6

Squeeze branded re-usable cups will be

laid out in such a way as to maximize a

user’s pride. “Get More” and the specific

purpose of that customer’s smoothie are

prominently displayed above the area of

the cup typically covered by a hand.

Below the stated “Size & Strength”

header, as both an explanatory element

and a vector to reinforce brand voice,

copy reads “smoothies designed with

this macronutrient profile are ideal for

reaching goals associated with strength,

size, and the subjugation of opposition.”

Similar to the Venn diagram print adver-

tisement, edgy copy rests ironically in

formal presentation.

Anyone who goes regularly to Starbucks

and walks away with a Starbucks cup

knows what it’s like to consider one’sself

part of a brand. Starbucks cups are tem-

porary starus symbols. Squeeze cups

will be, too.

Reusable Cup

4.7

Text References

Bonneville, D. (2011, March 21). How to choose a typeface. Retrieved June 22, 2012 from

http://www.smashingmagazine.com/2011/03/24/how-to-choose-a-typeface/

Business News. (2011, December 09). Branded mobile apps may be advertising on steroids.

Retrieved June 24, 2012 from http://www.businessnewsdaily.com/1771-branded-mobile-

smartphone-apps-powerful-advertising.html

Cathcart, G. (2012, March 11). Gone meta. Retrieved from http://www.gonemeta.com/offline/gone-meta/

Color Matters. (n.d.). The meanings of red. Retrieved June 5, 2012 from

http://www.colormatters.com/red

Franchise Help. (n.d.). Best smoothie franchises in usa in 2013. Retrieved August 12, 2012 from

http://www.franchisehelp.com/industry/smoothie-franchise

Hohmann, G. (2012, January 31). Inta juice owner opts not to renew its lease. Retrieved June 15,

2012 from http://www.dailymail.com/News/Kanawha/201201300139

Schwab, R. (2006). Inta Juce scores big. Coloradobiz, 33(4), 16.

Schwab, S. (2011, March 31). Finding your brand voice. Retrieved June 10, 2012 from

http://www.socialmediaexplorer.com/social-media-marketing/finding-your-brand-voice/

Steffens, G. (n.d.). Strategies for selling to upper class american society. Retrieved June 12,

2012 from http://www.gaebler.com/Strategies-for-Selling-to-Upper-Class-American-Society.htm

Wheeler, Alina. Designing Brand Identity: An Essential Guide for the Whole Branding Team,

3rd Edition, 3rd Edition. Wiley Custom Select, 9/7/09.

Image ReferencesImage Name Copyright/creditMartial Arts in the Desert Patrik GiardinoFruit Smoothie Mark LundFruits Irena Georgievaclose-up of a young woman drinking a smoothie with a straw StockbyteBlue paint splash Vladimir VladimirovA mid adult woman drinking a glass of fruit juice i love imageshandsome muscular man in gym Geber86Oranges with splashing orange juice on white background, close up Foodcollection RFsliced kiwi on white Siri StaffordGrapefruit juice splashing out of bottle on grapefruit Foodcollection RFred paint splash Vladimir VladimirovGlass of Milk Splash Jack Andersentomatoes sliced in half George DoyleA woman wearing red lipstick drinking from a red straw Lena ClaraSplashing orange juice (close-up) Kroeger/GrossOranges with splashing orange juice. Jack AndersenLemon on juicer Influx ProductionsOrange juice splashing out of glass, close-up Foodcollection RF Two businessmen fighting Rachel WatsonWoman sucking on a strawberry Marco JÃ¼rgensTropical smoothie in a big blender Chris TurnerMango with splashing mango juice Foodcollection RFSmoothie in blender, overhead view George DieboldSliced Lime Lee PettetCherry single with stem RedHelgaRed juice anna ramon photographyDetail of classic red sports car and reflections Maciej NoskowskiYoung girl in sports car Rob McCollred paint splash Vladimir VladimirovBreakfast Beverage Pour Overhead Jack AndersenUpside Down slice of Apple Alex CaoTwo 10 Pound Chrome Dumbbells Lucidio Studio, Inc.Orange Carlos Alberto PhotoFemale athlete stretching, rear view, studio shot Siri StaffordLemon Fotosearch ValueOrange Slice Jonathan Kantor StudioClose-up of woman biting lips Irene LamprakouWheatgrass with exposed roots Thomas Northcutberries adam smigielskiLemon slice, front view Burazinred paint splash Vladimir VladimirovPear with splashing pear juice Foodcollection RFA runner stops to tie his shoe Noel HendricksonBusinessman pointing Image SourceYoung athletic couple running on lawn having fun. Sebastian PfuetzeYoung woman biting into lettuce Dimitri VervitsiotisBusinessman sitting on conference room table Monashee FrantzSlices of fruit NINA MOURIEROrange juice splashing on orange against white background Foodcollection RFSingle black cherry and stem Creative CropYoung woman exercising on an exercise bike StockbytePortrait of a girl eating strawberry Anastasia Abramova Photography

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