marty page - event management portfolio

C O N T E N T S

SECTION 1 Perth College Music Video Contest

1. Branding

2. Evidence of Stakeholder Dialogue

3. Outcome of Event

SECTION 2 Movember Two’s Up

1. Event Concept

2. Branding

3. Marketing Strategy

4. Evidence of Implementation

5. Evidence of Feedback

6. Outcome of Event

7. Budget

SECTION 1

PERTH COLLEGE MUSIC VIDEO CONTEST

1. BRANDING

The Website

2. EVIDENCE OF STAKEHOLDER DIALOGUE

Email from Torrance Productions arranging sponsorship of event.

Email from Creative Scotland regarding judging panel.

3. OUTCOME OF EVENT

Initial interest in this event was rather high, and from the research I carried out in the planning

stages people were showing a positive response to the idea of the competition. However, once

implementation began, interest disappeared and people who initially displayed interest in this event

decided that they no longer wanted to take part.

A lack of interest VIA face to face conversations and nil response to promotion through the website

and Facebook, added to the trouble which was faced in securing a venue due to either no responses

or unavailable dates from prospective venues, meant that the decision was made to cancel the event

and progress with the contingency plan.

The contingency plan was to hold a series of charity events for the Movember charity campaign,

which became known as Movember Two’s Up.

SECTION 2

MOVEMBER TWO’S UP!

1. EVENT CONCEPT

The Movember charity is a movement which originated in Canada, where during the month of

November men would gain sponsorship to grow moustaches to raise money and awareness of men’s

health issues such as testicular and prostate cancer. I had decided to take part in Movember this

year myself and decided that as a contingency to the Music Video Contest a series of events could

take place to raise additional money for the charity.

The event would consist of either two or three separate events all featuring live music at the

forefront of the activities. I decided that due to time constraints that hosting two events would be

the most logical decision, and thus Movember Two’s Up was created. The event consisted of two

events, both held in different venues and featuring different genres of music at each. The first event

would feature a full band set up consisting of a line-up of 4 bands. The second event would feature

an acoustic set up featuring a line-up of 6 artists.

Money would be raised through ticketing. Tickets could be purchased individually for each event or

paid on the door, or alternatively a ticket which would give entry to both events could be purchased

for a reduced cost.

Beat Generator was chosen as the venue for the full band event and The Doghouse was chosen as

the venue for the acoustic event, both in Dundee.

2. BRANDING

3. MARKETING STRATEGY

The marketing strategy consisted of two formats, social media and posters.

The social media campaign took place on Facebook and Twitter, Twitter mainly being used to notify

of specific events in the dates between launch and execution and Facebook as the main hub of

communication between the public and myself. Events for both nights were set up and people were

invited and encouraged to interact with the page to gain more awareness for the campaign.

As seen within the branding section, I tried to keep my event branding somewhat consistent with

the actual Movember campaign materials. Posters were designed, printed off and handed to both

venues who agreed to post them around their own venues and various point throughout Dundee. I

also posted them within other locations around Dundee such as local take away restaurants where

gig posters are regularly posted to try and raise awareness on a more passive basis with people who

might not have awareness of the social media campaign.

4. EVIDENCE OF IMPLEMENTATION

Messages between Beat Generator and myself.

27 October, Beat Generator

Hi Marty,

The venue costs £150 to hire - this would include the full p.a system, sound engineer and stage

lights.

I would also include the gig in all web site and mailing list advertising.

Ta John

2 November, Marty Page

Hi John.

Can I just confirm that Sunday 27th November is still available for booking?

Marty

2 November, Beat Generator

Yes - Sun 27th Nov is still available.

Ta

John


Awesome, would I be able to put in a booking request for that date?

Marty


Hi Marty,

Just to confirm I am holding this date for you - thats it booked.

ta

John

(These messages confirm the date and cost of hiring the venue.)


20 A3 landscape posters

10 A3 portrait posters

10 A4 portrait posters

Could you post them to the following address:

Beat Generator Live !

70 North Lindsay Street

Dundee

DD1 1PS

Thanks

John

(This message confirms the numbers of promotional materials needed.)


Hi Marty,

Are you sure you still want to run with this event ?

I can't see any of the bands being able to attract anyone to the gig - it's not easy getting people to

gigs and unless the bands are putting the effort and work into pulling a crowd I think you will really

struggle to get anyone to the gig.

Do you have funding for this event ?

If the band's don't pull anyone I will still require the £150 hire charge for the venue - just letting you

know as I think this will probably struggle to generate sales.

What you really need is a promise from all the bands that they will pull a crowd and bring their

mates - otherwise they will be playing to an empty room.

Not what you wanted to hear, but just being honest and realistic.

Ta

John


Hi John.

What would you prefer I do? Obviously, it is your venue and you have final say, so what is your

preference?

Marty


Hi Marty,

Unless you are confident of getting a crowd I would lean towards cancelling the event.

As things stand, unless the bands are willing to put an effort into this get their mates to the gig they

will almost certainly be playing to an empty room.

I can't afford to open the venue for a hire charge of £150 if there are no customers.

I am not keen on running with this unless the bands have given you some strong indication they will

pull a crowd - I know how these things work, and I have a feeling the bands would arrive and be

happy to play the gig, but for this to work they'd need to also bring an audience.

I think you should contact the bands to find out if they are bringing their mates to the gig - local

bands are normally provided with tickets to sell to their mates to help pull a crowd - if they don't

have tickets then the chances of their mates going are very slim.

Ta

John


Hey John.

I have discussed this with one of my lecturers about the likelihood of this being a success if it goes

ahead and we've both came to a similar conclusion to you. I can appreciate that you have to think

about your business first and I don't want to sit here and say I can guarantee a crowd which might

not actually happen.

With this in mind, I think it would be best to pull the gig. I want to apologise for all this and I hope

that it wouldn't put you off working with me in the future.

Marty


Hi Marty,

I understand what you are saying and I am keen to make any event you organise a success - no one

wants a charity gig running at a loss or attracting anyone.

I think perhaps if you had more time to organise the event it would have been a success - it's never

easy getting a good line up of bands who can pull a decent crowd at such short notice.

If you decide to organise a similar event in the future I would be happy to run with a show - allowing

yourself more time to plan ahead, promote and market the event would help towards making it a

success.

I think we have all reached the right decision - I certainly don't like turning business away, but I also

don't want to see the event losing money .

I would be happy to discuss any future proposals you may have and offer any help possible to make

it a success.

Ta

John

(These messages show the end dialogue showing why we decided to cancel event one.)

Emails between The Doghouse and myself.

Marty Page Oct

26 Hi Sarah. My name is Marty Page and I am currently in the process of organisi...

Sarah Hill [email protected]

Oct 31

to me

Hi Marty, Unfortunately all we have left in November are Mondays and Tuesdays. We do however have some available dates in December, if this is of any use, just give me a shout back. Cheers Sarah

Marty Page

Oct 31

to Sarah

Hey Sarah.

Thanks for replying. Mondays and Tuesdays could work. What are the dates you have available and what would the costs be?


Oct 31

to me

All Mondays are avail and all Tuesdays except for 8th are avail. Costs would depend on variants of booking. Are you local could you pop into pub at any point for chat? Cheers Sarah Sarah Hill E: [email protected] T: +44 (0)1382 206812 DD: +44 (0)1382 206812 M: +44 (0)7722508845

mailto:[email protected]

tel:%2B44%20%280%291382%20206812

tel:%2B44%20%280%291382%20206812

tel:%2B44%20%280%297722508845

From: Marty Page [mailto:[email protected]] Sent: 31 October 2011 15:42

To: Sarah Hill

Subject: RE: Booking Enquiry

Marty Page

Oct 31

to Sarah

I am indeed local, and I'll be able to get in tomorrow afternoon around 5/5:30 pm if that would be any good?


Oct 31

to me

5pm would be good, I have to be somewhere else by 5.30, so if all good will see you tomorrow at 5pm. Cheers Sarah From: Marty Page [mailto:[email protected]]

Sent: 31 October 2011 17:05

Marty Page

Nov 2

to Sarah

Hi Sarah, hope you're well. Following on from yesterday's conversation, I would like to confirm my booking for Monday 28th November. I should have posters done in the next couple of days so I can drop some in once these are done. If there is anything you need me to do or any information I will need then just drop me an email and let me know. Thanks!

(These emails show the booking process of securing the date for the second part of the event.)



Selection of emails sent to prospective bands.

More dialogue took place to book more of the acts who participated in the events, including Amy Rayner, Eilidh Hadden, Conor Fleming and Steve Miller

which was all organised VIA Facebook. Around 20/25 artists and bands were contacted in total over a couple of weeks.

Photographs from Part 2.

Evidence of money raised and donation.

Bank account screen shot.

Movember donation page screen shot.

Tax receipt from donation.

Timeline (Overall and on the day)

MovemberTwosUp Movember Two's Up

Hey... Molly McCabe... That's you on stage! Sounds awesome! 28 Nov


Little bit of Jackson 5 from Amy Rayner. Awesome! 28 Nov


Watching a rather mesmerising set by Esperi. Just beautiful! 28 Nov


Steve Miller has just taken to the stage. Sounds great! 28 Nov

https://twitter.com/#!/MovemberTwosUp

https://twitter.com/#!/MovemberTwosUp/status/141296689418997760








Second performance down... A great set from Conor Fleming! 28 Nov


Eilidh Hadden finished an amazing set. One down... 5 to go! 28 Nov


Wow... It's been a while. But tonight is through night. Updates as the night goes

on! 28 Nov


Oooo... posters! pic.twitter.com/KvhiGZHD 10 Nov


I hereby pledge, that for every 20 likes we get on Facebook I will donate £5 of my

own hard earned cash. Get liking, get empty my bank. 8 Nov


Events to be launched very soon! All the details will be on our Facebook page.

Search for 'Movember 2011 Two's Up' and get liking! 8 Nov


We're now on Facebook! Search for 'Movember 2011 Two's Up'! Get liking! 8 Nov


Movember Two's Up booking taking place! Some rather swanky announcements

to come! 7 Nov








http://t.co/KvhiGZHD











03/11/2011 - second venue confirmed! Monday November 28th at The

Doghouse, Ward Road, Dundee! 7 Nov


02/11/2011 - first venue confirmed! Sunday November 27th at Beat Generator

Live, North Lindsay Street, Dundee! 7 Nov

»


Hello world! Movember Two's Up up and running! 7 Nov

Twitter feed timeline.

TIME TASK 19.00 Load in

19.15 – 20.00 Sound check.

20.30 Eilidh Hadden

21.00 Conor Fleming

21.30 Steve Miller

22.00 Esperi

22.30 Amy Rayner

23.00 Molly McCabe

23.30 Load out

On the day timeline.







5. EVIDENCE OF FEEDBACK

Stakeholder feedback was requested from The Doghouse, however at the time of compiling the

evidence for this portfolio the feedback has yet to have been received. Verbal feedback on the night

itself stated that:

The venue was happy with the turnout even though it was low as all they usually get on a

Monday night is a couple of regulars.

Quality of all the artists who participated in the event was high and well received.

Overall, they were happy with the night.

Feedback from performers was requested and the following was received:

Conor Fleming: the felt the charity acoustic night went very well due to the high quality of the other

acts selected to play and the chilled out atmosphere and good service in the venue. The sound

engineer was easy to communicate with and i could hear myself clearly in the monitors when i was

playing.

Eilidh Hadden: it was a fantastic night at a great venue and a much appreciated opportunity and

experience.

Amy Rayner: I thought the event was really well organised and ran very smoothly. It was really

relaxed which put me at ease as a performer and Marty gave me loads of information before the gig

which was really helpful. I really enjoyed playing and watching the other acts. P.S. Marty has a sweet

ass beard.

Chris Marr: The show was well organised and there was good communication prior to the gig and on

the night there was a good sound person and host. The host was very accommodating in regards to

stage set up and space, and had booked a varied line up of artists to perform. It was a pleasure to

play and I hope to work with them again.

6. OUTCOME OF EVENT

As seen within the evidence of implementation section, the first part of the event did not run. Due

to the short notice of implementing the contingency plan, trying to secure bands who would be able

to bring a crowd proved difficult and Beat Generator were not comfortable with hiring the venue

without guarantee that I could bring a crowd to the venue. This was obviously a consideration I had

to take on board as the venue would potentially lose money and from an economic perspective this

is just not acceptable. I feel for this reason, cancelling the first part of the event was the right thing

to do as it has maintained the positive relationship I have built up with the venue.

The second part of the event which did run went well. All those who attended enjoyed the show

and the calibre of performers was extremely high. It wasn’t as busy as I would have ideally liked it to

have been, with an estimated 15 people in attendance. However I did managed to raise £115 for the

Movember charity, partly thanks to the decision of The Doghouse to waive the arranged £50

booking fee.

Overall I am pleased with how the event ran, although obviously there are things that happened

which didn’t exactly go to plan, which will be explained within the evaluation report.

7. BUDGET

DETAIL £ NOTES Income

Donations and on-the-door £115.02

Expenditure

Venue booking charge £0.00 Venue decided to waive the booking fee on the night.

Promotional materials (posters) £0.00 Poster cost was nil due to using college reprographics.

Performers £0.00 Performers played for free for charity.

TOTAL £115.02

marty page - event management portfolio

Documents

sponsorship of event

acoustic event

band event

event concept

outcome of event section

outcome of event initial

movember twos

series of events