maruti estilo case study
TRANSCRIPT
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Presented by:
Markigence Communications Pvt. Ltd.
411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India
Tel: +91-11-45527530 | [email protected] | www.markigence.com
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Strategy
• Contests on Facebook on themes varying from Guess who’s COMING ALIVE? to introducing and naming CTDs- Hottie and Nottie.
• Follow through on TVC – with promotional videos, contests and other activities revolving around the CTDs.
• Ran a campaign where the CTDs went missing. The hi-tech characters had to be found to win a cash prize worth Rs. 1,00,000
• Ran a promotional campaign (application based)around World Cup- Become part of Hottie or Nottie squad
• Interactivity on popular blogging sites and forum discussion participation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Guess who’s coming alive Contest; Based on the theme ‘Come alive’
• It was a pre launch teaser campaign based on the new theme ‘Come Alive’
• Was executed when the new Estilo was about to be launched.
• Users were given hints and asked to guess who was coming alive?
• Everyday Estilo t-shirts were given to the closest guess
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Conducted a series of contests combining with the ATL activities with huge participation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Conducted a series of contests combining Digital with BTL Activities
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Find the missing Hi-Tech Characters Contest
• Users were given hints on Facebook and asked to spot the missing hi -tech characters.
• The one who could spot them won a cash price worth Rs.1 lac
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Name to Fame Contest; Based on naming the CTD’s.
• It was a month long contest based on naming the CTDs
• Users were asked to give the characters a funny, cute or an innovative name.
• Received huge response, winner was chosen from Facebook interaction
• The chosen name for the CTDs was HOTTIE and NOTTIE
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Other applications; Based on Hottie and Nottie
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Other applications; Based on Hottie and Nottie
Thank You
Divya Chawla
#+91-989940774
Markigence Communications Pvt. Ltd.
411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India
Tel: +91-11-45527530 | [email protected] | www.markigence.com