Management Information System

Group members

Mayank bansal (B-49)

Mayur sawlani (B-50)

Arif akhtar (B-51)

Md. Zoheb .f (B-52)

Navin khaware (B-53)

Neeraj raghuvanshi (B-54)

Overview

IntroductionMISCase study of Maruti Suzuki Car Sale

ProcessFlowchartRecommendations

Introduction

What is mis?

Important points

Integration & Streamlining of business processes

Process adherenceStructuring, storage & retrieval of

data. Instant generation of Business

analysis report, MIS control/monitoring.

Man and machineSupport operations, management

and decision making

Role of MIS

Collection of Appropriate data

processed

Appropriate destination

MARUTI SUZUKI Started as Joint Venture of Indian govt. and Japan's Suzuki

53% Market share in Indian Cars.

5 Million cars running on road.

Cars manufactured and sold- Maruti 800

Maruti Zen Maruti Alto Maruti Swift and so on ……

Sale process of Maruti Suzuki

• Maruti Suzuki sell its car through showroom across India.

• Apart from selling car it also provide services facility to its car owner like – Insurance, Finance, Exchange, True Value, Driving School

What are the steps taken by Maruti to sell its car to the customer ?

Team forming

There are 7 to 8 teams. Every team has one leader and 5 members. i.e.

A1 Maruti 800 A2 Alto, Zen and Wagon R A3 Esteem , Baleno

Corporate Team tie-ups with Big companies, Govt. depts.

Teams for Banks for employees of different banks and foreign banks

Sources of customer

The customer’s normally come by 3 sources-

source

Walk-in

ReferenceTelephone

The DSE collects customer’s

1. Name

2. Contact Number

3. Address.

4. Car Interested

Customer identification

Identification of customer is done according to- Usage Requirement Repayment option Year of repayment Middle class, C.E.O etc

Customer Interaction System

All data collected by the agent is processed in a system called C.I.S.

All daily inquires are feed in the system

Appointments are taken accordingly

Whether trade or cash discounts are given or not ?

Discounts are offered only by the company

Individual show room owners are not allowed to give discounts

Mystery shopping

Fine- 500000-100000

Sale takes place

What services does M.U.L provide to its customer ?

Maruti provides different schemes such as- Mega service camps Auto scalps Customer Care Meets Insurance Finance True Value Exchange Driving School

One –window – concept #

Work done after saleAfter every sale the company representatives contacts the

customer within 48 hours for ‘POST SALES FOLLOW UP’

The company takes feedback about the location, the DSE behavior ,etc

After 15 days Maruti Udyog Ltd calls up customer for feedback.

Follow-up call & Reminder for Service

Dealer Management System

All the data collected by the various dealer, showrooms is processed in D.M.S.

showrooms

Dealers

collection Data processed D.M.S

TEAM

PUBLICCORPORATION BANK

A1 A2 A3

CIS

APPOINTMENTPERSONAL

VISIT

REQUIREMENT

1

2

REQUIREMENT

YES NO

ORDER BOOKING

CASH BANK

SELLFORMALITY

DELIVERY

DMS

1

2

Recommendation

Two way flow of information.Tourism, Hospitality, BPO.DIRECT MARKETING.Database for future contact.Prizes for future feedback.Team for rural people.

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