maruti suzuki portfolio of a segment cars

8/7/2019 MARUTI SUZUKI PORTFOLIO OF A SEGMENT CARS

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NAME:NARESH SHARMA,ARUN KANOJIA,NARENDRA CHAND,ROHIT RANA



y MUL was a joint venture created in February 1981between Japans Suzuki Motor Company and theIndian Government when the latter decided to

produce small, economical cars for the masses.y On December 14, 1983, MUL launched the first Maruti

vehicle the Maruti 800. The first model was theSS80, a 796cc hatchback car priced at Rs. 47,500.



y The Indian car market is one of Asias largest and mostcompetitive. Over 1,030,068 passenger cars, multi andsports utility vehicles were sold during 2003/04,

growing the market by 32% (Source: Society for IndianAutomobile Manufacturers SIAM).



y In the 1980s, the Maruti 800 (M800) was Indias firstpeoples car. It caught the fancy of the middle class.

y 1983, has sold over 2.1 million units. Even though

competition predicts that the A segment is dying, theM800 continues to sell an average 12,000 units permonth.

y The rugged Gypsy is a front-runner in the 4WD

segment in Africa, and the Alto in Europe has wonseveral awards overseas.



A1< 3400mm (also in LPG)796cc

A2 (3401-4000mm) 796 cc

3401-4000 mm) 1061cc

A2 (3401-4000 mm) 1061cc, in LPG also



y MUL manufactures leading models in all segments of the car market. Maruti 800 rules the A1 segment. Inthe A2 segment, it has the Zen, WagonR and Alto,

whose combined sales rose to 176,132 units in 2003/04,up 46% as compared to 2002/03. In the A3 segment, itoffers the Esteem and Baleno, while Omni and Versastake out MULs presence in the MUV market. TheGypsy King marks Maruti Suzukis presence in therough-terrain sector, and up a couple of notches in theluxury SUV market is the Grand Vitara.



y The strategy is based on meeting customer needs. Inthe last 21 years, the company has launched twelvemodels and over 50 variants.

y

Maruti provides complete end-to-end serviceincluding insurance, leasing, maintenance,registration, emergency assistance and accidentmanagement.



y MUL is involved in a wide range of sponsorshipactivities, placing particular emphasis on motor sports.It was the founding sponsor of Raid De Himalaya, and

in its fifth year continues to be closely involved with it.The company regularly holds car rallies for amateurdrivers and aspiring relists. MUL now has plans to hostgolf and polo events



y In 1983, Brand Maruti Suzuki was defined as thepeoples car. These values have remained consistentever since.

y

Over the years, MUL has set the stage for thesuccessful launch of Suzukis international range inthe Indian market, all backed by the inherent valueproposition of high quality, fuel efficiency and,

compared with competition, low price. This formulahas been largely responsible for a new generation of Indian car users swearing by the Maruti Suzuki brandname.



y Strength

y Weakness

y Opportunity

y Threat



y MUL is in a leadership position in the market.

y Major strength of MUL is having largest network of dealers and after sales service caters in the country.

y Strong Brand Valuey product for many segment of market



y No online presence

y Low interior quality in side the cars.

y Government intervention due to having share in MUL.

y Labour Laws and Labour Unions are not in a goodform in India.



y Acquisitions

y Innovation

y Online

y Product and services expansiony Takeovers



y Competition

y Cheaper technology

y External changes (government, politics, taxes, etc)

y Lower cost competitors or importsy Price wars

y Product substitution



y MSIL's long awaited tryst with the high-end sedanclub now comes to life in the form of its stunning newKizashi. Priced between Rs 16.50 - 17.50 lac for its two

variants on offer, the sporty yet elegantly designedKizashi is now open for bookings across Maruti Suzukidealerships with a Rs 50,000 deposit



THANKING YOU

maruti suzuki portfolio of a segment cars

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