marvel corporate presentation may 07
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TRANSCRIPT
www.marvelinternational.com
www.marvelinternational.com
Original & Historic
• Born in October 1939 - SUBMARINER & HUMAN TORCH set the world alight!
• 60 years of story telling by Stan Lee and the mighty Marvel bullpen
• 40 years of animation, toys and consumer products
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Rich & Complex
• 45 years of continuous plot evolution
• Single fictional universe of inter- relating characters and inter- twining stories all under one brand
• 5,500 characters: Heroes & Villains, Friends & Relations
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Young & Old
• Adults: Grew up with Marvel characters
– Buy fashion apparel, collectibles, accessories…
– Adults love the comics
• Kids: Exposed to the movies, animation, books and video games
– Buy toys, school accessories, casual apparel, sleepwear, novelties…
– Kids love the comics
“CRADLE TO GRAVE” APPEAL
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Here & Now
• Movies: – worth in excess of $4.5bn
at Box Office
• Toys: – Hasbro – global toy partner
• Comics: – 400% uplift in 5 years
• Video Games: – Activision - over 20 million sold in 3 years
• Consumer Products: – over $6bn in sales at retail
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Comics Resurgence
• Marvel Comics – 55% U.S. market share –
20 million monthly readers across Europe
• Spectacular Spider-Man - UK kids magazine
- 40,000 every 3 weeks; now launching
across Europe & Latin America
• Marvel Rampage – Marvel lifestyle
magazine targeting kids 7–12. The UK’s top
boys action lifestyle magazine and now pan-
European
• Marvel Pocket Books format hitting book
stores pan-European including in schools
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30 Years of International Publishing
Local language comics in 50 countries
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Publishing Program
Little Kids
Big Kids
Meredith, Readers Digest, HarperCollins, Brighter Child, Publications Intl. Dorling Kindersley, Lee, Klutz, Scholastic
Simon & Schuster,Becker/Meyer,Simon & Schuster, ChronicleBooks,Eaglemoss, Templar,TitanBooks, Newmarket Books, Levin,Quirk
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Spider-ManSpider-ManEvergreen
Classic and Movie
Marvel HeroesMarvel Heroes2nd Evergreen
Marvel brand legacy and combined global activity
Super Hero KidsSuper Hero KidsPre-school brand to leverage
emergent demographic
Entertainment Entertainment BrandsBrands
MOVIES Animated Series Direct 2 Video
Marvel RetroMarvel Retro Silver Age for baby boomers, collectors
& fashionistas
Brand Licensing Strategy
Classic
Mass
Event
Niche
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The Amazing Spider-Man
Classic Style Guide Swinging Back Into Licensing 4Q 2007
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The Amazing Spider-Man• The post-Spider-Man 3 art style • Spider-Man continues to be the top selling boy's brand in all major product categories • All new TV supported toy line from Hasbro • New Activision Video game to be released • All new style guide
•NEW ANIMATED SERIES (2008)
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Target: Boys aged 6-12
• Marvel’s co-mingled brand of top 20 most popular characters
• Marvel fans have multiple favourite characters amongst both Heroes
& Villains
• Provides retailers with variety within the reality of limited shelf
space
• Supported by: Publishing, theatrical releases, direct to DVD releases, and interactive games.
Benefits from all Marvel Activity
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Marvel Animated Movies
• The first-ever animated full length movies from Marvel!
• 3 direct to DVD releases scheduled per year
- The Invincible Iron Man-January 23, 200
- Dr. Strange – August 14, 2007
- Teen Avengers - March 2008
- Marvel Animated Feature #6 - October 2008
- Marvel Animated Feature #7 - Feb. 2009
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What?
• Spider-Man and Friends is Marvel’s pre-school family
• Target: children 18 Months – 5yrs
Why?
• A kinder, gentler Marvel for young fans!
• Inspirational characters with linear storylines and heroic (good guys) personalities.
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Softer Design, Relevant Environments
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www.marvelinternational.com Category Focus
• Toys
• Apparel
• Personal Care
• Food Categories
• Kids Electronics
• Home Décor
• House wares
• Publishing
• Newly launched dedicated monthly pre-school educational magazine from Panini
• All your favourite Marvel characters appearing in child friendly adventures & activities
• Superb educational content covering creativity, communication, maths, spelling & more!
• Target: Boys aged 3-6
• 85,000 circulation available at Tesco and Morrisons & independents
www.marvelinternational.com All New Toyline From Hasbro Toys
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Marvel Retro
• Cover art, iconic images
• Panel art and speech bubbles!
• Artwork from 1960 – 1975 “The Silver Age of Comics”
• Recognition: the stories we read, the characters we love, the images we recognize “That’s MY Marvel”
• Induction: retro is kitsch, vintage is cool; It’s hip to be square
• Target: 16+ cool, comic aficionados
Marvel Retro - Back to the Future
Marvel Movies
MARVEL MOVIES
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Marvel Movies
• Marvel – Home of the Super Hero Movie
• No.1 at realising from page to screen
• Marvel Characters – Public loves the fallible Super Hero
• Studio support (X-Men 3 and Spider-Man 3 were Fox and Sony’s respectively, most expensive releases to date)
• Result = Over $4.5bn at Worldwide Box Office
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Movie Blockbuster Success
( $ in Millions)
Movie U.S. Box Office Intl Box Office Total Box Office
Blade $70 $58 $128
Blade 2 $82 $69 $151
Daredevil $103 $77 $180
X-Men $157 $137 $294
Hulk $132 $110 $242
Blade Trinity $53 $77 $130
X-Men 2 $215 $192 $407
Spider-Man $403 $404 $807
Spider-Man 2 $403 $418 $821
Fantastic Four $155 $175 $330
X-Men: Last Stand $234 $220 $454
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… And More Movies Coming Soon!
2007 Feb Ghost Rider (Sony)2007 May Spider-Man III (Sony)2007 June Fantastic Four: Rise of the Silver Surfer (Fox)2008 May Iron Man (Marvel)2008 Summer Hulk II (Marvel)2008/9 TBC Captain America (Marvel)2008/9 TBC Wolverine (Fox)2008/9 TBC Nick Fury (Marvel)2009/10 TBC Thor (Marvel)2009/10 TBC Namor - Submariner (Marvel)2009/10 TBC Iron Man 2 (Marvel)2010/11 TBC Spider-Man IV (Sony)2010/11 TBC The Avengers (Marvel)
All dates and titles Subject to change
BACKGROUND• Spider-Man captured 1st place as the #1 movie in
2002
• Spider-Man 2 the largest opening week of any movie EVER!!
• LARGEST OPENING WEEKEND $114,844,116
• SM2 - The fastest to reach $200 million (8 days)
• Worldwide Box Office: $821,708,551
• Theatrical franchise to date worth over $1.5bn
• In 2006, Spider-Man comics sell over 420,000 units a month (or 5 million per year)
• Over 350 Spider-Man 3 Licensees Worldwide
• US Release: May 4, 2007• Int’l Release: May 2007• DVD Release: 4Q 2007
• Genre: Action Adventure• Target: All Ages• US Rating:PG expected
• Very wide, major blockbuster
• Global day-and-date
• 93 + territories
• Anticipated rating– PG-13
Theatrical Release:
June 15, 2007
Video/DVD:
Holiday 2007
Julian McMahonMichael Chiklis
Chris EvansIoan GruffuddJessica Alba
THE ORIGINAL CAST RETURNS
INTRODUCING THE MOST ANTICIPATED CHARACTER IN THE
MARVEL UNIVERSE
THE SILVER SURFER
• A mysterious, other-worldly character who can absorb and manipulate the universe's cosmic energies resulting in incalculable strength
• The Silver Surfer navigates space, flying at near-limitless speeds on his board
• Cult figure within Marvel Universe, never
before represented in film
• Iconic character that has appeared in a variety of high end products e.g. apparel, stationery & collectibles
Classic Comic Book Representation
New Animated Series!
• 26 x half hour episodes
• UK broadcast partners Cartoon Network and now GMTV
• From industry hot shop Antefilms Production/Moonscoop
(Funky Cops, Code Lyoko, Pet Alien)
• Delivery & Broadcast for Q4 2006
• Cartoon Network Worldwide Cable exclusive for 6 months
Franchise Development – F4
Marvel Slate 2008
Robert Downey Jr. as TONY STARKAcademy Award® & Emmy® Award Nominee (Good Night, and Good Luck, Chaplin)
Terrence Howard as JIM “RHODEY” RHODES Academy Award® Nominee (Hustle and Flow, Four Brothers)
Gwyneth Paltrow as “PEPPER” POTTSAcademy Award® Winner (Shakespeare in Love, Se7en)
Acclaimed director, writer, actor, & Marvel fan favourite..
JON FAVREAU
APPAREL
Kids Headquarters
Mad Engine
Fruit of The Loom
AME
ACCESSORIES
BBC
Disguise
Dimensional Products
Berkshire
BACK TO SCHOOL
FAB
Fast Forward
DOMESTICS
Jay Franco
ELECTRONICS & INTERACTIVE
Sega
FINE ART
Upper Deck
FOOD & BEVERAGE
Decopac
GIFT & NOVELTY
Sideshow Collectibles
Russ Berrie
HOUSEWARES
Zak Designs
PUBLISHING
Sandylion
STATIONERY & PARTY GOODS
Hallmark
SPORTING GOODS
K2
Rand
Spencer Reed
TOYS & GAMES
Art Asylum
Hasbro
Jakks
Mega Bloks
MGA
CONSOLE GAMES
SEGA
US Merchandise Partners Already SignedUS Merchandise Partners Already Signed
Strategic New Animation Initiatives
Television AnimationFrom Method Films– Iron Man– 26 x 30 mins– Anticipated for Q3 2008
JUNE 13, 2008
Film Facts
•Slated for June 27th 2008
• One of Marvel’s most popular characters
• Director – Louis Leterrier (Transporter 2, Unleashed)
• Writer – Zak Penn (X-Men: The Last Stand, Behind Enemy Lines)
• Edward Norton recently announced as Bruce Banner/ Hulk
Synopsis: Since his first appearance in 1962, The Hulk has become one of the
most loved and recognized characters in the world. THE INCREDIBLE HULK tells the story of Bruce Banner, a man with a
powerful secret. When Bruce becomes angry, he transforms into a fury-fueled monster known as the Hulk. After years of living on the run, Bruce Banner has reached a tipping point and is willing to do
absolutely anything to rid himself of his green alter-ego. That is until Bruce learns of a peril even more dangerous than the Hulk. Now, Bruce must come to terms with the fact that the monster within is actually a hero as he fights to stop the devastating Abomination
from wreaking havoc on the world.
US Merchandise PartnersUS Merchandise PartnersAPPAREL
Kids Headquarters
Mad Engine
Fruit of The Loom
AME
ACCESSORIES
BBC
Disguise
Berkshire
BACK TO SCHOOL
FAB
Fast Forward
DOMESTICS
Jay Franco
ELECTRONICS & INTERACTIVE
Sega
FINE ART
Upper Deck
FOOD & BEVERAGE
Deco Pac
Global Brands
GIFT & NOVELTY
Sideshow Collectibles
Russ Berrie
HOUSEWARES
Zak Designs
STATIONERY & PARTY GOODS
Hallmark
PUBLISHING
Sandylion
Meredeth
Trends International
SPORTING GOODS
K2
Rand
Spencer Reed
TOYS & GAMES
Mega Bloks
MGA
Playhut
Hasbro
Art Asylum
Jakks Pacific
Screen Life