marvel enterprises & oracle. marvel’s history 1961marvel comics born with debut of fantastic...
TRANSCRIPT
Marvel’s History
• 1961 Marvel Comics born with debut ofFantastic Four
• 1960-70 X-Men, Spider-Man, Hulk and others born• 1991 Marvel goes public as MRV• 1996 Marvel files for bankruptcy• 1998 Marvel reborn as MVL• 2002-present Turnaround story complete with huge
theatrical hits Spider-Man and X-Men
Marvel Stats
• Library of over 5000 characters
• Sales in 2004 of $513 million *
• Market value of $2.4 billion *
• Approximately 230 employees
* as of 4Q 2004
Marvel’s Structure
Publishing Toys Studio Licensing
• Approximately 60-70 titles published per month• Net sales in 2004 of $86 million• 13% of publishing revenue from mass-market sales
Marvel’s Structure
Publishing Toys Studio Licensing
• Outsourced toy manufacturing• Net sales in 2004 of $213 million• New In-Licensing Agreements
Marvel’s Structure
Publishing Toys Studio Licensing
• Existing Licensing Agreements with Major Studios• Direct to Video Animated Films• Recently Announced In-House Production of Movies
Marvel’s Structure
Publishing Toys Studio Licensing
• Over 500 Active Licensees• Net sales in 2004 of $215 million• Best in Class partners in every major category
Marvel Enterprises
GlobalLicensing System
Rights & Royalties Management
The Challenge• Non-linear approvals • Complex rights structure• Guarantee Tracking• Variable rates and payments• Management requires reports
The Issues
• Manual workflows• Unstructured Rights Tracking• Non-integrated Financials • Inefficient Royalty Processing• Difficult to aggregate data
The Solution• Quoting Approval Workflow • Detailed Rights Configuration• Service Contracts Integration• Custom Royalty Engine• Discoverer Reporting
Royalty Processing and Management
Accounting & Compliance
Research
Check Rights Availability
Check Rights Availability Financial ReviewFinancial ReviewExecutive ApprovalExecutive Approval
Legal ReviewLegal Review Execution of Contract
Execution of Contract
Final Product Approval
Final Product Approval
Licensing Sales Department
Executive
Initial Licensee / Agent DiscussionsInitial Licensee /
Agent Discussions
•Consumer Products Group
• Marvel Signature
Royalty Submission
Manage Royalty Reports
Manage Royalty Reports
•Legal T’s & C’s • Legal•Brand Assurance
Product Approval
Product Review / Brand Integrity
Product Review / Brand Integrity
Legal
•IP Assets to Licensee•Product / Sample Submission
• Validate Rights•Confirm Royalties Calculations
Deal Memo Creation
Process Flow Players
• Access Repository•Collision Checking
Deal Approval/Legal Review
Customer ResearchCustomer Research
Deal MemoCreation
Deal MemoCreation
Finance
Brand Assurance
Licensee
• Proactive Targeting of Rights or Licensees Using Rights repository
Manage Royalties & Open Invoices
Manage Royalties & Open Invoices
• Finance
Assure Compliance
Assure Compliance
• Legal•Finance
Deal Creation / Negotiation
RoyaltyManagement
RoyaltyManagement
• Billing Schedule•Upfront Payments
Deal Approval/Legal Review…Cont.
Marvel Enterprises
Oracle Initiatives
Publishing
ToysHuman Resources
Possibly ECM
Publishing
• Vendor Management & Scheduling• Order Management & Shipment• Invoicing & Revenue Recognition• Talent Work Tracking• Payment Processing• Workflow & Alerts
Toys• Demand Planning• Procurement • Multi-Currency Revenue• Expense Tracking• Logistics Management• Warehouse Management
HumanResources
• Central HR Data Repository
• ADP Integration• Incentive Compensation• Workflow & Alerts• Future Self-Service Access
Enterprise Content Management
• Potential Oracle Solution• Integration with Licensing System• Brand Assurance & Production Workflows• Archiving Process and SAN• Portal for Digital Asset Access and Product Submissions• Reporting
