mary cate shares san francisco
DESCRIPTION
Social Media Manager, Mary Cate Duffy, just got back from a trip to San Francisco to learn more about marketing and innovation. She created a presentation to share what she learned.TRANSCRIPT
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Inman Connect
My time in San Fran
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Things I Learned
• Marketing Best Practices (Mainly Digital)
• Cool Apps • Strategy• Real Estate is Boring
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Slowing down is actually the same as STOPPING
innovation. Keep learning new skills.
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The best open rate for emails is at 7am on Saturday
mornings.
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Need a good calendar app? Tempo Ai is one of the best
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Refresh is the perfect app for networking. Great for realtors
and marketers
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Digital isn’t going away.
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The Right Medium
• The medium is the message• Co-evolve the medium and its message
and the product and its context • Experiment to find new mediums• Think about how to get your innovative
product out to your customers in innovative ways.
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Uberfication means bridging the gap between consumer
and product
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Social Media
• When social media is no longer a shiny object how does it actually MATTER to your business?
• Make an impact on your business with social media
• You CAN source leads on social media. Super valuable content + landing pages = conversions
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Find Your Niche
• Social accounts need a mission. Who are your people.
• What are you sharing? Does it serve that audience? Does it serve that mission?
• Every social account should have a mission, and then sharing content is easy.
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CONTENT IS KING
• Blend content with lifestyle information AND your information
• Show what you know AND your community
• People want to know EVERYTHING • People want hyperlocal information
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Cont.
• Everything is connected• People want control • Create the BEST consumer experience
you can • Actively create the context for your
consumers to understand how your idea fits into their lives
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….
• Content marketing helps a company stay TOP OF MIND, so when the consumer is ready to buy, they turn to you without being forced
• People want to see THEMSELVES in YOUR work. NOT YOU
• Build trust, credibility, & goodwill
client | presentation
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And Some More• Solve people’s problems. Don’t just
solve for their happiness, solve for their success
• Your marketing materials should be what people would pay you for
• What marketing content will your customers THANK you for?
• Be USEFUL in every update
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Helpful is the new viral
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If you have a good enough piece of content, THAT becomes the influencer
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Social Influencers• Influence (is) PROVIDE attention and value
to others • Be generous. The more you give, the more
you get. • Build relationships • Take some time to help the influencer first• Show people you are promoting THEIR stuff• If you are mentioned anywhere- reciprocate!• Influence has completely inverted with social
media. Provide value to others. Shine attention to others
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Remarkable is the new “business as usual”
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Listen, Learn, Care, Serve
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Your Followers
• Everything is about the audience• Are you attracting the right following? • You need people who love how much you
helped them• Know how these people are thinking about
your industry. That drives every decision about what to share
• TREAT THE FOLLOWERS YOU HAVE AMAZINGLY
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In marketing, you want to have as much information as possible. A lack of information
slows down marketing.
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Analytics
• Provide context to your data= knowledge
• Pulling analytics is a great way to enhance your consumer experience
• Don’t just look at vanity metrics (impressions & reach). Measure what you are actually trying to accomplish (leads & conversions)
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Something happens when traditional thinking stops and
innovative thinking takes over, change.
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Consumer Experience• It STARTS with the consumer• Mobile is causing a major shift in the
consumer experience• User experience creates business
opportunities • Create true synergy with the
consumer…make it WE centric not ME• Customer’s expect “frictionless”
transactions
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Focus.• Are you trying “every” possible tactic on
FB to generate leads? Knock it off and get focused
• If you are in doubt, don’t do it. • We are constantly obsessed with the
next “big” thing. Focus on where you are.
• Don’t fear technology • When you are starving, everything looks
good.
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The Brand.
• What fuels your brand? • Do you trust them? • Are they excellent at what they do? • Do they care about me? • As the world gets smaller, branding is more important than
ever.
• People buy from people
• Brands are made up of people. The people are the entire point.
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“We partnerwith people that we feel are brand right for us”
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Change people’s hearts, minds, and actions.
Enchantment. -Guy Kawasaki
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Enchantment
• Always default to yes. How can I help you? • The eyes are the key to a great smile. (No
more botox) • Become a baker, not an eater. • Baker’s do not see other people’s gains as their
loss• Accept others for what they are • Enchant ALL of the influencers • If all else fails, get on your knees
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Canva is amazing.
For all of the “amateur” graphic designers of course
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See?
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You aren’t in competition with your competition, you are in
competition with your customer’s “online time”