mary keel case study
TRANSCRIPT
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IES content
Creating content that is playful and inviting helps to generate engagement and at the same time is educational.
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Each platform is different and requires that you curate your content and voice differently. This is an example of utilizing emojis in a post.
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A picture is worth a thousand words and in this case a bunch of likes. Content doesn’t always have to come from you, sometimes its fun to share others.
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Posting content that is simple, to the point and beautiful tends to go over very well.
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Giraffas was challenged by having a name that was not recognizable or easy to pronounce. So what do you do? You have fun with it and embrace it.
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Asking questions within your content always opens up a plethora of feedback and comments. And that’s the goal, right?
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IES community management
Responding to all user reviews enables us to turn a negative to a positive and show we listen as a “brand”.
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IES community management
Responding to all messaging regardless of whether they tag us or not shows we care what our customers say.
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IES community management
Sometimes we make mistakes and having the ability to offer a quick token of appreciation will turn an unhappy customer to a happy one.
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IES community management
When a customer takes the time to check-in to your restaurant, the least you can do is respond and even engage with them in order to get feedback.
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IES paid media
Creating a free offer Ad can help grow your Facebook platform and drive sales.
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IES paid media
Creating a free offer Ad can help grow your Facebook platform and drive sales.
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IES paid media
Creating a free offer Ad can help grow your Facebook platform and drive sales.
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IES paid media
Creating a free offer can help grow your grow Facebook platform, drive sales and get feedback about new products.
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IES EBlasts
Creating monthly email blasts enables us to communicate directly with our customers and offer incentives and specials.
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IES employee advocacy
Giving back to the community is vital to the brands reputation.
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IES employee advocacy
Creating an internal newsletter for employees allows us to communicate upcoming promotions, announcements and KPI's.
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IES events
Showcasing a behind the scenes point of view and featuring employees shows the real side of the brand and comes across authentic and likeable.
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IES events
Engaging in real time during events allows us to connect with potential customers and shows relevance
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Ultimately, our employees are what makes us great and when they are having fun then we can have fun.
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IES blog
Blogging about recipes, new menu products and current events as it relates to the brand is important to keep generating traffic to the website and SEO.
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IES accolades
Giraffas is a finalist in the 2013 Social Madness South Florida Contest
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Giraffas gets #5 Most Passionately Loved Fast Casual Brand for 2014
THANK YOUMary Keel
Let’s get social @305green