Mary Mahaffy, Science Coordinator John Mankowski, Coordinator

NPLCC Steering Committee Meeting August 29, 2012

North Pacific LCC -- fws.gov/NPLCC

Promotes development, coordination and dissemination of science to inform landscape-level conservation & sustainable resource management in the face of a changing climate and related stressors.

North Pacific LCC -- fws.gov/NPLCC

• Maximize ability resource managers make informed decisions given climate change and related stressors

• Identify and address transboundary, landscape-level natural and cultural resource needs

• Identify priorities for applied science and other information for conservation/sustainable resource management

• Maximize availability and accessibility of data & information about large-scale stressors, impacts to natural & cultural resources, approaches

• Promote identification, use and sharing of science, traditional ecological knowledge, other relevant information

• Promote coordination and efficiency of efforts

• Promote awareness of effects climate change (ERCE)

Science/ Traditional Ecological

Knowledge Subcommittee

Staff LCC Coordinator

Science Coordinator

• Support & info. to SC and all subcommittees

• Oversight of NPLCC

project execution

Steering Committee

Communications & Outreach

Subcommittee

Partnership Liaison Subcommittee

Subcommittees

North Pacific Landscape Conservation Cooperative

Technical & Geographic Teams

(as needed)

NPLCC Partnership Community

(Entities with land and resource management interests in the NPLCC

region)

• Communicate interests and needs to the SC & subcommittees

• Contribute resources

(personnel) for SC and subcommittees

• NPLCC project execution • Use of NPLCC products in

their decision-making • Share information &

resources

Resources & needs

Data, information & products

Direction Tribal / First Nations

Committee • Provide guidance to

Tribal/Native reps. on the SC

North Pacific LCC -- fws.gov/NPLCC

FY 2012 Actions and Priorities

5 Priorities for Funding TEK & Identification Tribal/ First Nations Priorities

Data Management Platform

Priorities and Literature Synthesis for Terrestrial Habitats

GIS Data Layer Inventory/Mapping

Science and Information Sharing Workshops

TEK / Tribal Priorities Funded 7 projects through RFP ($300k with $40K NW CSC) Organized Village of Kasaan Heiltsuk Indian Band Swinomish Tribe Tulalip Tribe Karuk Tribe Yurok Tribe CA Dept. Parks and Rec. (Tolowa descendants)

Tribal priorities related to climate change ($12k) Central Council Tlingit and Haida Indian Tribes of Alaska

Support Tribal/First Nations travel to NPLCC business ($40k)

Data Management Platform Landscape Conservation Management and Analysis Portal (LC MAP): Data management, storage, technical assistance,

training ($35k)

Forums with users (EcoAdapt led, $21k)

Technical Team

Terrestrial Habitats National Wildlife Federation led work ($87K) Web-based forums (3) Expert workshops (2) Synthesis of climate change effects on ecosystems and species

and adaptation approaches Final report October 2013

Mapping Pacific Northwest Riparian Areas (Univ WA, $20k) Western Governors Association – climate adaptation Expansion GNLCC funded project Transboundary Habitat Connectivity (Univ. WA, $10k)

GIS Data Layer Inventory/Mapping Inventory and identify gaps for foundational GIS data

(FWS, $15k)

Transboundary land cover mapping (Univ. AK SE, $20k)

Assistance BC data access and sharing (BC/FLNRO, $20k)

Technical Team

Other Workshops / Forums Third Annual Cross-Border Data Sharing Workshop,

Spring 2013 (BC/FLNRO with Simon Fraser Univ., $30k)

NPLCC S-TEK Strategy Topics Workshops (NWF, $25k)

Climate adaptation and habitat connectivity workshops, WildLinks and Cascadia forum (Conservation NW, $5k)

Pacific NW Climate Science Workshop, Oct. 1-2, Boise (Univ. Idaho, $5k)

Webinars Monthly Science/TEK Webinars July – Conserv. Bio. Inst., PNW Forest Soils- Drought

Sensitive Areas Sept. – Geos Inst., Yale Framework Blueprint for

Conservation Oct. – PRBO, Dist. & Abundance North Pacific Birds in

Context of Climate Change

Focused NPLCC Outreach Webinars Begin in fall for partners

Web site review (John, Daniel) Overview Reactions/Ideas Partner contributions (content, images, etc.) Launch in Sept.

North Pacific LCC -- fws.gov/NPLCC

International Network • 22 LCCs and 8 CSC, 2009 Sec. Order

• Respond to large-scale stressors on cultural and natural resources

•Threats affecting more than one place or species.

•Focus on climate change impacts

•Forum to integrate transboundary efforts

National Scene National Meeting (Denver) March 27-28 -

nationallcc2012.com. National Council Landscape Conservation Team (LCT) – Coordinators and

DC Staff Share-point site

Bi-monthly reports Annual Reports Contacts Charters Possible Steering Committee Chairs working group

Branding guide

Establishing A Network Brand and Identity

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” A successful brand will: Deliver the message clearly Confirm your credibility Connect emotionally with target audiences Establish user loyalty

What is Branding?

A branding voice guide is a tool for creating and communicating a consistent brand identity for the LCC network. It is informed by LCC core attributes and qualities. In addition to defining these elements, the guide includes language explaining how each element should be considered and used in communications. The guide is not a tool for public outreach; it is intended for use within the network to inform and frame communications and product development.

Branding Voice Guide

Mission To function as a North American system of cooperatives providing a forum for developing a shared vision of landscapes that sustain natural and cultural resources; collaborating to implement and refine that vision. Vision To sustain natural and cultural resources valued by the American public for future generations.

Mission and Vision

Guiding Principles create clarity and focus, acting as a compass to define our day-to-day actions. Consider and respect each participating organization’s unique mandates and jurisdictions; Add value to landscape scale conservation by integrating across LCCs, other partnerships

and organizations; identifying and filling gaps; and avoiding redundancies; Conduct open and frequent communications within the LCC network and be transparent in

deliberations and decision-making; Develop shared landscape level priorities that lead to actionable strategies; Develop and rely upon best available science; Ensure that products are highly usable for partners delivering conservation; Use a scientifically objective adaptive management approach in fulfilling the mission.

Guiding Principles

Attributes are values-based characteristics that define who we are and what we do. Encompassing Comprise a vast community of people and organizations Transcend political and jurisdictional boundaries Consider multiple species and ecosystems Build collective knowledge and understanding through best available science Embrace a comprehensive, landscape-scale approach Empowering Create science, tools, information and dialog that enable better solutions Support individual autonomy while functioning as a seamless network Harness strength in numbers – a fabric of connected partnerships Take action Create opportunities

Attributes

Collaborative Connect for a common conservation vision Share science, tools, knowledge and experience with one another A forum for ideas and open dialog Work across programs and boundaries Inclusive and diverse Dynamic Resilience of biological systems Flexible approach accommodates multiple purposes Diverse needs, situations, opportunities and partners Responsive to new information and solutions

Attributes

Qualities describe the personality of LCCs, establishing the unique voice that guides how we talk about LCCs and our work. Credible State ideas with confidence and respect Be consistent across all forms of communication Support information with sound science Be clear and direct; avoid passive constructions Forward-looking Use comparisons, when appropriate, to traditional conservation methods to put LCCs in context Use action words and active speech Emphasize visionary aspects of this new era of conservation

Qualities

Hopeful Frame ideas in the context of positive change Showcase innovative solutions and the positive work of others Use the overall vision as inspiration for framing ideas Engage partners by emphasizing opportunity Inclusive Invite and encourage participation and sharing Avoid jargon and unfamiliar acronyms Emphasize the connected nature of ideas, people, teams, efforts Connect to the reader by introducing new topics in a larger and/or personal context Diverse Emphasize the diverse yet connected nature of ecosystems in the nation Describe the multiple species, habitats and environmental conditions within the LCC Include the perspectives of partners such as native tribes, ranchers

Qualities

A fabric of interconnected partnerships informing conservation that is encompassing, collaborative, dynamic, and empowering. The branding voice guide will include optional formats and guidance for use of a graphic symbol.

Other Topics the LCT is working on White Papers/discussion documents

Vision/Mission/Guiding Principles Marine engagement Tribal/Cultural Resources Conservation Targets Communications

Next LCT in November , New Orleans Congressional briefings (House, Senate, Districts)

Questions/Discussion