mary savoie-stephens & linda gray - may 16th, 2013 “marketing your program internally and...
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Mary Savoie-Stephens & Linda Gray - May 16th, 2013
“Marketing Your Program Internally and Externally:
Communicating with Tweets, Blogs, & Social Media”
In Twitter
Search … Mary Savoie-Stephens …
Take BABTA Survey tinyurl.com/516survey
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Mary Savoie-Stephens & Linda Gray - May 16th, 2013
Current Trends
• First Some Definitions
– Tweet is a message sent or received via Twitter• Twitter is phone texting on the internet…like
micro-blogging – max 140 characters– Blogging - internet posting of articles, usually in 1st
person on daily basis or frequently– Social Media – 96% of Y Gen on Social Networks,
Gen Y & Z – very little if any email, 28% trust peers, 14% trust ads, its about Relationships
– RESULTS to be online via Twitter & BABTA….
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Mary Savoie-Stephens & Linda Gray - May 16th, 2013
WHY SOCIAL MEDIA FOR BUSINESS…
• Email Is Becoming Obsolete• Too Many Unimportant Messages• Hard To Navigate / Organize, especially for Teams• Workforce Personally uses Social Media - Quick –
Real Time Interactions• Uses twitter, Facebook, Instagram, Linkedin,
YouTube, etc.• “Makes Your Company Stronger”….
– Possible better “employee engagement, employee efficiency, marketing effectiveness”
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Mary Savoie-Stephens & Linda Gray - May 16th, 2013
What is Social Media for Business
• GRASSROOTS Communication CHANGE
• Internal Corporate FaceBook!
• In the case of Travel Management – – “Virtual Travel”– Real Time Updates ( Good & Bad) Worldwide– Relationship Building Tool With Suppliers /
Vendors– Not Necessary to Provide Daily Content
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Mary Savoie-Stephens & Linda Gray - May 16th, 2013
Evolution of Business Social Media Success
• CHATTER – product of Salesforce.com
– Road Warriors – Opt In– Started with 50 travelers – now 1800 global members …
over 180 Executives – SVP Exec now believes it is a “must have system”
– “Daily Time involvement is required and so worth it!”– Used by Virgin America – “Virgin America uses Chatter
to connect its employees and to deliver incomparable customer service to its passengers both at the terminal and in the air”.
• JIVE – NetApp, Blue Shield• YAMMER – part of Microsoft Office Division – CWT,
Westfield, ModCloth
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Mary Savoie-Stephens & Linda Gray - May 16th, 2013
Evolution of Business Social Media Success
• GOOGLE GROUPS & GOOGLE +– Opt to follow - Traveler Pull Info– In Emergency can push out
• LINKEDIN PRIVATE GROUPS– Opt In – Approves Who Joins– Manages Content- Posts Several Times A Day– Free
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Mary Savoie-Stephens & Linda Gray - May 16th, 2013
OBSTACLES TO OVERCOME
• INTERNAL TECHNOLOGY REQUIREMENTS• CORPORATE PHILOSPHY ON USE OF
INTERNET – – Travel Policy / Corporate Policy On Use Of Social
Media & Confidentially– Legal & Privacy Issues
• NOT ENOUGH TIME TO PROVIDE CONTENT• NO!!!!!!!!!!!!!!!!!!!!!!!!!
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Mary Savoie-Stephens & Linda Gray - May 16th, 2013
Possible Next Steps
• Research within your organization – chances are …the corporation is working on this project – See if you can join the team
• Educate yourself• Talk to your suppliers / vendors / travelers –
Suppliers talk to your customers …• Develop a Strategic Social Media Business Plan
for your organization / Department – Put it into Action