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Maryann P. Feldman University of North Carolina, Chapel Hill Firm Strategy and the Wealth of Regions

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Page 1: Maryann P. Feldman University of North Carolina, Chapel HillNuada Pharmaceuticals 8. Phase BioPharmaceuticals 9. Pozen, Inc. 10. SARCO 11. Triangle Pharmaceuticals 12. Victory Pharma

Maryann P. Feldman University of North Carolina, Chapel Hill

Firm Strategy and the Wealth of Regions

Page 2: Maryann P. Feldman University of North Carolina, Chapel HillNuada Pharmaceuticals 8. Phase BioPharmaceuticals 9. Pozen, Inc. 10. SARCO 11. Triangle Pharmaceuticals 12. Victory Pharma

Ewing Marion Kauffman

Page 3: Maryann P. Feldman University of North Carolina, Chapel HillNuada Pharmaceuticals 8. Phase BioPharmaceuticals 9. Pozen, Inc. 10. SARCO 11. Triangle Pharmaceuticals 12. Victory Pharma

Motivation • Questions of regional growth & viability

– Why some places grow and thrive? – What factors are instrumental for new firm formation &

growth?

• Need for more theoretical development – Is Silicon Valley the archetype or one archetype? – Boulevard of Broken Dreams

• Appreciate theorizing

– Even our understanding of Silicon Valley evolves – Is Silicon Valley the archetype or one archetype

Page 4: Maryann P. Feldman University of North Carolina, Chapel HillNuada Pharmaceuticals 8. Phase BioPharmaceuticals 9. Pozen, Inc. 10. SARCO 11. Triangle Pharmaceuticals 12. Victory Pharma
Page 5: Maryann P. Feldman University of North Carolina, Chapel HillNuada Pharmaceuticals 8. Phase BioPharmaceuticals 9. Pozen, Inc. 10. SARCO 11. Triangle Pharmaceuticals 12. Victory Pharma

Route 128

Page 6: Maryann P. Feldman University of North Carolina, Chapel HillNuada Pharmaceuticals 8. Phase BioPharmaceuticals 9. Pozen, Inc. 10. SARCO 11. Triangle Pharmaceuticals 12. Victory Pharma

Research Triangle Park

Page 7: Maryann P. Feldman University of North Carolina, Chapel HillNuada Pharmaceuticals 8. Phase BioPharmaceuticals 9. Pozen, Inc. 10. SARCO 11. Triangle Pharmaceuticals 12. Victory Pharma

Proximity vs. Political Geography

Page 8: Maryann P. Feldman University of North Carolina, Chapel HillNuada Pharmaceuticals 8. Phase BioPharmaceuticals 9. Pozen, Inc. 10. SARCO 11. Triangle Pharmaceuticals 12. Victory Pharma

I NNOVATI VE DATA SOURCES FOR REGIONAL

ECONOMI C ANALYSIS

Maryann Feldman, Alex Graddy Reed, Lauren Lanahan,

Glenn McLaurin, Kari Nelson, and Andrew Reamer

Page 9: Maryann P. Feldman University of North Carolina, Chapel HillNuada Pharmaceuticals 8. Phase BioPharmaceuticals 9. Pozen, Inc. 10. SARCO 11. Triangle Pharmaceuticals 12. Victory Pharma

How do firms benefit from location?

Page 10: Maryann P. Feldman University of North Carolina, Chapel HillNuada Pharmaceuticals 8. Phase BioPharmaceuticals 9. Pozen, Inc. 10. SARCO 11. Triangle Pharmaceuticals 12. Victory Pharma

How do firms benefit from location?

How does location benefit from firm actions?

Page 11: Maryann P. Feldman University of North Carolina, Chapel HillNuada Pharmaceuticals 8. Phase BioPharmaceuticals 9. Pozen, Inc. 10. SARCO 11. Triangle Pharmaceuticals 12. Victory Pharma

Porter’s Conceptualization of Strategy

• Limited to Competition

– Framework to understanding competition (1998:2)

– Microeconomics-based approach to economic development useful government (1998:7)

• Nothing to inform cluster genesis

• Firm strategy notably absent

Page 12: Maryann P. Feldman University of North Carolina, Chapel HillNuada Pharmaceuticals 8. Phase BioPharmaceuticals 9. Pozen, Inc. 10. SARCO 11. Triangle Pharmaceuticals 12. Victory Pharma

Constructed Locations

• Building a Cluster while Building a Firm

• The existence of knowledge spillovers implies a subsidy

– Rent seeking

– Capacity building

• Geography as a Platform for Innovation

Page 13: Maryann P. Feldman University of North Carolina, Chapel HillNuada Pharmaceuticals 8. Phase BioPharmaceuticals 9. Pozen, Inc. 10. SARCO 11. Triangle Pharmaceuticals 12. Victory Pharma

The Concept of Corporate Strategy

“Corporate strategy is the pattern of decisions that …. defines the kind of economic and human organization it is or intends to be and the nature of the economic and noneconomic contributions it intends to make to its shareholders, employees, customers and communities.”

-- Andrews 2003: 52

Page 14: Maryann P. Feldman University of North Carolina, Chapel HillNuada Pharmaceuticals 8. Phase BioPharmaceuticals 9. Pozen, Inc. 10. SARCO 11. Triangle Pharmaceuticals 12. Victory Pharma

The underappreciated role of firms in regions

• Enforcement of Non-Compete Agreements – Gilson ,1999; Mars & Fleming ,2010

• Make or Buy Decisions/local – Poppo and Zenger, 1998; Cassiman & Veugelers ,2006

• Philanthropic Contributions – arts & culture – Gardberg & Fombrun ,2006 – infrastructure – Lowe & Feldman 2010

• Employment Conditions – Stock options/Profit sharing – Educational Benefits – Skunkworks – Severance packages

Page 15: Maryann P. Feldman University of North Carolina, Chapel HillNuada Pharmaceuticals 8. Phase BioPharmaceuticals 9. Pozen, Inc. 10. SARCO 11. Triangle Pharmaceuticals 12. Victory Pharma

Entrepreneurs as Organizational ByProducts

• Technical and product knowledge – Agarwal et al., 2004; Chatterji, 2009; Sørensen and Phillips, 2011)

• Market related know-how – Agarwal et al., 2004; Klepper and Sleeper, 2005

• Reputation and legitimacy signals – Gulati and Higgins, 2003

• Ties to customers and suppliers – Ferriani et al., 2012; Semadeni and Cannella, 2011

• Affiliations to financial and social capital – Phillips, 2002; Burton, Sørensen and Beckman, 2002; Roberts,

Klepper and Hayward, 2011

• Transfer Organizational Practices - HR practices rather than Strategy – Feldman, Reichstein & Ozran 2013

Page 16: Maryann P. Feldman University of North Carolina, Chapel HillNuada Pharmaceuticals 8. Phase BioPharmaceuticals 9. Pozen, Inc. 10. SARCO 11. Triangle Pharmaceuticals 12. Victory Pharma

GlaxoSmithKline & its antecedents Year Event NC Impact

1970 Burroughs Wellcome production facility moves to Greenville, North Carolina.

+1,900 by 1995

1971 Burroughs Wellcome opens RTP research site + 339 employees 1971 +2,100 by 1995

1983 Glaxo Inc moves Headquarters to RTP & manufacturing to Zebulon

+200 production jobs 1983 +3,000 by 1995

1995 Glaxo and Wellcome merge as Glaxo Wellcome. -1652 layoffs - 535 early retirements

1998 Glaxo Wellcome and Smith Kline Beecham enter into initial merger discussions (fails to materialize)

High layoff predicted

2000 GlaxoSmithKline is formed through the merger of Glaxo Wellcome and SmithKline Beecham.

-400 layoffs

2005 + Restructuring and the Great Recession -Various layoffs

Page 17: Maryann P. Feldman University of North Carolina, Chapel HillNuada Pharmaceuticals 8. Phase BioPharmaceuticals 9. Pozen, Inc. 10. SARCO 11. Triangle Pharmaceuticals 12. Victory Pharma

142 Glaxo/Burroughs Spawns

Page 18: Maryann P. Feldman University of North Carolina, Chapel HillNuada Pharmaceuticals 8. Phase BioPharmaceuticals 9. Pozen, Inc. 10. SARCO 11. Triangle Pharmaceuticals 12. Victory Pharma

0

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New Firms Started with Links to GSK

Non-Merger Year

Merger Year

Accidental Entrepreneurs -- fall or is pushed into an opportunity

Page 19: Maryann P. Feldman University of North Carolina, Chapel HillNuada Pharmaceuticals 8. Phase BioPharmaceuticals 9. Pozen, Inc. 10. SARCO 11. Triangle Pharmaceuticals 12. Victory Pharma

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1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

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Firms Started After Glaxo-Burroughs Wellcome and Glaxo Wellcome-SmithKline Beecham Mergers

Glaxo-BurroughsWellcome

GlaxoWellcome-SmithKlineBeecham

31 Firms 59 Firms

Page 20: Maryann P. Feldman University of North Carolina, Chapel HillNuada Pharmaceuticals 8. Phase BioPharmaceuticals 9. Pozen, Inc. 10. SARCO 11. Triangle Pharmaceuticals 12. Victory Pharma

45%

26%

16%

10%

Merger 1: Glaxo-Burroughs Wellcome

Drug Discovery & Medical Devices CROs Business Services ICT

Industry Sector for Glaxo-Burroughs Wellcome Spawns ollars

Page 21: Maryann P. Feldman University of North Carolina, Chapel HillNuada Pharmaceuticals 8. Phase BioPharmaceuticals 9. Pozen, Inc. 10. SARCO 11. Triangle Pharmaceuticals 12. Victory Pharma

45%

26%

16%

10%

Merger 1: Glaxo-Burroughs Wellcome

63% 15%

12%

10%

Merger 2: Glaxo Wellcome-SmithKline Beecham

Drug Discovery & Medical Devices CROs Business Services ICT

White “Shirts” versus White “Coats”

Page 22: Maryann P. Feldman University of North Carolina, Chapel HillNuada Pharmaceuticals 8. Phase BioPharmaceuticals 9. Pozen, Inc. 10. SARCO 11. Triangle Pharmaceuticals 12. Victory Pharma

13 GSK Spawns Founded 80% of 2nd Generation Spawns

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GSK Spawns 2nd Generation Spawns

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13 Leading Spinners

1. Lineberry Research Associates

2. DJ Pharma 3. Inspire Pharmaceuticals 4. ProviderLink 5. Cytospect Pharma 6. Healthmatics 7. Nuada Pharmaceuticals 8. Phase

BioPharmaceuticals 9. Pozen, Inc. 10. SARCO 11. Triangle Pharmaceuticals 12. Victory Pharma 13. Zen-Bio

Page 23: Maryann P. Feldman University of North Carolina, Chapel HillNuada Pharmaceuticals 8. Phase BioPharmaceuticals 9. Pozen, Inc. 10. SARCO 11. Triangle Pharmaceuticals 12. Victory Pharma

The Character of Place

• Business Strategy can build Prosperity – Places & Regions are intertwined

– Government can’t do it alone

• Investments in Place – Sentimental? Altruistic?

– Feasible for the long term for the private sector?

• New Logic of Economic Development