mas magazine - march 2010

02 | MÁS MMaarrcchh 77,, 22001100

Olivia Garcia VP/Content [email protected]

Teresa Adamo Associate Editor [email protected]

Matt Muñoz Staff Writer [email protected]

EDITORIAL

CONTRIBUTING WRITERS

VICKI ADAME, DENISE CASTANEDA-ORNELAS,JESUS GARCIA, NOE GARCIA, DIANNE

HARDISTY, LISA KIMBLE, DEBORAH RAMIREZ,GABRIEL RAMIREZ, EDDIE RONQUILLO

FELIX ADAMO, CASEY CHRISTIE,JESSICA FREY,

TANYA X. LEONZO, RODNEY THORNBURG,JOSÉ TREVIÑO

CONTRIBUTING PHOTOGRAPHERS

STAFF

ADVERTISINGJaime de los Santos Sales Manager [email protected] 716-8632

ON THE COVER: Back row,from left: Michelle Chavez,Reyna Olaguez, Ramona Herrera,Patricia Gorman, Norma Rojas-Mora. Front row, from left (bothin red): Shelly Castaneda, BlancaCavazos. See these women’sinspirational stories, starting onpage 8.

PHOTO BY: Jessica Frey

San Patricio’s musicaNew album from Ry Cooder & The Chieftainsfuses two cultures through song.

15

CONTENTSM A R C H 2 0 1 0

ARTGlenn Hammett Design Editor

[email protected]

OFFICEMarisol Sorto Office Administrator

[email protected] 716-8640

Our Women’s IssueSee what seven different women, all successfulin their own ways, say about life, work & family.

8

History knocked out!We didn’t get what could have been a once-in-a-lifetime boxing match, so what’s next?

16

KCHCC newsletterA busy month for the Hispanic Chamber, plustax tips, new members & a list of future events.

20

Fun & fiesta!One of our Gente Galleries captures the festivescene at the MÁS-hosted mixer gathering.

26

Muchas mariachi!Our Gente Galleries cameras went to the Fox,along with plenty of mariachi (and MÁS) fans!

30

MMaarrcchh 77,, 22001100 MÁS | 03

It was going to take a small miracle, that much I knew …To get seven, busy, multi-tasking professional women

in one place, on one day, at one time? Yeah, right — goodluck with that!

After consulting with my photographer-husband about thebest photo shoot location for this MÁS Women’s Issue, he rec-ommended the outdoor amphitheater stage at Beale Park —perfect!

Once our freelance photographer, Jessica Frey did somescouting on the optimum lighting conditions, we were ready toat least try getting these ladies together. Thinking a Sundayafternoon could be our best bet, the request was made.

One after another, the responses I received to my e-mailplea came back with yes, yes and yes. Soon enough, we had ourseven women committed for our special Women’s Issue cover!

Then, another woman tried to thwart our plans. Her name:Mother Nature.

But only a few sprinkles fell that day, not nearly enough tostop our fantastic photo session!

As each woman arrived to the park, there was instant rap-port. A couple of them knew of each other, but essentially, thiswas the first time these women had met.

Could have fooled me!Like we women often do, once these mujeres were gathered

in a group, laughter and friendly chitchat soon began, along

with sincere support in each other’sendeavors as they talked abouttheir occupations, families, etc. Thepositive energy was electric!

Looking at the photos taken thatday, it may seem as if these womenwere chosen for their outwardbeauty — instead, they were select-ed because of their incredible workethic, determination and grace. Mytheory is that such beautiful quali-ties inside are understandably alsoreflected on the outside.

Their careers — and the pathsthat got them there — are varied,

but at the core, these are truly inspirational women, all makinga difference in our community. We thank them for that, as wellas the generosity of their time in making this Women’s Issuepossible.

Also inside MÁS, please enjoy this month’s Gente Galleries(pages 24-30), where you’ll find photos from all sorts of localevents, including another highly successful MÁS-hosted KernCounty Hispanic Chamber of Commerce mixer at the FourPoints Sheraton. Muchas gracias to everyone who made thisgathering such a fun and festive occasion!

T E R E SA A DA M O

EDITOR’S NOTE

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04| MÁS MMaarrcchh 77,, 22001100

OPINION

Our side of townDear Editor,I was recently among a group of young

student leaders from all sides of town.They were all excited about being thereand proud of their prospective schools.When I mentioned they were welcome onthe eastside of town for this gathering, Inoticed some trepidation. I continued to beenthusiastic about their coming to visitand participate in this gathering.

Later on this same day, I spoke to someeastside students and reminded them thatthis was OUR side of town, NOT the“mocosos” who run the streets at night“banging” and “claiming” it as theirs. Ireminded them that this neighborhoodwas named the “Loma” by their abueloswho lived here decades ago. La Lomameans the hill, and when someone askedwhere you lived, the Spanish speakerswould describe it as near the hill, as thenortheast has many lovely, rolling hills. Itold them that the 15-year-olds did notname it, so they could not claim it.

My point is the families of these neigh-

borhoods are the true “shot callers” ofthese areas, not the gangs. The little oldladies that walk to church every morning.The men and women and children livingthe best they know how are the “soldiers”

of this area, not the taggers.These neighborhoods are populated by

so many different cultures, creeds and col-ors that no one group, especially gangs,can say it is solely theirs. As a result, weshould be proud to live on the eastside oftown, and make every effort to keep itclean, safe and to make improvementswhenever possible.

We should make an effort to stay hereand not feel the need to exit the eastsidefor a walled community on the other sideof town. All areas of this great city of oursare wonderful. I just know too many peo-ple who have left the eastside for “greenergrass” on the other side of the freeway. Asin every case, the grass is not alwaysgreener on the other side.

I have lived in many other cities in mylife, but I have never lived on any otherside of town except the EASTSIDE.

I claim La Loma!

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Children play in front of a store on FlowerStreet in the La Loma neighborhood.

Send Letters to the Editor to: MÁS Magazine, P.O. Bin 440, Bakersfield, CA. 93302. Wereserve the right to edit for content, style and/or space. All letters considered for publicationmust include the letter writer’s first and last name as well as contact information.

MMaarrcchh 77,, 22001100 MÁS | 05

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St. Francis group tohost dinner/dancefor seminary funds

Looking for a way to sup-port your communityand have fun whileyou’re at it?

A ministry of St. FrancisChurch will host a dinner/dancefundraiser to generate scholar-ship and seminary funds.

The scholarships are to sup-port Catholic education locally,said Rudy Gutierrez, presidentof the Young Men’s Institute,Bakersfield Council #100,which is organizing the event.

The funds also benefit localseminarians.

Seminarians must pay fortheir own education, so support-ing them can help relieve theeconomic stress they may haveand gives them an opportunityto focus on their studies.

“There’s a huge need for sem-inarians,” Gutierrez said.“There’s a shortage of Catholicpriests.”

For instance, he’s noticed thatlay persons, or those who arenot priests, have been giving thehost or visiting the sick to sup-port local parishes.

The event will be held Satur-day, March 27, at St. FrancisParish Hall, 900 H St.

The social hour starts at4p.m., followed by dinner at5:30 p.m., then dance at 7 p.m. Itwill be a deep-pit dinner, andmusic will be provided by Azt-lan. Expect to hear oldies,cumbias and more dance music,Gutierrez said.

Tickets are $20 for adults and$5 for children under 12.

Jose Robledo, an officer ofthe Youth Men’s Institute, saidplanning for the event has beenunder way for quite some timesince the fundraiser will cele-brate YMI’s 64th anniversary.

“Last year’s event went well,”Gutierrez added. “We alwayshave a nice crowd.”

Their motto is Pro Deo, ProPatria, which is Latin for Godand country.

Organizers said the purposeof the group is three-fold — thepromotion of Catholic faith,patriotism and brotherhood.

The YMI in Bakersfield start-ed Our Lady of GuadalupeChurch, but is now located nextdoor to St. Francis Church.

However, the local YMIserves members throughoutBakersfield.

“This is our 64th anniversary,but that’s just local. The originalYMI started in 1883 in SanFrancisco. It was formed mostlyby Italian and Irish immigrantswho were fighting discrimina-tion in the workplace. Theywere struggling because, at thetime, no one wanted to hireimmigrants.

“But they formed a group tosupport each other. Throughself-determination, prayer andmen fellowship, they beganhelping each other.”

Gutierrez said he hopes thecommunity will join in theanniversary celebration thismonth. Two special awards willalso be given at that event,which they hope will bring inabout 200 people.

“The organization supportseducation, and we promote fam-ilies, and we support the semi-narians.”

For information, please callPaul Flores at 661-204-0777.

YMI is also a nonprofit serv-ice group — they are currentlylooking for new members,Gutierrez said.

Those interested can attend ameeting. YMI holds its meet-ings on the third Wednesday ofthe month at 6:30 p.m., in St.Francis Hall.

Web site: www.theymi.org— Olivia Garcia/MÁS Staff

By Jesus GarciaSpecial to MÁS

Mandated by Article Iof the Constitution;1872 Reapportion-ment Act and 1964

Voter Rights Act, states arerequired to conduct the once adecade process of realigningpolitical boundaries known asredistricting.

Under the principle of “OnePerson, One Vote,” states uti-lize Decennial Census data to

create new Congressional dis-tricts that are supposed to be“contiguous and compact” andhave “as practicable an equalnumber of inhabitants.” Simi-larly, many state and local gov-ernments also use this time torevise legislative and otherspecial district boundaries.

Since most redistricting isdone by those in power, theodds are against new districtsbeing a fair representation ofthe population. This processknown as “Gerrymandering”

has been particularly effectiveat preventing an expandedLatino political presence at alllevels. At the national level,two examples are glaring.

In Texas, the Republican-controlled state legislature in2003 initiated a redistricting ofcongressional districts thatyielded an additional sixRepublican districts. Despitegaining two congressionalseats through reapportion-ment, and Latinos represent-ing 32 percent the state’s popu-lation at the time, no additionalLatino congressional districtwas created.

In California, Gov. GrayDavis and the Democrat-con-trolled legislature used theredistricting process to createcongressional districts thatassured the re-election of theexisting congress, whileexcluding enough Latinos fromat least four districts to pre-vent them from being competi-tive, even for a Latino Democ-ratic candidate.

The history of redistricting inKern County for Latinos isequally discouraging. In theearly 1990s, only after threat oflawsuits by the Kern CountyLatino Redistricting Commit-tee, were the majority LatinoFifth District Kern CountySupervisorial and 30th Assem-bly districts created. Theyremain the only major competi-tive districts in the county to aLatino candidate. State Senateseat District 16 is also now com-petitive for a Latino candidate.

Despite being 42 percent ofthe population of the city ofBakersfield, a Latino has neverbeen elected to our city council.

Lastly, since most school

boards and other special dis-tricts in the county electtrustees on an at large basis,Latino representation on theseboards, with very few excep-tions, is non-existent.

So what to do?First, it is crucial that all

Kern County residents becounted in the 2010 Census.Latinos also need to be vigilantof the California CitizensRedistricting Commission.Since Latinos are projected toaccount for 88 percent of KernCounty’s estimated growthbetween 2000 to 2010, anincrease in the local populationcould be used as leverage toassure that the new Assemblyand Senate districts enhancethe political interests of Lati-nos.

Latinos need to push, so theredistricting of the BakersfieldCity Council and Kern CountySupervisors is conducted in anopen and public process, onethat allows for public reviewand comment.

Finally, a review of the prac-tice of at-large elections inschool boards and special dis-tricts needs to be proposed. At-large elections, especiallywhere two or more trustees areelected at one time, allow 50percent of voters to control 100percent of seats. With multiplevotes cast, Latino candidates inat-large elections are placed ata significant disadvantage.

— Jesus Garcia is a Bakers-field resident who previouslyworked as a statisticiandemographer at the U.S. Cen-sus headquarters in Washing-ton, DC, assigned to the Ethnicand Hispanic StatisticsBranch.

06 | MÁS MMaarrcchh 77,, 22001100

OPINION

Latinos need to push for

political redistricting

Send your contribution to: MÁS Magazine, P.O. Bin 440, Bakersfield, CA. 93302. We reservethe right to edit for content, style and/or space. All opinion items considered for publicationmust include the writer’s first and last name as well as contact information. 500-word limit.

By Vicki AdameSpecial to MÁS

It’s been more than a monthsince President Obamagave his State of the Unionaddress. And among the

many topics he touched upon,he spoke the words so manyLatinos had hoped to hear —well, sort of. Out of a speechthat, when printed was slightlymore than 12 pages in length,President Obama dedicatedroughly three dozen words toimmigration reform.

I’m slightly puzzled by theadvocates, who the next daycame out and praised the presi-dent for promising immigrationreform. Were we listening to thesame speech?

The words President Obamaused could have been muchstronger. What he said was,“And we should continue thework of fixing our broken immi-gration system …”

“Should.” It is a vague word.Why didn’t he say, “I commit,”or “We will?”

For me, the word “should”has a different connotation. It’sused when we talk about thingsthat we know in our hearts won’tget done, but we know the inten-tion behind it is good. As in “Ishould lose 10 pounds,” or “Ishould clean out the garage” or“I should give the dog a bath.”

Immigration reform has beenan issue for the past 10 years,and that is a conservative esti-mate. And it has not gone away.It has only grown in magnitudeand scope.

I can’t fault PresidentObama. There are so manyissues plaguing the UnitedStates at the moment, that set-ting priorities is a must.

I only wish we would have

received more than a “should.”But that is not to say all politi-

cians are ignoring immigration.Rep. Luis Gutierrez, D-Ill.,introduced a comprehensiveimmigration bill in December.The Comprehensive Immigra-tion and Reform for America’sSecurity and Prosperity Act of2009 (HR 4321) is based onthree simple principles accord-ing to Gutierrez: families, jobsand security.

The bill is far-reaching. AndRep. Gutierrez has been on theroad talking and encouragingpeople to speak up about theneed for comprehensive immi-gration reform. Gutierrez is nostranger to introducing immi-gration reform. In 2007, heauthored the Security ThroughRegulated Immigration and aVibrant Economy (STRIVE)Act. And although he had aRepublican co-sponsor, the billwas referred to committee,where it died.

To the best of my knowledge,Gutierrez is the only politicianwho has been talking aboutimmigration. But he also knowsthe reality of getting CIR passedthis year. During a meeting witha group of Latino advocates andcommunity leaders in Los Ange-les in February, he put things inperspective. Gutierrez told thecrowd that if action is not takenby March 21, reform won’t hap-pen this year. This is the daybefore the spring recess. Andafter the break, everyone will befocused on the mid-term elec-tions.

I applaud CongressmanGutierrez for his efforts and hisunwavering commitment toCIR. But it will take more thanhis efforts to get it done. Wecan’t rely on hope alone. Wemust back the words with

actions. Remember the marchesof 2006?

I believe we all agree theimmigration issue stretches farbeyond the estimated 12 millionundocumented people who livehere.

It is about securing our bor-ders.

It is about passing theDREAM Act and allowing thoseyoung men and women who holda university degree the opportu-nity to contribute to this greatnation. These students haveknown no other home but theUnited States.

And who is to say that amongthese individuals doesn’t lie theresearcher who will discoverthe cure for Parkinson’s, or theastronaut who will be the first tostep foot on Mars?

I don’t pretend to have theanswers, nor do I have a magi-cal fix to the problem. But I doknow that the longer we wait,the worse the situation willbecome.

One thing is certain, we can-not continue with the immigra-tion system that is currently inplace.

MMaarrcchh 77,, 22001100 MÁS | 07

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OPINION

Why ‘should’ we wait anylonger for immigration reform?

08 | MÁS MMaarrcchh 77,, 22001100

COVER STORY

Our seven “Marvelous Mujeres” in this specialWomen’s Issue of MÁS Magazine are proof positive

that hard work, determination and a true passionfor career, family and life’s purpose really does

make a difference.So do these women, these Marvelous Mujeres ...

MarvelousMujeres

MMaarrcchh 77,, 22001100 MÁS | 09

Age: 60

Occupation: State Farm Insurance Agent

Family: Married; two children; twograndchildren.

What inspires you: Family and friends arean inspiration; they bring balance andstrength to my life. It’s knowing I candepend on them, regardless of thecircumstances. Secondly, knowing I canmake a positive difference in someone’s life.

By Gabriel RamirezSpecial to MÁS

Ramona Herrera remembers the daywhen a young, single mother — her child intow — walked into her office to buy vehicleinsurance.

“She worked for a packing company, lift-ing up to 40-pound boxes, six days a week,”said Herrera, a State Farm Insurance agentand the new Chair of the Kern County His-panic Chamber of Commerce. “One day, sheasked a question: ‘How does someone get ajob in a business office like yours?’”

The same question was one that eventual-ly opened the door of success for Herrera —though not without finding the proverbialkeys, thanks to help from those who hadalready made that journey.

For Herrera, that young mother’s desireto “find something better” is representativeof her own path to becoming a State FarmInsurance Agent and the 2010 Kern CountyHispanic Chamber of Commerce’s Chair.

Herrera was first drawn to the world ofinsurance by State Farm’s mission state-ment, which is to manage the risk of every-day life, recover from the unexpected andrealize their dreams.

“My career allows me to assist in educat-ing my customers about their needs,” Her-rera said. “These factors influenced mydecision on my career.”

She remembers the amazing opportunitythat came her way and began with a phonecall. With hard work, time and determination,Herrera opened her own State Farm office(along with her team) July 1, 2001.

It’s the kind of realized goal that resultsfrom a strong work ethic, the kind you learnabout firsthand. Growing up in a migrantfamily that followed the seasonal harvestfrom Texas to Arizona and California, Her-rera witnessed what hard work truly was ona daily basis.

“My parents taught us the meaning ofhard work, commitment and appreciation offamily,” Herrera said. “You live your life

doing the right thing, affecting others in apositive way and benefitting for your per-sonal gain from hard work.”

And that determination is exactly whatHerrera put into opening up her own busi-ness.

“I have been very fortunate in my life. Ihave had the opportunity to work with won-derful people who have impacted my careerwith their mentoring, encouragement andtheir trust in my abilities to succeed andfurther my career,” she said. “More andmore, we are seeing key positions and busi-ness ownership being held by Latinas.

“Most importantly, we can influence ouryounger Latinas to become leaders.”

Even more so, now that time has changedwomen’s roles and the perception of thoseroles, according to Herrera.

“Women, regardless of our ethnic back-ground, are motivated to accept challengestoday that perhaps 20 years ago were shad-owed by other responsibilities,” she said.

Far from being in anyone’s shadow her-self, Herrera hopes to continue to help peo-ple through the work she does with her busi-ness, the Hispanic Chamber and the manyorganizations in which she volunteers.

RRaammoonnaa HHeerrrreerraa:: Success shines on

Photos by Jessica Frey

Continued on page 10

BBllaannccaa CCaavvaazzooss::Arvin High’sguardian angelAge: 50

Occupation: Principal of Arvin HighSchool

Family: Single; three grown children

What inspires you: “Providingopportunities and people takingadvantage of those opportunities, andproving people’s stereotypicalexpectations wrong.”

By Lisa KimbleSpecial to MÁS

Blanca Cavazos knows the manymetaphors about doors. The ones aboutdoors locking, closing and opening.

So when Arvin High graduates returnand ask their longtime principal howmight they repay their alma mater for theexcellent education they received, Cava-zos replies:

“Somebody kicked the door open for

Ramona Herrera

Blanca Cavazos

10 | MÁS MMaarrcchh 77,, 22001100

Age: 27

Occupation: Partnership specialist,Kern County, U.S. Census Bureau

Family: Married

What inspires you: “Seeingcommunities come together to work onissues affecting them is inspiring tome. There is nothing like the energythat flows from a group of enthusiasticand positive people working toward agoal they are passionate about.”

By Dianne HardistySpecial to MÁS

Reyna Olaguez is a woman on a mis-sion: To count every nose in KernCounty.

The 27-year-old bilingual Bakers-field woman is a partnership specialistwith the U.S. Census Bureau.

“It’s a very important job,” she said,vowing to include everyone — man,woman, child, members of minorityand majority groups — in the nation’spopulation count. The U.S. Constitutionrequires the count to be conductedevery 10 years. Based on the results,federal dollars and governmentresources are allocated to cities, coun-ties and states. A person’s failure torespond to the 10-question form willresult in an “under-count,” and deprivecommunities and residents of muchneeded services.

“I have always liked working withmy community,” said the South Highgraduate, who earned a degree in polit-ical science and communications from

California State University, Bakers-field. Her career already has beenfilled with rich experiences, includingan internship with Radio Campesinaand a brief stint as a legislative aide tostate Senate Pro Tem Darrell Stein-berg.

But she missed her home and family.Olaguez, who is married, is a middlechild. She has five brothers and foursisters. Her parents live in Bakersfield.

Olaguez moved back to Bakersfield in2008 and worked as a crime preventionspecialist for the Kern County Sheriff’sDepartment, before being hired by theU.S. Census.

Olaguez was born in Mexico, butspent her childhood in Modesto. Whenshe was 16, her family moved toShafter, where her father operated asmall trucking business. Later, thefamily moved to Bakersfield.

“Now that I am working mainly withcommunity leaders, I have seen first-hand the power there is when peoplejoin forces,” she said. “You can give amessage to 10 people, and they willturn around and take that message tohundreds, or even thousands, of peo-ple.”

Olaguez is intent on spreading themessage of how important it is for allpeople living in the United States to becounted in the census.

By federal law, responses and theidentities of respondents are held inconfidence. There are no risks to therespondents, only rewards for beingaccurately represented in the count,she said.

RReeyynnaa OOllaagguueezz:: Making it count

you, doors that have not been open, andmade it possible for you to pull someoneelse through that door.”

She ought to know.Over the years, Cavazos’ path has been

filled with many friends who helped usherher through more than a few doors of pro-fessional opportunity and positive change.

That’s a big reason behind her passionto help AHS students overcome the chal-lenges of illiteracy, truancy and languagebarriers that can occur at the rural cam-pus with its migrant farmworker familiesand a student body enrollment that is 92percent Hispanic.

Today, the future at AHS shines bright,according to its enthusiastic and ever-sup-portive principal.

“I see Arvin as the land of opportunity,”said Cavazos, citing the school’s phenome-nal “We The People” team’s regional win-ning streak that has taken them to the statecompetition. “I’m one of those kids — noone can convince me that a better future isnot available.

“I know better.” Case in point: Cavazos has walked in

her students’ shoes. She came to Arvinfrom Mexico with her family when shewas just a toddler. Neither she, nor herparents spoke English.

“I remember what that was like,” Cava-zos said.

A graduate of Arvin High and Cal StateBakersfield, she began her teachingcareer in her hometown. She later served

as assistant principal at Bakersfield AdultSchool and Foothill before she was encour-aged to apply for the Arvin post in 1997,following the death of her former highschool principal and professional mentor,Jack Schultz.

Cavazos understands the intricatedynamics of the Arvin family becauseshe’s not an outsider, she’s part of them.

“I want those people who looked at meyears ago and didn’t think I could make it— I want to prove them wrong, not only forme, but for these kids,” she said. “It is allabout getting an education for these stu-dents and their families and for a betterlife.

“If we change life for one student, wechange life for that family forever.”

Continued from page 9

Reyna Olaguez

MMaarrcchh 77,, 22001100 MÁS | 11

MMiicchheellllee CChhaavveezz::Cancer’s worst enemyAge: 28

Occupation: Director of CBCC FamiliesFighting Cancer

Family: Engaged to be married inNovember

What inspires you: People withwisdom. I like listening to those whohave lived full lives. They speak throughexperience, and they truly relish in thegood times and approach obstacles asif it was dust on their shoulders.

By Gabriel RamirezSpecial to MÁS

As a junior at USC’s Marshall Schoolof Business, Michelle Chavez wasinterning at Baxter BioScience, prepar-ing to start her new life and career.

But urgent news from home wouldchange her path.

In 2001, Chavez’s father was diag-nosed with pancreatic cancer. Herelapsed in 2006 and passed away in2008.

“My dad was an incredible man. Hewas willing to try everything to be ableto be with us a little longer and teach uswhat he could before he went,” Chavezsaid. “Words cannot describe the voidthat is felt now that the head of our fam-ily is gone.”

Her father’s passing — and the peo-ple who helped him through the toughtimes in his health — inspired Chavezto do some volunteer work, assistingLatino children with cancer in LosAngeles. She also decided to move backto Kern County and start her own non-

profit group, Families Fighting Cancer.“I spoke with CBCC (Comprehensive

Blood & Cancer Center), where myfather had been a patient, and we cametogether to form CBCC Families Fight-ing Cancer in January 2009,” Chavezsaid.

As the director for CBCC FamiliesFighting Cancer, Chavez assesses edu-cational, emotional and financial needsof cancer patients in Kern County.

“One program that I am most proudof is our Pediatric Transportation Pro-gram. We transport children with can-cer from Kern County to their treat-ment and appointments at UCLAMattel Children’s Hospital and Chil-dren’s Hospital Central California inMadera,” Chavez said.

Chavez said that CBCC will also berolling out a program this summer to goout into the fields and provide farm-workers with knowledge on cancer riskfactors, its signs and symptoms andinformation on screening. Sheacknowledged that there are culturalissues that must be overcome. They arefueled by a long list of factors, includ-ing language barriers, fear of the word“cancer,” sole use of home remedies,fear of seeking medical help due to lackof documentation and more.

“Cancer has invaded our communityfor too long. It has taken our fathers,our mothers, our grandparents, our sis-ters, our brothers and our children,”Chavez said. “It’s time to fight backbecause we all have something to livefor.”

NNoorrmmaa RRoojjaass--MMoorraa:: Thankful for opportunitiesAge: 39

Occupation: Housing Authority of KernSpecial Projects & Supportive ServicesProgram Manager

Family: Married; four children

What inspires you: “Seeing a need andknowing that there is a solution foreverything and working towards thatsolution.”


The adage, “Find a job you love, andyou’ll never work a day in your life” couldvery well have been written especially forNorma Rojas-Mora.

As the president of the Latina Leadersof Kern County and an administrator withthe Housing Authority of Kern County,Rojas-Mora is living a dream.

“I’m one of the lucky ones,” she said.“I’m doing something I love to do, and thatis relevant and in line with what I alwayswanted to do.”

Through her work with the HousingAuthority and its social service programs,Rojas-Mora has found a way to fulfill apromise she made to herself when she leftBakersfield to attend college in Los Angeles.

“I always knew I wanted to comeContinued on page 12

Michelle Chavez

12 | MÁS MMaarrcchh 77,, 22001100

PPaattrriicciiaa GGoorrmmaann::A heart for bedside mannerAge: 35

Occupation: Cardiac Critical Care Director,Bakersfield Heart Hospital

Family: Married; two daughters

What inspires you: “Knowing that I canmake a difference.”

By Teresa AdamoMAS staff

At a very young age, Patricia Gorman’s“empathy switch” turned to the “on” posi-tion — and it’s stayed there ever since.

As a girl, she watched as each of heraging grandparents became ill with can-cer. Even then, she instinctively knewthat, sometimes, the best medicine comesin the most simplest form: Be there.

That’s just what Gorman did for herbeloved abuelos — sit with them, talk tothem, be with them.

By her early teen years, Gorman’sgrandparents had died, but her desire tohelp others lived on, inspiring her career.

Looking back, Gorman said, those earlybedside manner experiences directly

affected her choice to become a registerednurse.

Today, Gorman is the critical caredirector at Bakersfield Heart Hospital,where she’s worked for 10 years as thefacility also celebrates its 10th anniver-sary.

At 18, Gorman went straight fromWasco High School to Bakersfield Col-lege’s nursing program and was immedi-ately thrown into a very intense process.The pace was obviously designed to weedout those who were not nurse material.

“It was very hard,” Gorman said. “But,that’s the way it should be — nursing is ademanding career, you need to be sure it’swhat you want to do, but it’s a rewardingcareer, too.”

Gorman’s immigrant parents empha-sized to her the importance of continuingher education, something they wereunable to do. Her mother left school afterthe eighth grade; her father, after fourthgrade — both to work in the fields.

By the time Gorman was 19, she was afull-time college student, married, on herway to becoming an RN and later, became a

home,” she said. “I felt there were somany needs in the valley to help, and Ifelt it was my obligation.”

The daughter of farmworkers,Rojas-Mora — who turns 40 thismonth — grew up in Mettler. What thefamily lacked financially, they wererich with in stability and a strongwork ethic that has served Rojas-Mora well.

“My parents always made sure wewere taken care of and getting an edu-cation,” she said.

That education took Rojas-Morafrom Bakersfield High School toUCLA, majoring in sociology and Chi-cano studies.

Rojas-Mora moved back to Bakers-field in 1993 and began working withthe Kern Adult Literacy Councilbefore joining the Housing Authority,where she’s remained for the past 13years.

“I have been very fortunate — Ihave a job I love that allows me to lookat the needs in the community as part

of an organization that is open toaddressing those needs,” said Rojas-Mora of what she sees as her moralresponsibility to better one’s owncommunity. “I like being a part of thatpuzzle.”

One of the main reasons she’s soinvolved with the youth leadershipefforts of the Latina Leaders is to helpmigrant parents understand that it’sOK to let their child go away for ahigher education. Cultural traditionscan sometimes prevent Latino stu-dents from leaving home after gradu-ating high school, according to Rojas-Mora.

“It was very hard for my parents tolet me go (away to college),” she said.

On the cusp of a milestone birthday— the Big 4-0 — that typically bringsabout a re-evaluation of a person’slifelong dreams and accomplish-ments, Rojas-Mora can happily sayshe is exactly where she wants to be.

“You’ve got one life to live, whatare you going to do with it, what is itgoing to be?” she asked.


Norma Rojas-Mora

Patricia Gorman

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Age: 41Occupation: Chief Deputy, Kern CountySheriff’s Office Administrative ServicesBureauFFaammiillyy: Married; two children; fourgrandchildrenWhat inspires you: “God, and my husband,who has been such a good role model, andbeing in a public service profession, where Ican have a positive impact on mycommunity.”


Those in law enforcement know that, at

some point in their career, there will be adefining case — one that will stay with themlong after the matter is closed.

For Shelly Castaneda, Kern County ChiefDeputy Sheriff, that memorable situationcame in the late ‘90s when a young girl waskidnapped, tossed into a canal and left fordead. Miraculously, the victim crawled outto safety. The girl eventually married andstarted her own family.

“That case really affected me,” Castane-da said.

As Castaneda rose through the ranks ofthe sheriff’s department, she never forgotthat little girl’s true grit. In fact, she said,it’s actually helped fuel her own drive and

determination.Today, at 41, Castaneda is only the second

woman — and the youngest ever — in thedepartment’s history to hold the position ofchief deputy.

Though small in stature, Castaneda hasdeveloped a tremendous reputation thatnow serves as a positive inspiration foryoung Latinas perhaps dreaming of a careerin public service.

“I have had a lot of good role models helpme along the way, so now I believe it is myresponsibility to help others who are tryingto promote just as I was,” Castaneda said.

Castaneda, a Bakersfield native, became

SShheellllyy CCaassttaanneeddaa:: Rising star in sheriff’s department

mother as well. Her daughters, now ages 11and 7, are both active in school and sports,which means Mom is always on the go.

A juggling act, to be sure, but one thatGorman is happy to perform on a dailybasis — because, well, that’s what women

do, she said.“It’s a busy life all the time, but I love

it,” Gorman said. “I love my job, I lovebeing able to help people as a nurse and tohave a family I love, too.”

As if that “empathy switch” is passed

down in the genes, Gorman’s girls havealready expressed their desire to follow intheir mother’s footsteps.

“They tell me when they grow up, theywant to work with me here at the HeartHospital,” said Gorman, smiling.


First of all, let me give bigup’s to our very ownOlivia Garcia for beingpresented with the

Woman of the Year award andalso to the sharp dresser andattorney at Law, Mr. David Tor-res for receiving the Man of theYear award at this year’s KernCounty Hispanic Chamber ofCommerce Installation Dinner.Comedian/actor MartinLawrence did his sold out come-dy act at the Fox Theater. After-ward, he partied at The MarriottHotel (where you can catch medj-ing every Friday night) andtook pictures with everyonethere (cool, huh?). Old Schoollegends, GQ and Rose Roycealso came by after the Valen-tine’s Love Jam and chilled out.

Shouts to Tino & Eric Sean. EastL.A. band, “Upground” & Bks-fld’s “Vanity Avenue,” alongwith “Marcos Reyes” killed it atFishlips for the Baila event. Ifyou missed this show, staytuned for the Cinco De MayoThrowdown.

FYI, this month — on the14th, daylight saving timebegins, so turn your clocks for-ward. Also this month — on the21st, we celebrate BenitoJuarez’s Birthday, tomate una.

Happy Birthday shouts toAlex DeDios, Kyle Moreno,Miranda Vasquez, and Chato“Manny” Garcia, and my bro,Manuel Garcia . Now let’s get inthe mix and find out what’s upfor the month of March ...

Giggles St. Patty-style66one.com presents a Pre-

St.Patrick’s Day Comedy Fest,featuring comedian DarrenCarter (the party starter), alongwith Manny Maldonado ofComics Unleashed and from theLatin Ladies of Comedy, ShaylaRivera. Hosted by KG, this is allhappening on March 13 at TheNile Nightclub, 1721 19th St.Doors open at 7 p.m. Pre-saletickets are $15, VIP tickets are$35 at Vallitix.com or call 661-322-5200. Remember, laughingis good for the heart, so don’tmiss this night of laughter and agood night of dancing afterwardwith local DJ’s mixing it up.

Can’t beat English Beat‘80s legend band, The English

Beat with special guest, makes astop in Bakersfield on Friday,March 12, inside Fishlip’s Bar1517 18th St. This show is forthe 21/over with i.d. , doors openat 7 p.m. and tickets are $17 atvallitix.com. Come chill out, andlisten to your old favorites.Everything from ska, pop, reg-gae, and punk. More info at 661-324-2557.

Got verde?Everyone loves a good St.

Patrick’s Day Party, right? Well,cruise on down — or should Isay, up — to the Top O’ The Hill,to Amestoy’s, 2303 River Blvd.for the St. Patty Day fiesta!Amestoy’s will be serving greenbeer, shamrocks and shenani-gans. Plus all your cool musicbeing spun by DJ Phil “TheReal Deal” all night long. Fiestastarts at 8 p.m., March 17, nocover. Throw on your green anddance like no one is watching!

Also March 17, “ShamrockShindig,” featuring Mento Buru.6 p.m., $10, Fishlips, 1517 18thSt. Reservations: 324-2557

Raw entertainment!The Wrestlemania Raw Tour

is coming to Bakersfield Sun-day, March 14, at the RabobankArena, 1001 Truxtun Ave.Check out your favorite Rawstars: Chavo Guerrero, MarkHenry, The Divas, Jack Swag-ger and many more. Plus aWWE Championship Matchbetween John Cena vs. Shea-mus; a six-man tag team match;and the triple threat match forthe United States Champi-onship. Tickets are $15-$60 at:ticketmaster.com or theRabobank Box Office. Doorsopen at 5 p.m.

OK, gente, that’s it for thismonth, keeping it a one-pager,don’t forget to check me outevery Friday night inside TheMarriott Hotel for all your oldschool, salsa, cumbias, ‘80s, ‘90sand more musica — no cover!

Party safe and remember,don’t drink and drive. Peace outand don’t hate ... Noe G! [email protected]

Shouts to Michael Rubio (forsenate); Andrew Wilkins (Fish-lips); Marcos Reyes (WAR);Rachel (Amaya) Delacruz (RestIn Peace).

14 | MÁS MMaarrcchh 77,, 22001100

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MMaarrcchh 77,, 22001100 MÁS | 15

ENTERTAINMENT

Cooder & The Chieftainsunite two lands throughmusic in ‘San Patricio’

By Matt MuñozMÁS staff

Guitarist/composer Ry Cooder —most well-known for hisacclaimed ‘97 music/film proj-ect, “Buena Vista Social Club” —

has returned again to teach historythrough a voyage in song.

“San Patricio,” — released in storesTuesday, March 9, just in time for St.Patrick’s Day — tells the story of Mexico’slegendary San Patricio battalion. Underthe direction of Cooder and Ireland’s mostcelebrated traditional music groups, TheChieftains, “San Patricio” musicallyreunites two distant lands: Mexico andIreland.

The list of guests teamed up to celebratethe two cultures is a dream come true formusic and history buffs, and the result isan artistic triumphant.

According to history, a small group ofEuropean immigrants, U.S. Army defec-tors, and even ex-U.S. slaves were offeredvarious incentives by the Mexican govern-ment to fight against the U.S. during theMexican-American War of 1846-1848.

While historical accounts vary, due tothe lack of documentation, the San Patri-cio battalion numbers are said to haveranged from a few hundred to more than700 members at its peak. Viewed as trai-tors by the U.S. Army for their desertion,they are revered as heroes in Mexico fortheir bravery during what was deemed an“unjust war.”

Some theories as to what caused the sol-dier desertion into Mexico range fromreligious discrimination in the U.S.against Irish Catholics, mistreatment inthe U.S. Army ranks and economic hard-ship.

Named the Batallón de San Patricio forthe patron saint of their homeland, St.Patrick, the small unit of soldiers foughtbravely throughout the war. Ultimatelylosing their battle at Churubusco in Mexi-

co City on Aug. 20, 1847, their memoryand place in history continues to be debat-ed to this day.

For the first time, The Chieftains andCooder attempt to re-tell the story, choos-ing to focus on passion rather than poli-tics.

Opening with “La Iguana” featuringMexican singer Lila Downs, known for herwork on the “Frida” soundtrack, the songsets the tone for the rest of “San Patricio.”

Accompanied by The Chieftains, theblending of the Irish fiddle and harp, tinwhistle and Mexican guitars is effective.In a video documentary of the recordedsessions, Irish and Mexican folkloricdancing were also recorded and added to

the track. Digging deep-

er, listeners will also betreated to more than just anoth-er collaboration CD.

Dissecting the rhythmic elements,you’ll easily hear the similarities as eachland’s respective folkloric style makemuch use of the 6/8 drum pattern. Thecombination blends seamlessly — fromthe button accordion through the bajosexto and more. Masterfully performed,the joy and sadness in each song can befelt note by note.

The CD’s impressive guest list alsoincludes: Linda Ronstadt, Los Tigres delNorte, Los Cenzontles, ranchera musicicon Chavela Vargas, and actor Liam Nee-son, who narrates “March to Battle”(Across the Rio Grande), with accompani-ment by Banda de Gaita de Batallon, Mex-ico’s only bagpipe band …

“We are the San Patricios, a brave andgallant band,

There’ll be no white flag flying withinthis green command,

We are the San Patricios, we have butone demand,

To see the Yankees safely home acrossthe Rio Grande ...

We’ve disappeared from history likefootprints in the sand,

But our song is in the tumbleweeds andour love is in this land,

But if in the desert moonlight you see aghostly band,

We are the men who died for freedomacross the Rio Grande ...”

From Mexican-Americans searchingfor links in their Irish-Mexican ancestryto an often overlooked moment in history,“San Patricio” is an excellent musicalmap to complement any journey.

Note: Some info courtesy ofWikipedia.org

The Chieftains

Ry Cooder

By Eddie RonquilloMÁS columnist

Well, it’s official. After months of

speculation, thefight between

Manny “Pacman” Pacquiao and“Pretty Boy” Floyd Mayweatheris officially off.

And the two have moved on,unable to agree on terms of thebout.

The seven-time champi-onship fighter Pacquiao willnow go toe-to-toe against May-weather replacement JoshuaClottey 35-3-1 (20 KOs) March13 at the new Cowboys Stadiumin Arlington, Texas, whileFloyd Mayweather will take onShane Mosley May 1 at theMGM Grand in Las Vegas.

The thing is, a lot of us boxingfans were not that ready to moveon so easily. We’re disappoint-ed, to say the least.

FloydMayweath-er andManny Pac-quiao havedeprived usdie-hardboxing fans— and evenfair-weath-er fans, forthat matter— of the

biggest fight to hit the ring in atleast 20 years.

The bout was viewed as theone that would have catapultedthe sweet science back into theminds of the public — and moreimportantly, set the recordstraight on who is truly thepound-for-pound greatest box-ing champ of this era.

And that’s not to mention bothfighters stood to make upwardsof $30 million each! Yup, thisfight had all the makings of a

once-in-a-lifetime moment.Yet, here we are, having been

denied what we all waited on —the Mega-Fight. When you thinkof one of this magnitude, youcan’t help but recall the greatsof the past: Marvin Hagler vs.Tommy Hearns; Alexis Arguellovs. Aaron Pryor.

Mayweather and Pacquiaomay have ruined a fight thatgenerations for years to comecould have enjoyed — and thebiggest opportunity to put thesport of boxing back on the map.

Let’s see how they play outagainst their new opponents.

Joshua Clottey is nopushover. He has fought thelikes of the late great Diego Cor-rales, Carlos Baldomir, andAntonio Margarito.

This will not be a walk in thepark for Manny, but he should-n’t have much of a problempulling out the win.

The knock on Mosley, May-

weather’s opponent, is FatherTime is not on his side. He issimply too old at 38. In fact,many people think Mayweatheractually took this fight becausehe feels Mosley is too old andnot quite the threat he once was.

If last year’s knockout ofAntonio Margarito is any indica-tion of Mosley’s ferocity andnon-diminished boxing skills,then this fight could turn out alot different than people expect.

I see Mayweather avoidingthe middle of the ring and get-ting the decision.

Heavyweight Champ: I hadthe chance to have lunch withlocal boxer, Manuel “El Toro”Quezada. He may be fighting onthe undercard of the ChristobalArreola vs. Tomasz Adamekfight April 24 at Citizens Busi-ness Bank Arena in Ontario.

No official word, but be readyto get your tickets to support ourlocal heavyweight champ!


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Did Pacman & Pretty Boy let their fans down?

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Hello, beautiful ladies!I have a special

request from Mr. RobS. for women to try

going back to the Old Schooldays when it comes to sprucingyourself up for the day. He toldme he’s tired of seeing womenin public, dressed as if theyaren’t in public! He can’t beginto imagine what they’re think-ing as they head out of the house— how can women wear pajamabottoms as if it’s their best outfitever, he asked.

I can remember (not that longago), when I was a little girl, mymother getting up two hoursearly, just to get ready for work!I always thought she was crazybecause I loved my sleep andwould always wait until the lastminute to get ready for school.

It seems many women thesedays feel as if it is OK to weartheir pajamas out in public!

Well, I can see if you’re justdropping the kids off at school,and no one is going to see you,but that’s as far as the PJ’sshould go, chicas.

Come on, ladies — we need tokeep all those men (and somewomen) on their toes. And letme tell you, flannel pajama bot-toms are NOT going to do thetrick, unless you’re GrizzlyAdams … lol!

Believe me, we all have ourdown days, but if you know youdid your best to try and lookgood, you will feel that muchbetter!

As for you, gentlemen, usgirls would like to see you put-

ting in the same effort, so if it’s“no pajama bottoms” for us,then when the weather starts toget warmer and warmer, wedon’t want to see you in OldSchool, OP corduroy, bootyshorts and a worn-out sun visor!

OK, Mr. Rob, I think womencan handle your request withtrying to wear the appropriateattire, but you best be lookingfly, 24-7 — or the deal is off!

Ladies, remember spring isalmost here, and we have plentyof options to look our best, solet’s try giving those lookie-loosa run for their money!

Good luck on our fashion mis-sion — and remember to STAYBEAUTIFUL, inside and out!

— Den ise Castaneda-Ornelas

Denise Castaneda-Ornelas, a former MissTeen Kern County Latina, isa local beauty salon owner.Send your question forDenise to: [email protected] leave your question at:395-7487

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Keep PJ’s where they belong, girls!

the first person in her family to graduate from col-lege and obtain a master’s degree.

A true believer in the payday that results fromhard work, Castaneda attributes much of her suc-cess to her competitive nature.

“Growing up, my parents instilled in us a lot ofrespect for law enforcement and that it is a nobleprofession,” she said.

Over her 19 years with the sheriff’s department,Castaneda has spent time on just about every beatin the department.

From Search and Rescue to the sex crimes andchild abuse units, Castaneda has honed her widely-admired people skills to make a difference.

“I get a lot of satisfaction of giving back to thecommunity,” she said.

One of those local causes near and dear to Cas-taneda’s heart is the Kern County chapter of theNational Alliance on Mental Illness.

As a board member, Castaneda has found a wayto honor her grandmother — who battled mentalillness — while helping to bring more training fordeputies on the streets.

“This is where God wants me to be,” she said.

18 | MÁS MMaarrcchh 77,, 22001100

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¡Ay Mujer ... mujer, mujer, mujer!No matter how many timesyou’re told, you persist. I justdon’t understand. You’re your

own worst enemy.

Ay Mujer, just stop feeding THE BEAST.THE BEAST doesn’t care about you. THEBEAST will suck the life right out of you andnot care. You really need to stop doing thisto yourself. Co-dependency isn’t fate, it’sstupidity.

Most wonder if you get something out of itand yes, you do and that’s why it’s called co-dependency, but you don’t need that kindasomething because it’s empty. I know, Iknow, you don’t know how to and you justcan’t find courage within yourself, but thoseare just mas grande excuses because whatyou’re most afraid of is losing the familiar.What you know is safer, verdad?

Because what you don’t know is too scaryto even fathom. Oh, c’mon, you’ve donescarier things and more than just once.

There are plentyof mujeres outthere who’ll sup-port you and bebehind you everystep of the way.Don’t turn yourback on thosewho truly loveyou and want thebest for you.

THE BEAST istoo self-absorbedand selfish to seebeyond THEBEAST. It’s OK,THE BEAST willadjust becauseTHE BEAST willhave no otheralternative. Theproblem is that

you give THE BEAST an option. And, faceit, mujer, THE BEAST doesn’t love you.

Those you’ve turned your back on do loveyou — they just can no longer stand to watchyou do it to yourself.

Ay mujer, don’t take too long either,because your family and friends are wearyand can’t hold on much longer. They’vecome this far with, and for, you, but theyjust can’t take it any more. So, DO IT,MUJER! Take that first step and if you tripor fall, pick yourself up, wipe off the dirtand keep on moving. Don’t look back eitherbecause THE BEAST is there waiting foryour weakness. Be strong mujer, be verystrong. We’re waiting for you!

Writer’s note: This wasn’t written for any-one in particular; attempting to be prolificbecause truly it’s written for all of us who’velived a life on the road traveled by too manymujeres who don’t think much of ourselves.I prefer the road less traveled and invite youto make the “other” road traveled by morethan should, traveled less.

AY MUJER

“Ay Mujer” is writtenby DeborahRamirez, a proudChicana deBakersfield.

Take the road less traveled, mujer

D E B O R A H R A M I R E Z

20 | MÁS MMaarrcchh 77,, 22001100

The

NetworkKern County Hispanic Chamber of Commerce March 2010www.kchcc.org

— Contributed by KCHCC

The Kern County HispanicChamber of Commerce cele-brated 25 years of service withits annual installation andbusiness awards banquet onSat., Feb. 6 at the DoubleTreeHotel.

More than 300 guestsattended the annual event, pastfriends of the chamber andnew members. Mariachi Oro yPlata entertained guests dur-ing social hour and dinner. Themistress of ceremonies wasMaria Hernandez from Univi-sion, and the keynote speakerwas Christopher C. Ward, CLF

Vice-President — Agency,State Farm Insurance Compa-nies. Following the programguests danced the night awayto music by the Prisoners ofLove.

The highlight of the eveningwas the recognition of localsuccessful Latino businessmenand women and organizationsthat have played a key role inthe chamber.

Seven awards were givenout: Business Man of the Year;Business Woman of the Year;Corporation of the Year; LargeBusiness of the Year; SmallBusiness of the Year; Commu-nity Service Award; and Chair-

person’s Recognition Award.The 2010 Hispanic Chamber

Awards are as follows: Business Man of the Year is

David A. Torres, a criminaldefense trial attorney who hasmanaged a private firm formore than 22 years. Torres is amember of the National Con-ference of Bar Presidents andpast president of the KernCounty Bar Association. Hesits on the Board of Directorsfor the Greater BakersfieldLegal Assistance, Central Cali-fornia Appellate AdvocacyProject, and the Federal BarAssociation, San Joaquin Val-ley Chapter.

Business Woman of the Yearis Olivia Reyes Garcia, vicepresident of content for TheBakersfield Californian andadjunct faculty for journalismat Bakersfield College. Garciaalso oversees MÁS Magazine,which publishes the HispanicChamber newsletter; and Bak-ersfield Life magazine; serveson the board of the Kern CountyHispanic Chamber of Com-merce Foundation; and is boardtreasurer of the Central ValleyChapter of CCNMA: LatinoJournalists of California.

Large Business of the Yearis La Mina Restaurant, owned

KCHCC celebrates achievements at installation & awards banquet

PHOTO BY FELIX ADAMO/THE CALIFORNIAN

Risto Rubio of Mission Family Mortuaryreceived the Community Service Award.

CALIFORNIAN FILE PHOTO

Olivia Garcia, VP of content for The Cali-fornian, was named Woman of the Year.

COURTESY PHOTO

David A. Torres, a local criminal defenseattorney, was named Man of the Year.

25 years of success!


MMaarrcchh 77,, 22001100 MÁS | 21

0

SAVE THE DATEWednesday, March 10Business MixerSpring Hill Suites by Marriott3801 Marriott Drive5:30 - 7:30 p.m.For info., contact 377-4000

Wednesday, April 14Business Mixer hosted byPersonal Express Insurance5301 Truxtun Ave., Suite 1005:30 - 7:30 p.m.For info., contact 634-4617

Thursday, April 29Ribbon Cutting & Re-GrandOpening Ramona Herrera’s State FarmInsurance

552 Central Ave.Shafter, CAOpen House 4:30 - 7:30 p.m.For info., contact 746-3967

Friday, April 30KCHCC Spring Social & CasinoNightHosted by Golden West Casino1001 S. Union Ave.For info., contact 633-5495

Sunday, June 6Latino Food Festival & MenudoCook-OffKern County Fairgrounds11a.m. - 6 p.m.For info., contact 231-5623

Dear members andfriends,

Save The Date — the time isquickly approaching and plansare under way for the Cham-ber’s first annual fundraiser.It is our Spring Social andCasino Night, hosted by Gold-en West Casino at 1001 SouthUnion Ave. Friday, April 30,from 7 until 11 p.m.

The evening includes din-ner, music, silent auction andan opportunity to learn the artof cards. If you would like todonate silent action itemsplease contact the Chamberoffice. Tickets will go on salesoon, click on to the Chamber’sWeb site for further details.

I would like to thank OliviaGarcia, Vice President of Con-tent of MÁS Magazine/TheCalifornian for hosting theirmixer Feb. 11 at the FourPoints by the Sheraton Hotel.It was well attended, a greatnetworking evening.

The next business mixer isMarch 10 hosted by SpringHills Suites by Marriott locat-ed at 3801 Marriott Drive,

from 5:30to 7:30p.m. Forfurtherinforma-tion,pleasecall 377-4000.Don’t for-get tobring afriend.

Take a glance at our renew-ing membership and newmembers listed on this page,keep them in mind when look-ing for services they provide,it’s always nice to visit a fellowmember. Thank you all foryour support.

Wishing all of you continuedsuccess, may we all keep look-ing forward for a positive2010.

‘Til the next time.Sincerely,

Ramona Herrera ChairKern County HispanicChamber of CommerceState Farm Insurance

A letter fromChair Herrera

KERN COUNTY HISPANICCHAMBER OF COMMERCE

Thank you to our membership renewalsand welcome to our newest members.We appreciate your support.

AJ’s Tuxedo JunctionDr. Antonio L. Garcia, MDArriola & AssociatesBakersfield Association ofRealtors Clinica Sierra VistaColdwell Banker Preferred Community Action PartnershipExecutive Business Services

Holiday Ford Lincoln Mercury, Inc. Kern Valley Printing, Inc.La Rosa Fruit BarsLamont Chamber of CommerceSan Joaquin Community Hospital San Joaquin RealtyW.A. Thompson, Inc.Union Bank

RENEWALSFor renewing their memberships, the KCHCC thanks:

WELCOME TO OUR NEWEST MEMBERS

For more informationvisit: www.kchcc.org or callthe Kern County HispanicChamber of Commerce officeat 633-5495.

KCHCC BOARDMission Statement:To create, promote and enhance business opportunities forour membership and provide business, cultural and resourcelinkages with emphasis on the Hispanic community.

2010 Executive BoardCHAIR- Ramona Herrera CHAIR-ELECT- Jesse Bonales VICE-CHAIR- Jay TamsiTREASURER - Jan BansSECRETARY- David Alanis

Adam AlvidrezAdriana LopezChris BernalDonna HermannDonna HollingsworthFran TrevinoHilary BairdJoe SerranoMichael UriosteRuben Gonzales

Administrative AssistantCyndi Imperial

Board of Directors

John Vargas5400 Stockdale Hwy.Bakersfield, CA 93309(661) 322-5090

Business MattersJoe Jimenez6310 Veronese Ct.Bakersfield, CA 93306(661) 872-6987

Treasure Box Parties& GiftsLisa Marie Mendez1600 Westbourne WayBakersfield, CA 93309 (661) 703-3915

Sequoia National ForestPaulla Stephens1839 So. Newcomb St.Porterville, CA 93257(559) 784-1500 Ext: 1193

The Parra FoundationEsther Torres P.O. Box 2570Bakersfield, CA 93302(661) 204-7071

CBCC-Foundation forCommunity Wellness Michelle Chavez6501 Truxtun Ave.Bakersfield, CA 93309(661) 862-7145

22 | MÁS MMaarrcchh 77,, 22001100


Key changesmean more

tax deductions— Contributed by KCHCC

In 2009, congress passed various new and expanded deduc-tions and credits. The following is a summary of some ofthese key changes:

TuitionTuition, related fees and required course materials, such as

books, generally qualify. In the past, books were usually not eligi-ble for education related credits and deductions.

The credit is equal to 100 percent of the first $2,000 spent and25 percent of the next $2,000. That means that the full $2,500credit may be available to a taxpayer who pays $4,000 or more inqualified expenses for an eligible student. Forty percent, or up to$1,000 is refundable. In the past, this credit was not refundable.There are income limitations for taking this credit.

There are some post-secondary education expenses that do notqualify. They include expenses paid for a student who, as of thebeginning of the tax year, has already completed the first fouryears of college. If the student has completed the first four yearsof college, they may still qualify for the lifetime learning credit.

New Vehicle Purchase IncentiveNew car buyers may deduct the state or local sales or excise

taxes paid on the purchase of NEW cars, light trucks, motorhomes and motorcycles. There is no limit on the number of vehi-cles that may be purchased. However, the deduction is limited tothe tax on up to $4,500 of the purchase price of each qualifyingnew vehicle and must have been purchase, not leased, after Feb.16, 2009 and before Jan. 1, 2010. There are income limitations intaking this credit. This deduction is available regardless if youitemize your deductions or not.

Standard Mileage RateThe standard mileage rate for the business use of your vehicle

is 55 cents for each business mile driven, 24 cents per mile formedical reasons or deductible move, and 14 cents per mile forcharitable miles driven.

For 2010, the standard mileage rate is 50 cents for each busi-ness mile driven, 16.5 cents per mile for medical reasons ordeductible move, and remains at 14 cents per mile per charitablemile driven.

Unemployment BenefitsThe first $2,400 of unemployment benefits received in 2009 are

tax free, any unemployment benefit received in excess of $2,400is taxed on the federal level.

Homebuyers CreditFor first-time homebuyers, there is available a refundable

credit of up to 10 percent of the purchase price of the home, witha maximum of credit of $8,000 ($4,000 if married, filing sepa-rate). A first-time homebuyer is someone who has not owned anyother principal residence for three years prior to the date of pur-chase of the new principal residence. There are income limita-tions in taking this credit, as well as other limitations.

For purchases made after Nov. 6, 2009, the new law includesnot just first-time home buyers. This credit is available to thosewho purchase a new principal residence, provided they lived intheir previous principal residence for any period of five consecu-tive years during the eight-year period ended on the date of pur-chase of their new principal residence. This credit is equal to 10percent of the value of the new principal residence, up to a $6,500credit. There are income, and other, limitations in taking thiscredit.

The new law also extends the deadline for qualifying homepurchases from Nov. 30, 2009 to April 30, 2010. If a qualifiedbuyer enters into a binding contract by April 30, 2010, they haveuntil June 30, 2010, to settle the purchase.

As always, please check with a qualified tax adviser to deter-mine if you are eligible for these credits.

The Kern County Hispanic Chamberof Commerce will have its 8th annualSpring Social and Casino Night fundrais-er hosted by the Golden West Casino onFriday, April 30, 2010.

The event promises to be a fun-filled

evening, from 7 to 11 p.m., at the GoldenWest Casino located at 1001 South UnionAve. We are currently seeking sponsorsfor the event — it’s a great way to promoteyour business with plenty of exposure.

For more information on becoming a

sponsor, contact the chamber office at661-633-5495 or visit www.kchcc.org.

Proceeds will benefit the chamber’sdedication to continue business opportu-nities and service membership for cham-ber membership.

FUN is a sure bet with KCHCC’s ‘Casino Night’ fundraiser!

MMaarrcchh 77,, 22001100 MÁS | 23

— Contributed by Jessica WhiteKCHCC Member

If you already have a Roth IRA, you’reaware of its biggest benefit: Yourearnings grow tax free, provided youmeet certain conditions. If you don’t

have a Roth IRA, you may want to consid-er one — and it may be easier for you todo just that in 2010.

Before we get to the reasons why 2010may be your year to open or convert to aRoth IRA, let’s look at some differencesbetween Roth and traditional IRAs.

If you own a traditional IRA, your con-tributions may be tax-deductible, depend-ing on your income level. But whether youcan make deductible contributions or not,your earnings grow on a tax-deferredbasis, which means your money can growfaster than it would if it were placed in aninvestment on which you paid taxes everyyear.

On the other hand, Roth IRA contribu-tions are never tax-deductible, but yourearnings grow tax free, as long as you’veheld your account at least five years andyou don’t start taking withdrawals untilyou’re at least age 59 1/2.

Furthermore, unlike a traditional IRA,a Roth IRA does not require you to starttaking distributions when you reach 701/2. Consequently, you’ll have more flexi-bility and freedom when it comes to mak-ing withdrawals.

If you have a traditional IRA, you mightbe thinking it’s a good idea to convert to a

Roth IRA because tax free sounds betterthan tax deferred — and, all things beingequal, tax free would indeed be better.However, it’s not quite that simple. If youconvert your traditional IRA to a RothIRA, you’ll have to pay taxes on those tra-ditional IRA earnings and contributionsthat had previously gone untaxed.

If you do convert, you’ll be better off ifyou use money held outside your IRA topay the taxes. If you simply take moneyfrom your IRA, you’ll obviously lower thevalue of your IRA — and, if you’re under59 1/2, you may have to pay an additional10 percent penalty on the amount youwithdraw to pay the taxes.

In the past, many investors have beenprohibited from converting their IRAsdue to either their tax filing status or their

income. Under previous rules, you couldconvert your traditional IRA to a RothIRA only if you were married and filed ajoint return or were a single filer, andyour modified adjusted gross income(MAGI) was $100,000 or less.

But starting in 2010, you can convertfunds to a Roth IRA even if your MAGIis over $100,000. You will also be able toconvert to a Roth if you are married andfile separate tax returns.

And that’s not the only piece of goodnews regarding your conversion ability.As mentioned above, you will have to paytaxes when you convert to a Roth IRA. Aconversion is usually reported as incomefor the tax year the conversion takesplace.

However, in 2010 only, your conversionamount will be split and reported asincome for tax years 2011 and 2012,unless you elect to report the entire con-version amount on your 2010 taxes. Youmay find that spreading the taxes over twoyears can make the conversion moreaffordable.

In any case, consult with your tax advi-sor before converting from a traditionalIRA to a Roth. If done correctly, such aconversion can potentially make a big dif-ference in your ultimate retirementlifestyle.

— This article was written by EdwardJones for use by your local Edward JonesFinancial Advisor. Edward Jones, itsemployees and Financial Advisors do notprovide tax or legal advice.


Consider a Roth IRA, especially in 2010

by Arturo and Maria Ruiz. There are sixlocations throughout Kern County, andeach one is proudly operated by one of thesix children to Arturo and Maria. La Minais one of the best restaurants in Mexicanfood and will continue to be in the years tocome.

Small Business of the Year is Kern Val-ley Printing. Since 1986, the business hasadded EmbroidMe, a global franchise,which supplies custom embroidery,screen printing, T-shirts and promotionalproducts. KVP also has acquired Bakers-field Signs and Banners, an establishedsign shop that was in need of a new home.

Corporation of the Year is Chevron.Chevron has enjoyed a major presence in

California for more than 130 years and inthe San Joaquin Valley for well over acentury. Through donations, sponsor-ships, and community involvement,Chevron supports more than 150 sustain-able community and civic programs.Chevron’s overall success is driven by theingenuity and commitment of approxi-mately 62,000 employees worldwide.

Community Service Award goes toRisto Rubio. Rubio is employed at Mis-sion Family Mortuary, where he was pro-moted to Vice President. There, he is ableto serve our community in one of the mostdifficult times for a family. Risto is on thecommittee for the Sister City of Bakers-field and Queretaro, Mexico, officer of theBakersfield Elk’s Lodge #266 and the co-

founder of Looking into the Future.Chairperson’s Recognition Award goes

to Jay Tamsi. Tamsi has served on theKCHCC Board of Directors for the lastfive years. This year will be his second-term serving as the Vice-Chairman.Through the chamber, he serves as theChair of Public Relations and Marketing,and heads the annual Latino Food Festivaland Menudo Cook-off, the chamber’slargest fundraiser. Tamsi is employedwith Dreyer’s Grand Ice Cream, Inc. as aSenior Formulations Specialist. He alsosits on the Kern County Youth MariachiFoundation, Vice President of the FilipinoCommunity of Delano, North Kern andKern Valley State Prison Advisory Com-mittee, among others.


24 | MÁS MMaarrcchh 77,, 22001100

M A G A Z I N E

proudly presents its 4th annual

a free event at

Interested in having a booth at the event - Call 716-8632

Our Media Sponsors:

Quinceañera Fashion Show | MariachisFolklorico Dancing | Raffle & Giveaways Throughout The Event

Business Services & More…

Quinceañera Expo12pm - 4pm | Sunday April 11th

GENTE GALLERY

Hispanic Chamber ofCommerce Installation &Awards BanquetFebruary 6, 2010

Held at the Double Tree Hotel

Photos by José Treviño

Pete and Yolanda Parra

Julio and Olivia Garcia

Frank Dominguez and Beto Sala

Manuel and Rosa Arriola

Sergio and Chastity Flores

Dr. Fidel and Grace Huerta Chris Bernal and David AlanisRay Florez and Andrea Dominguez

Carolina and Chuck Sukut

Eddie Diaz and Dr. Carlos Alvarez

Sheri Miller and Eddie Diaz

M A G A Z I N E

proudly presents its 4th annual

a free event at

Interested in having a booth at the event - Call 716-8632

Our Media Sponsors:

Quinceañera Fashion Show | MariachisFolklorico Dancing | Raffle & Giveaways Throughout The Event

Business Services & More…

Quinceañera Expo12pm - 4pm | Sunday April 11th

26 | MÁS MMaarrcchh 77,, 22001100

2427 H St. • Ste. A • Bakersfield, CA 93301861-0577

$49 $49 Complete X-Ray& CleaningComplete X-Ray& Cleaning(Must bring in coupon.)

MID-TOWN FAMILY DENTISTRYMID-TOWN FAMILY DENTISTRYCosmetic & General Dentistryfor Children, Adults & Seniors

*Patients that require periodontal treatment are not eligible for the cleaning included on this special.

New York Life Insurance Company Bus. 661 699-3538

mailto:[email protected]

R ICHARD R AMOS Ca. Ins. Lic. # 0F03683

AGENT

Term & Permanent Life Insurance, Annuities & Long Term Care Insurance

GENTE GALLERY

MÁS Magazine hostsHispanic Chamber ofCommerce Mixer EventFebruary 11, 2010

Held at Sheraton Four Points


Risto Rubio, Ray Camacho

Jose Luis Ocampo, Isidro Rivera, Omar Ruiz, Tulio Ramirez

Anne Lynch, Ricardo Salinas

Marty Kuban, Richard Ramos and AlexSolorzano

Jessica Oates and Ashleigh Villagomez

Jesse Bonales, Karmen Acevedo

Kelley Allen, Wes Bartell

MMaarrcchh 77,, 22001100 MÁS | 27

Spring Roll Cashew Nut Chicken Sweet and Sour Chicken Beef With Broccoli Egg Roll Fried Shrimp Egg Foo Yon

Spicy Garlic Sauce With Pork Sesame Chicken Spicy Kung Pao Chicken Spicy Orange Chicken Sweet and Sour Pork Spicy Beef

3 different styles of chow mein:

Pork Chow Mein w / Crunchy Noodle

Pork Chow Mein w / Pan Fried Soft Noodle Cantonese Pork Chow Mein

$ 6 75

GENTE GALLERY

Raiders Booster ClubSeason-ending gatheringJanuary 3, 2010

Held at Crossroads Pizza

Photos by Rodney Thornburg

Bruce and Dawn Johnson

Sonia and Jr. Melendrez

Judi Martin, Theresa Ocampo and Cienna Ceta

Christina Cortez, JeniLee Sanchez, Marissa Hudgins and Nicole Cox

Stephanie Martinez, Tina Garcia and Chuck Martinez


• Bounce House • Combo Units • Dry Slides • Water Units • Obstacle Courses • Carnival Games • Rock Walls • Table and Chairs • Catering • And More.

Birthday Parties • Company Events • Church Events School Events • Fundraisers • Festivals and Street Fairs

WeDeliver Fun

For AllAges

Locally Owned & Operated Est. 1991

Fully InsuredClean & Sanitized

Delano Surgical Group 1205 Garces Hwy, Suite 303, Delano, CA 93215

Call for Appointment at (661) 725-4847

Get ready for summer early Remove unwanted hair with Cosmetic Laser Hair Removal

Prices per treatmentUpper Lip $30.00 Chin $35.00 Underarms $35.00 Forearms $60.00 Lower Leg $85.00 Bikini Line $43.00

Also available Laser Facials, treatments for skin pigmentation, Non-Surgical Laser Treatment for Varicose Vein

Performed by Registered Nurses, Certified in Laser Hair Removal, Physician supervised

Agave Grill and CantinaRibbon CuttingFebruary 5, 2010

Held at Agave Grill and Cantina


Cindy Imperial and Fran Trevino Sylvia Mendez-Sala and Mary Helen Bar-ro

Angelica Garcia and Tim Soto

GENTE GALLERY

MMaarrcchh 77,, 22001100 MÁS | 29

FINE RUSTIC FURNITURE & DECOR

Casa Bella

6721 White Lane, Bakersfield CA 93309661-833-1800

Tues.-Fri. 10am-5pm, Sat. 10am-5pm, Sun. 11am-4pm(Closed Monday)

www.casabellafinerusticfurniture.com

12420 Jomani Dr. Suite: B Bakersfield,Ca 93312 661.589.7411 MEDICAL MARIJUANA

WE PROVIDE EXCLUSIVE INSURANCE REIMBURSEMENT FOR KERN COUNTY

Process claims with every Medical Insurance Company in the U.S (except Federally sponsored programs)

Not-For –Profit Corporation Only Patients with proper paperwork & ID are allowed Entrance

MONDAY-SATURDAY 10AM – 8PM CLOSED SUNDAY

Alle

n Rd

.

Rosedale Hwy

Jomani Dr.

Joe Jimenez, Mayor Harvey Hall and Omar Ruiz

Destiny Espinoza

Christina Ruiz and Tina Garcia

30 | MÁS MMaarrcchh 77,, 22001100

Art of BeautificationStaci K’sStaci K’sStaci K’s

6001-A Truxtun Ave. Ste 110 Bakersfield, Ca 93309 • (661) 333-5740

Free Eyebrow Waxwith any reg. price Facial Service

Special Reiki Facial $45.00 reg. $60.00

Reiki is a technique for stress reduction and relaxation that also promotes healing

CROSS INTO THE BLUECROSS INTO THE BLUE

RESPECT.

IT’S JUST PARTOF WHATYOU’LL EARNFOR A LIVING. Working for the U.S. Air Force has its

rewards. Respect, for one. Not to

mention a good salary, great benefits,

a quality lifestyle and the chance to

do something important with your

life. All in all it adds up to quite a

benefits package. To find out more, call

1-800-423-USAF or visit airforce.com.

www.wcojewelry.com

[email protected](661)496-1415 Earrings Bracelets

Rings Necklaces

Log on todayand start your

Holiday Shopping

Prices startat $20-$100

Your Style Is Unique

Mariachi ConcertFebruary 11, 2010

Held at The Fox Theater

Photos by Tanya X. Leonzo

GENTE GALLERY

Elizabeth Olaguez, Izamar Olaguez and Carlos Olaguez

Mary and AlbertLuevano

Victor Parra andRon Dominguez

José Treviño andCarolina Duran

MMaarrcchh 77,, 22001100 MÁS | 31

Occupying approximately 80 acres, our beautiful facility offers a comforting environment featuring rolling hills, numerous trees, variety of flowers, beautiful and peaceful ponds and fountains offering a serene and calm setting; spacious chapel; several memorials, monuments and personalized benches. We are the only memorial park in Bakersfield area to offer Private Family Estates Gardens. Private Estates offer intimate exclusivity where customization and custom landscapes provide a highly personal resting place. Our Private Estates and Cremation Gardens are adjacent to our Chapel Mausoleum and our newly created Pavilion staging area where families may have their services as well as private family receptions. We also pride ourselves in honoring our active duty and veterans by assisting families and the armed forces with our expertise in traditional military honors throughout the entire process. We have beautiful spaces all throughout our location but specifically have our Hill of Valor to honor our veterans, armed forces and their family and friends. To further assist our families, we provide the

convenience of both funeral and burial services in one location and a highly professional staff with Spanish and Portuguese-speaking capabilities. As a Dignity Memorial provider we are committed to helping families of all faiths and ethnic backgrounds create memorial services that will be long remembered for the manner in which they pay respect to the unique lives that have meant so much to their family and friends. Being a Dignity Memorial provider we’re able to assist our families with several benefits such as, updated facilities and equipment- cars, ability to assist with transit of one’s loved one to or from our funeral home from another Dignity Memorial provider since we are a national network, we offer transportation from your home to tour and visit our funeral home at any time, 24 hours visitations available, personalized everlasting memorial videos to capture the

life celebrated by one’s loved one, we also assist families with bereavement travel, compassion grief support and assistance with estate-financial planning through our Aftercare Planners. We are closely located

to our affiliated funeral home with a crematory, for all of our cremation needs. Our memorial park and funeral home is also pleased of our relationship with the local and national hospices. We compassionately serve our community and our families by inviting everyone to our

annual Easter Sunrise and Memorial Day services and our annual Candlelight Service of Remembrance in December honoring the loss of a loved one.

The staff at Hillcrest Memorial Park & Mortuary will warmly greet and assist you and your family through a difficult grieving process, as well as assist you with personal customized pre-planning of your own funeral or the funeral of someone close to you. We offer a Personal Planning Guide for your final arrangements, which is a precious gift to those you love. It’s important to create a detailed, personalized blueprint to ensure your wishes are known and to remove that burden from your loved ones. That’s why we offer a FREE Personal Planning Guide. For your FREE copy, please contact us at 661-366-5766.

(About Us)

24 hour visitations available • Full Pre-Planning Arrangements Available for Cemetery & Funeral Home FREE CONSULTATIONS •ÿSe Habla Español • Fala Se Portugués

(661) 366-5766 FAX (661) 873-2543 • 9101 Kern Canyon Rd., Bakersfield, CA 93306 www.dignitymemorial.com

Welcome to Hillcrest Memorial Park and Mortuary

FD#1162

Hillcrest Memorial Park and Mortuary has served Bakersfield and its surrounding area families since its founding in 1962. As a proud member of the Dignity Memorial national network, we are devoted to exceeding expectations and providing a standard of service that is 100 percent guaranteed.

mas magazine - march 2010

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